Creating Value through Business Model Innovation

1. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr)
Creating Value
through Business
Model Innovation
DR. KONSTANTINOS FOUSKAS
ISEB LAB, DEPARTMENT OF APPLIED INFORMATICS , UNIVERSITY OF MACEDONIA

2. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr)
Technologi
cal
Innovation
Process
Innovation
Product or
service
Innovation
Business
Model
Innovation
Areas of Innovation

3. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr)
Layers of Innovation Delivery
Core Innovation
Internal Layer (What lies
behind innovation the
customer can see)
External Layer (What the
customer can see)

4. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr)
Business Model Innovation
 Business model refers to interlocking elements that taken together
create and deliver value.
 Business model innovation demands neither new technologies nor
the creation of brand-new markets:
 It’s about delivering existing products that are produced by existing
technologies to existing markets.
 And because it often involves changes invisible to the outside
world, it can bring advantages that are hard to copy.

5. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr)
Understanding your Business Model
Based on Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

6. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr)
 The Ten Types framework is structured into three color-coded categories. The types on the
left side of the framework are the most internally focused and distant from customers; as you
move toward the right side, the types become increasingly apparent and obvious to end
users. To use a theatrical metaphor, the left of the framework is backstage; the right is
onstage.
CONFIGURATION EXPERIENCEOFFERING
These types of innovation are
focused on the innermost
workings of an enterprise and its
business system
These types of innovation
are focused on an
enterprise’s core product
or service, or a
collection of its products
and services
These types of innovation are
focused on more customer-
facing elements of an enterprise
and its business system
Identifying areas for Innovation
Based on Ten Types of Innovation: The Discipline of Building Breakthroughs

7. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr)
How to constantly be truly
innovative?
1. Don’t go for the big idea
2. Innovation has to be a core ingredient of your
organizational DNA
3. Invest on resources and capabilities
(Complimentary Assets)
4. Utilize them in ways the will allow you to
become the core of your organization

8. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr)
Things you can do
•Sales capabilities
•Production capabilities
•Relational capabilities
•Marketing capabilities
•Market sensing capabilities
•Alignment Capabilities
Things you won
•Brands
•Delivery channels
•Technologies
•Unique techniques and
methodologies
Capabilities
Resources
Types of Complementary Assets

9. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr)
Introduction
Development
Maturity
Uniqueness
Complimentary
Assets
Resources and capabilities related
to innovation lifecycle

10. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr)
Understand your current Business
Model and improving it
1. Depict your business model through the Business Model
Canvas
2. Identify relevant potential of innovation through the ten
types model
3. Apply your findings by redesigning (step by step) your
business model
4. Include your suppliers, customers and affiliates to
validate the changes
5. Be true game changers

11. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr)
Contact me
kfouskas@uom.gr
www.twitter.com/kfouskas
www.linkedin.com/in/kfouskas
Kfouskas