Connected Living: Business Models in Service Delivery; Surya Mendonça's keynote at Mobile World Congress 2013 (Telefónica m2m)

1. Partnerships to simplify life

2. Partnerships to simplify life
Who are we & what
are we doing to
improve the future?
Let s see it

3. Partnerships to simplify life
Nevertheless, the challenge for
such companies is not easy:
It requires:
1. SIM
2. Module

4. Partnerships to simplify life
Nevertheless, the challenge for
such companies is not easy:
It requires:
3. Device
4. Software

5. Partnerships to simplify life
Nevertheless, the challenge for
such companies is not easy:
It requires:
5. Connectivity
6. Data
management

6. Partnerships to simplify life
Nevertheless, the challenge for
such companies is not easy:
It requires:
7. Final user
application

7. Partnerships to simplify life
Let’s see an example:
One person is waiting for the bus

8. Partnerships to simplify life
Let’s see an example:
One person is waiting for the bus

9. Partnerships to simplify life
Let’s see an example:
At the same time, he is receiving information on the bus stop about the schedule

10. Partnerships to simplify life
What do we need to make
the dream come true?

11. Partnerships to simplify life
1. Assure integration
SIM/Module/Connectivity / /
Sometimes three pieces do not work together
providing a terrible final customer experience
2. Pieces provisioning
/ / Threefold provisioning process

12. Partnerships to simplify life
3. Dealing with
/ / customer service
Three points of contact, one per
provider without clear responsibility
4. Exploiting the service
through monitoring / /
and control
Separated monitoring and control systems

13. Partnerships to simplify life
Partnership between companies are
more important today than ever if you
want to find key & integrated solutions
+

14. Partnerships to simplify life
We work together now
In this context, Telit & Telefónica signed an agrement to improve the future,
creating a new product with SIM + Module + Connectivity integrated
+ + =
The new product is going to be commercialized by Telit in its SME’s portfolio

15. Partnerships to simplify life
How do we achieve that?
Just putting together what we do best.
Telit
- Innovative embedded module technologies
- Compatible cloud & back-end services
- Well established direct & indirect sales channels

16. Partnerships to simplify life
How do we achieve that?
Just putting together what we do best.
Telefónica
- Global underlying network
- m2m SIM solution
- State-of-the-art service delivery platform

17. Partnerships to simplify life
What does this partnership mean?
1. Real integration
SIM+Module+Connectivity + +
Seamless interaction already solved reducing
complexity and providing great final customer
experience
2. Pieces provisioning
Unified provisioning

18. Partnerships to simplify life
What does this partnership mean?
3. Dealing with
customer service
Single point of contact
4. Exploiting the service
through monitoring and control
A single monitoring and control system
with new features

19. Partnerships to simplify life
And working together makes
a lot of sense for everybody,
1. For companies can:
- reduce the complexity of developing
and operating m2m solutions,
- focus on their core business,
- contribute to the proliferation
of m2m applications.
- make m2m connectivity part of your
Bill of Material (BoM)

20. Partnerships to simplify life
And working together makes
a lot of sense for everybody,
2. For final customers can:
- take advantage of better
and cheaper m2m applications.
- enhance service reliability
So, m2m world grows bigger!

21. Partnerships to simplify life
This way,
we are going to simplify our lives