SlideShare ist ein Scribd-Unternehmen logo
1 von 22
HOW TO USE SOCIAL MEDIA TO
FORECAST FASHION TRENDS
Professor Wendy K. Bendoni | MAGIC Trend Forecaster | @BendoniStyle
4 KEYS TO PREDICTING
FASHION TRENDS ON SOCIAL MEDIA
1. What is TRENDING currently?
2. WHO is talking about the TREND of interest?
3. Monitor SOCIAL SHARING about a TREND.
4. Confirmation of a trend through SOCIAL PROOF.
A TREND IS OVER BEFORE IT BEGINS
FORECASTING WITH
REAL-TIME CONTENT
Innovational
Impact
TRENDING COUNT
TRACKING BY NUMBERS
CONFIRMATION: CONSUMER SOCIAL PROOF
Curated by Editor Social Proof “Confirmation”
Does social media start or follow fashion trends?
Trends That
Start Online
4
How do street photographers fit into
fashion forecasting on the Internet?
TRADITIONAL
STREET PHOTOGRAPHERS
TREND FORECASTING
THROUGH INSTAGRAM
Top 12 Street Photographers
to Follow for New York
Fashion Week:
1. Melodie Jeng
2. Mark Iantosca
3. Phil Oh
4. Adam Katz Sinding
5. Caroline Blomst
6. Tamu McPherson
7. Tommy Ton
8. Tim Regas
9. Eddie Newton
10. Scott Schuman
11. Karl Edwin Guerre
12. Garance Doré
How can bloggers enable you to track a trend?
FORECASTING THROUGH INSTAGRAM
WITH KEY INFLUENCERS
Fashion trends discovered through social media
TOP 6 TRENDS TO
SPOT AT MAGIC
1. Men’s Vintage Tailoring
2. Wandering Nomads
3. Fashion is Art
4. Borrowed Nostalgic Memories
5. Denim Work
6. Minimalist Living
#FindItHere
What are some good TOOLS OF THE TRADE?
PANTONE COLOR APP
HOW TO FIND TRENDS
THROUGH SOCIAL CHANNELS
SNAPCHATTER’S to Follow:
1. Bobbyhundreds
2. Psimadethis
3. ManRepeller
4. Diplo
5. Nowthisnews
6. JeromeJarre
7. Hannahbgood
8. Frmheadtotoe
9. Ryanseacrest
10.SophiaAmoruso
11. Ireneisgood
BLURRY LINE BETWEEN FASHION-
CONSCIOUS CONSUMERS AND
INDUSTRY TREND CONCEPTS
MAGICSOCIAL
INTERACTIONS
Fashion Forecasting today
requires always looking
for NEW social
communities

Weitere ähnliche Inhalte

Was ist angesagt?

Your Fashion Brand's Social Media Strategy
Your Fashion Brand's Social Media StrategyYour Fashion Brand's Social Media Strategy
Your Fashion Brand's Social Media Strategy
Kanzi Kamel
 
Social media & consumer behavior
Social media & consumer behaviorSocial media & consumer behavior
Social media & consumer behavior
Adam Acar
 
[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi
[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi
[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi
Lê Thạch
 

Was ist angesagt? (20)

Social media in the apparel industry
Social media in the apparel industrySocial media in the apparel industry
Social media in the apparel industry
 
Point of view Presentation MRK 2100
Point of view Presentation MRK 2100Point of view Presentation MRK 2100
Point of view Presentation MRK 2100
 
Your Fashion Brand's Social Media Strategy
Your Fashion Brand's Social Media StrategyYour Fashion Brand's Social Media Strategy
Your Fashion Brand's Social Media Strategy
 
The Pros and Cons of Social Networking
The Pros and Cons of Social NetworkingThe Pros and Cons of Social Networking
The Pros and Cons of Social Networking
 
How to be a social brand?
How to be a social brand?How to be a social brand?
How to be a social brand?
 
Goldsmith Social Media Strategy
Goldsmith Social Media StrategyGoldsmith Social Media Strategy
Goldsmith Social Media Strategy
 
Brands & Social: What to know
Brands & Social: What to knowBrands & Social: What to know
Brands & Social: What to know
 
Emerging and Social Media: Week One
Emerging and Social Media: Week OneEmerging and Social Media: Week One
Emerging and Social Media: Week One
 
Boosting Your Business With Social Media
Boosting Your Business With Social MediaBoosting Your Business With Social Media
Boosting Your Business With Social Media
 
6 Digital Fashion PR Trends
6 Digital Fashion PR Trends6 Digital Fashion PR Trends
6 Digital Fashion PR Trends
 
Overview of social media marketing
Overview of social media marketingOverview of social media marketing
Overview of social media marketing
 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
 
Introduction to Emerging and Social Media (ADPR4300)
Introduction to Emerging and Social Media (ADPR4300)Introduction to Emerging and Social Media (ADPR4300)
Introduction to Emerging and Social Media (ADPR4300)
 
Emerging and Social Media: Week Three
Emerging and Social Media: Week ThreeEmerging and Social Media: Week Three
Emerging and Social Media: Week Three
 
Amplify your social media with great visuals
Amplify your social media with great visualsAmplify your social media with great visuals
Amplify your social media with great visuals
 
How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021
 
MAD School - How to create an engaging social media campaign?
MAD School -  How to create an engaging social media campaign?MAD School -  How to create an engaging social media campaign?
MAD School - How to create an engaging social media campaign?
 
Social media & consumer behavior
Social media & consumer behaviorSocial media & consumer behavior
Social media & consumer behavior
 
Developing social media marketing strategies
Developing social media marketing strategiesDeveloping social media marketing strategies
Developing social media marketing strategies
 
[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi
[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi
[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi
 

Ă„hnlich wie How To Forecast Fashion Trends with Social Media

Impact of Social media on Consumer Preferences in Fashion Trends
Impact of Social media on Consumer Preferences in Fashion TrendsImpact of Social media on Consumer Preferences in Fashion Trends
Impact of Social media on Consumer Preferences in Fashion Trends
Rohina Banerjee
 
Social Networing Site Usage and the Female Fashion Leader A quali.docx
Social Networing Site Usage and the Female Fashion Leader A quali.docxSocial Networing Site Usage and the Female Fashion Leader A quali.docx
Social Networing Site Usage and the Female Fashion Leader A quali.docx
jensgosney
 
Final Intern Presentation
Final Intern PresentationFinal Intern Presentation
Final Intern Presentation
Lauren Sullivan
 
ADM_SNSSocial Network Usage and Self-Concept of U.S. College.docx
ADM_SNSSocial Network Usage and Self-Concept of U.S. College.docxADM_SNSSocial Network Usage and Self-Concept of U.S. College.docx
ADM_SNSSocial Network Usage and Self-Concept of U.S. College.docx
galerussel59292
 
Social media and fashion.
Social media and fashion.Social media and fashion.
Social media and fashion.
loyocleo
 

Ă„hnlich wie How To Forecast Fashion Trends with Social Media (20)

Impact of Social media on Consumer Preferences in Fashion Trends
Impact of Social media on Consumer Preferences in Fashion TrendsImpact of Social media on Consumer Preferences in Fashion Trends
Impact of Social media on Consumer Preferences in Fashion Trends
 
Social Networing Site Usage and the Female Fashion Leader A quali.docx
Social Networing Site Usage and the Female Fashion Leader A quali.docxSocial Networing Site Usage and the Female Fashion Leader A quali.docx
Social Networing Site Usage and the Female Fashion Leader A quali.docx
 
Final Intern Presentation
Final Intern PresentationFinal Intern Presentation
Final Intern Presentation
 
The Gray Paper-Social Media and its impact on Fashion in 2023.pdf
The Gray Paper-Social Media and its impact on Fashion in 2023.pdfThe Gray Paper-Social Media and its impact on Fashion in 2023.pdf
The Gray Paper-Social Media and its impact on Fashion in 2023.pdf
 
Social Media & Teens
Social Media & TeensSocial Media & Teens
Social Media & Teens
 
The impact of social media marketing on customers preferences in fashion indu...
The impact of social media marketing on customers preferences in fashion indu...The impact of social media marketing on customers preferences in fashion indu...
The impact of social media marketing on customers preferences in fashion indu...
 
Fashion forecasting process
Fashion forecasting processFashion forecasting process
Fashion forecasting process
 
ADM_SNSSocial Network Usage and Self-Concept of U.S. College.docx
ADM_SNSSocial Network Usage and Self-Concept of U.S. College.docxADM_SNSSocial Network Usage and Self-Concept of U.S. College.docx
ADM_SNSSocial Network Usage and Self-Concept of U.S. College.docx
 
FASHION!! All about fashion
FASHION!!                  All about  fashionFASHION!!                  All about  fashion
FASHION!! All about fashion
 
Social Media Marketing Dissertation Topics
Social Media Marketing Dissertation TopicsSocial Media Marketing Dissertation Topics
Social Media Marketing Dissertation Topics
 
DISSERTATION
DISSERTATION DISSERTATION
DISSERTATION
 
Fashion hongkong photography
Fashion hongkong photographyFashion hongkong photography
Fashion hongkong photography
 
Sector Report: Social Media and the Fashion Industry
Sector Report: Social Media and the Fashion IndustrySector Report: Social Media and the Fashion Industry
Sector Report: Social Media and the Fashion Industry
 
pdf_20230214_202903_0000.pptx
pdf_20230214_202903_0000.pptxpdf_20230214_202903_0000.pptx
pdf_20230214_202903_0000.pptx
 
What might the future of social media look like?
What might the future of social media look like?What might the future of social media look like?
What might the future of social media look like?
 
How fashion blogs are reshaping the fashion industry as well as its socio cul...
How fashion blogs are reshaping the fashion industry as well as its socio cul...How fashion blogs are reshaping the fashion industry as well as its socio cul...
How fashion blogs are reshaping the fashion industry as well as its socio cul...
 
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...
 
Mac201 2016 7 week 1 lecture1 introtomodule sem1
Mac201 2016 7 week 1 lecture1 introtomodule sem1Mac201 2016 7 week 1 lecture1 introtomodule sem1
Mac201 2016 7 week 1 lecture1 introtomodule sem1
 
Social media and fashion.
Social media and fashion.Social media and fashion.
Social media and fashion.
 
A PPT on reasearch.
A PPT on reasearch.A PPT on reasearch.
A PPT on reasearch.
 

KĂĽrzlich hochgeladen

JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
Cara Menggugurkan Kandungan 087776558899
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
SocioCosmos
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
eliklein8
 
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Heena Escort Service
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
Health
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
ZurliaSoop
 
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
ZurliaSoop
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
eliklein8
 

KĂĽrzlich hochgeladen (20)

Coorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Coorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsCoorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Coorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
 
Sri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Sri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsSri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Sri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
 
Madikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Madikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsMadikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Madikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
 
Content strategy : Content empire and cash in
Content strategy : Content empire and cash inContent strategy : Content empire and cash in
Content strategy : Content empire and cash in
 
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
 
Marketing Plan - Social Media. The Sparks Foundation
Marketing Plan -  Social Media. The Sparks FoundationMarketing Plan -  Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks Foundation
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content Marketing
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
 
Jhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Jhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsJhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Jhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Kayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Kayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsKayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Kayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
 

How To Forecast Fashion Trends with Social Media

Hinweis der Redaktion

  1. http://www.sofeminine.co.uk/fashion-trends/power-fashion-bloggers-bip-ling-and-d47204.html