The document discusses the key modules in CRM solutions including sales, service, marketing, social media, and analytics. It explains that CRM software allows organizations to manage customer relationships in a structured way through modules like marketing, customer service, and sales. There are three main types of CRM: operational, analytical, and collaborative. CRM systems compile customer data across channels to provide a central place to store information and share it between colleagues to help businesses manage relationships and grow. Popular CRM software includes Salesforce, SugarCRM, and Hubspot.

2. MOST IMPORTANT MODULES IN CRM SOLUTION :
 Sales.
 Service.
 Cross Sell.
 Marketing.
 Social.
 Custom Self Service.
 BPM.
 Analytics.

3. WHY EVERY ERP MUST HAVE A CRM
MODULE.
 The CRM software allows an organization to manage its
relations with the customer in a structured manner.
 Generally, the CRM software is divided into three
main modules:
 Marketing.
 Customer.
 service.

4. TYPES OF CRM :
 There are mainly three types of CRM software:
 Operational-This CRM streamlines the business process, includes Sales
automation, Marketing automation and Service automation.
 Analytical-CRM helps to top management, marketing sales and support
the support the determine better way to serve the customer.
 Collaborative-CRM in which the various departments of a company,
such as sales, technical support, and marketing, share any information
they collect from interactions with customers.

5. WHAT CRM INCLUDE IN IT:
 CRM systems compile customer data across different
channels, or points of contact between the customer and the
company, which could include the company's website,
telephone, live chat, direct mail, marketing materials and
social media.
 What CRM do: CRM system essentially provides a central
place where businesses can store customer and prospect
data, track customer interactions, and share this information
with colleagues. It allows businesses to manage relationships
with customers, helping the business to grow.

6. FEATURES OF CRM SOFTWARE:
 Contact Management -This is the most basic feature that
every CRM application has
 Account Management. Account Management is another
primary feature of CRM software.
 Quote and Order Management
 Opportunity Management
 Sales Process Automation
 Campaign Management
 Call Center Automation
 Service automation

7. CRM SOFTWARE'S :
 Salesforce.
 Sugar CRM.
 Jira Service Desk.
 NetSuite CRM.
 Zoho
 Sap CRM
 HubSpot CRM
 Freshsales CRM
 Pipedrive CRM…. etc

8. CONCLUSION
CRM is widely implemented strategy for managing
companies interaction with customers, clients and
salespersons.