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OUTBOX MEDIA LTD
P O BOX 30809-00100
LAPTRUST HOUSE
PARLIAMENT LANE
GRD FLR SUITE NO 3
NAIROBI-KENYA
+245703 119 262
+254711 676 472
GROCERY ADVERT DISPLAY
(IP NO KE/D/13/00/330)KENYA INDUSRIAL PROPERTY INSTITUTE
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GROCERY BAG ADVERT DISPLAY
This is a grocery/shopping bag branded with print adverts of different products and services set on one side
and the host’s(retail store) maintain their brand name on the other.
APLLICATION:
The said product advertises directly to consumers the products and services available in and outside the
retail shop thus offering a direct consumer-product profile interaction.
TARGET VENUE:
•Supermarkets
•Shopping malls
•Convenient stores
TARGET AUDIENCE:
•Shoppers
•Second hand users
•Shop attendants
•Passerby
PROCESS:
The ads are exposed when said the bags are handled in various ways;
•Stacked in the retail shops
•Carried away by shoppers
•Recycled
•Littered
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QUALITIES;
PENETRATION:
The ad product strategically penetrates more consumers as it literally gets into contact
with the target audience and consistently exposes the ads when the bag is:
•Issued by the attendants
•Carried away home
•Passed to a second user
•Recycled at home
•littered in the streets
CONSISTENCY:
New bags are issued every next trip to the supermarket thus proliferating in homes,
streets and the ads are exposed as long as the bags exist.
CONVENIENCE:
The bag stand out as an ideal avenue for conveying ads as it is unavoidable and must
be used by the target audience .
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TARGET MARKET:
The said advert display targets big companies and other interested parties in
various industries and not limited to consumer products retailing in the said
venues i.e.,
•Food and beverages
•Pharmaceutical
•Telecommunications
•N. G .O S
•Governments
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Slot price categories:
An ad slot size on the bags varies to accommodate different ad sizes in the following
categories:
•Super:(Main) square slot that cover almost whole side of the bag.
•Premium: two big slots on the side-one up, one down for two different ads
•Standard: four ads on side shared by four different ads
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Budget table
AD TYPE AD SLOT AD NO.
Super Single big slot Single ad
Premium Two slots Two
different ads
Standard Four slots Four
different ads
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OPARATION MODEL
Printing costs Current Printing cost - @5= total printing cost=15/=
Advert printing - @10 /=
General revenue per bag = 25/=
Profit = 10/=(25-15)
REVENUE BENEFITS
•An advertising firm can source clients and share costs and profits with the retail outlet
•The grocery bad advert display is to be used by supermarkets and other retail venues to advertise for other companies in the process
earning revenue in profits for the host that can be utilized to purchase packaging bags, print brand titles and earn extra for other purposes.
