Global IoT Portfolio & Partners Ecosystem

INTERNET OF THINGS
Global IoT Portfolio
& PartnerS Ecosystem
MAY 2018

MAYO 2018
INTERNET OF THINGS
Global IoT Portfolio
& PartnerS Ecosystem
MAY 2018
the IoT path
#1COLLECT
#2CONNect
#3process
#4analYze

4 5
We live at a time in which we talk and listen constantly about
changes, digital revolution, transformations… Not only us, but also
our clients. However, the true engine of all these changes is not
based only in machines. It is boosted by millions of industries and
people all around the globe that at one point decide to start their
own single and unique revolution.
It is in that ambition of change where we help them every time
we offer them one of our products, and services. That is the
reason why, in Telefónica, we don’t think of IoT only as a group of
solutions, but as a way of evolution. When connected, the vast
number of tools, items and machines we use throw us back into
a data-composed universe where we obtain information more
accurate than we could ever imagine about how we use those tools.
In this way, we can make much righter, faster and safer decisions.
IoT is the technological environment where the things connect with
us and among themselves so that we can make a much better use
of the time we dedicate to routines. Thus we can focus on what
makes us special and different, to attend what is truly important
to us. At home, at the office at shops, factories or transportation…
everywhere we are present as the OnLife Telco we are. This is the
difference we make at Telefónica.
Not only our vision is distant to others, but it positions us exactly
where we have to be, because connecting people with what they
care about is what we’ve been doing for almost a century. It’s in our
DNA. First, connecting houses; then, people; later on, the broadband
mobile contents; and now…
Now is time to connect objects: a new leap forward in connectivity
and communication, which Telefónica is leading once again.
This Telefónica IoT catalogue contains products, solutions and
partners which together are much more than a showcase of stuff
that measure, process and give relevant data to improve our clients’
business. One can also see it as a manual of pieces that compose
and redesign their business plans. Because, at the moment of
truth, when things tell us how we use them in real time our clients
may evolve their vision and take it to a most inspirational and
competitive level.
We walk side by side with our clients in this journey of evolution,
from connectivity to the discovery of new opportunities. And we do
that in the best company along with everyone who contributes to
the development of our exclusive and open innovation ecosystem
in IoT, The Thinx.
All together we can get closer to the goal of making the changes we
want and need.
This is the IoT path that we are building in Telefónica.
But we are not only talking about IoT.
We are talking about a future we can all create together.
This is the right moment to make it happen.
The Internet of Things… of the People.
Let’s make this future an actual reality.
Let’s do IoT.
SOLUTIONS FOR EVOLUIoTN
index
Introduction: Solutions for EvoluIoTn
1. IoT catalogue
Ingredients of IoT
Connectivity
Things Ready
Mobility
Retail
Energy
New Connectivities
Consumer
2. Capabilities
Introduction
Hardware Ecosystem
IoT Partner Programme
IoT CloudReady
IoT Analytics
IoT Security
3. Partners strategy
Introduction
Partners ecosystem
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8 9
ingredients of IoT
EN17
18 EN
Energy
insight
Energy
optimise
CO19
20 CO
My
drive
My
TRACKER
RE RE
RE RE
12 15
11 14
13 16RE RE
Signage
engage
Music
engage
Store
insight
Label
engage
Wifi
engage
Store
Optimise
NC
NC
4
3
5 NC
Industry
ready
NB-IoT
lte-m
MO9
10 MO
Fleet
optimise
Workforce
optimise
KITE
CN1
2 CN
jasper
TR
TR
7
6
8 TR
LINK
REFIT
track
Connectivity
platforms
CN retailRE
new
connectivities
NC mobilityMO energyEN
consumerCOthings readyTR

12 13
kite
AVAILABILITY IN COUNTRIES
United Kingdom, Germany, Brazil, Mexico,
Colombia, Chile, Argentina, Peru, Spain, TUSA,
TGS, and TIWS.
Kite is a managed connectivity platform that
adds multiple functionalities and services
to the other elements that make up an IoT
solution. It is an in-house solution and is
hosted in the cloud, is accessible via a web
portal or API, and supports an extensive
portfolio of SIMs. It uses a dedicated IoT
global network, offers an end-to-end
service, and includes all kinds of network
technologies.
Main functionalities: information and
management of data, voice, and SMS
communications; control panels; geolocation
of SIMs; remote diagnostics; alarms,
automatic notifications and actions; user
authentication; audits history; private
connectivity between the Telefónica network
elements and the customer’s systems.
TARGET
Covers the needs of all customer segments, from multinationals with deployments of hundreds of thousands of SIMs globally to small
businesses with local deployments of dozens of SIMs.
BENEFITS
• Adds security and privacy to communications,
only allowing encrypted communications for
authorized services and equipment.
• Facilitates the control of costs in real time and
prevents situations of fraud that generate
unexpected expenses.
• Maximum network availability thanks to the
global SIM and dedicated and redundant global
network.
• Enable new business models based on
connectivity.
• Operational efficiencies: real time inventories,
remote diagnostics, and maximum exploitation
of all the functions.
WHY TELEFÓNICA?
• Prices the line consumptions in real time.
• Provides a wide range of security features that
exceed the normal focus of prevention in the
connectivity layer.
• Geolocation of SIMs based on the cell to which
the line connects.
• It goes beyond connectivity and includes
visual control panels to extract value from the
communications data.
RELATED PRODUCTS
Services to combine and enhance the product:
• Any solution of our IoT catalogue that requires
connectivity should include, by default, our
managed connectivity solution because it is
compatible and complementary to any of our
products.
Case Studies
Celular
NB-IoT
LTE-M
KITE PLATFORMKITE PLATFORM
A connectivity solution
12

14 15
A connectivity solution
Jasper
Spain, Brazil, United Kingdom, TIWS, TUSA, and
TGS
Jasper is a managed connectivity solution
that provides multiple functionalities
and services to all the elements of an IoT
solution. The product provides the customer
with everything it needs to connect
its IoT devices to the network; in other
words, an end-to-end service, a set of self-
management functionalities, and a wide
portfolio of SIMs.
Main functionalities: information and
management about data, voice, and SMS
communications; remote inventory and
diagnostics of SIMs in real time; access to
the complete list of the customer’s devices
together with associated information;
diagnosis of the connectivity; alarms and
automatic rules; monitoring, provision,
control, and monitoring.
TARGET
This service is for companies of any size and sector, from multinationals to small businesses, that require a managed connectivity system.
BENEFITS
• It adds security and privacy to
communications.
• It facilitates the control of the consumed
traffic and prevents situations of fraud due to
inappropriate uses.
• It offers maximum network availability thanks
to the global SIM and to the use of a dedicated
and redundant global network.
• It generates operational efficiencies by having
a real time inventory.
WHY TELEFÓNICA?
• Wide portfolio of integrations with the main
development products of IoT applications.
• Partnerships with other operators that sell the
same product.
RELATED PRODUCTS
• This solution is compatible with any of our
services of the IoT catalogue.
Case Studies
14

18 19
A THINGS READY solution
THINGS READY link
Spain
Things Ready Link makes it possible to
connect to the customer’s corporate network
any of its assets, from coffee-makers or
refrigerators for catering, to industrial
machinery, wind generators, etc. Real time
access to the information generated by the
asset is possible, as is its use to enable the
E2E digitalization of business processes.
Main functionalities: connection of the
assets with the customer’s corporate
network; selection of the mobile
communications network that is best suited
to the type of information; integration with
the device -router, modem, gateway- that
is best adapted to the requirements of the
asset; comprehensive management of the
connectivity and the device with the IoT
platform (consumption in communications,
state of the device, advanced monitoring and
diagnostics, etc.)
TARGET
Integrating companies that develop monitoring solutions, remote control of assets, automation of processes for end customers and companies
that offer equipment as a service. Also, final customers who have many assets distributed to connect as: containers, refrigerators, vehicles,
vending machines, industrial machines, heavy machinery, remote facilities (agricultural, mining, offices)...
BENEFITS
Collection of real time data about:
• Remote monitoring and control of the assets
without needing to redesign or replace.
• Localization of the assets.
• Automation of processes to reduce operational
costs and maintenance.
• Creation of new business models and
improvement of the customer service.
WHY TELEFÓNICA?
• Single reliable contracting and support point
for connectivity and the device.
• Simplification of operations and logistics.
• Global connectivity and the best local coverage
in any country in the world using different
national networks.
• Management capabilities of devices and
connectivity from a single platform, with
flexibility for the growth of the customer’s IoT
projects.
RELATED PRODUCTS
• Kite platform: joint commercialization with
the managed connectivity platform, which
makes it possible to manage the deployed
SIMs and devices.
Case Studies
ICEBOX
Coffee Consumption
Filter Status
GPS Location
Water
Temperature
55º
258uds.
THINGS READY
N 40º 30’ 56.484”
O 3º 39’ 59.129”
18

20 21
THINGS READY REFIT
Commercial Brands
20
THINGS READY
Systole/Diastole
Glucose
Pulse
85pul./min.
72-145mg/dl
12/8mmHg
Weight
78Kg
Things Ready Refit makes it possible to
connect via the mobile network and keep
medical equipment, printers, meters, and
other devices that are currently running
through analogue line when faced with a
possible black out of analogue networks. It
also makes it possible for users without fixed
line to expand the commercialization of their
medical, printing, management solutions.
Main functionalities: reproduce the behaviour
of the telephone network analogue signal
(dial tones, ring tones…) so that the assets
can continue to perform the same functions
anywhere, and regardless of the existence of
a fixed line, using global mobile connectivity.
The Kite platform makes it possible to manage
and obtain real time information about the
communications.
TARGET
End customers that have assets connected to analog lines such as health, energy and transportation companies. Or companies that have
equipment at home of the final client such as patient equipment, printers, etc.
BENEFITS
• Adaptation of the equipment without investing
in new equipment.
• Customer service reliability and continuity of
the business activity.
• Greater flexibility of service offered without the
installation problems fixed lines.
• Competitive prices to keep the equipment
connected.
WHY TELEFÓNICA?
for connectivity and the device.
• Comfortable and smooth migration thanks to
an extremely simple installation.
• Simplification of the logistics and operational
processes: the device is delivered with the SIM
already installed.
• Support of the IoT connectivity platform to
manage communications.
RELATED PRODUCTS
SIMs and devices.
Upcoming releases: United Kingdom

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THINGS READY Track
Mexico and Colombia
Case Studies
THINGS READYTHINGS READY
22
Things Ready Track incorporates the
necessary IoT equipment and connectivity
to build vehicle localization applications,
cargo and driver security, fleet optimization,
recovery of stolen vehicles, Insurance
Telematics, etc. The solution offers a set of
pre-configured equipment and IoT networks
options, and facilitates the growth of
business by reducing the initial investment in
equipment and communications needs.
Main functionalities: connection to the
client’s vehicle platform, capture of its data
for real time monitoring and localization,
obtaining information about its status, use,
and mobility. The Kite platform makes it
possible to manage and obtain information
on communications in real time.
TARGET
Integrating companies that develop solutions for vehicle location and fleet optimization (AVL, insurance telematics ...). Or end customers who
manage a fleet of vehicles such as car rental companies, leasing companies, insurance companies, security, technical services, logistics, courier
or passenger transport among others.
BENEFITS
Collection of real time data about:
• Geographical positioning to increase the
security of the vehicle, occupants, and cargo;
locate the vehicle in case of theft, detect
unauthorized uses, etc.
• Acceleration and position change to receive
alerts about unauthorized movements, detect
possible thefts in real time, etc.
• Distance travelled to optimize fuel
consumption, optimize the management of
routes, etc.
• State of the vehicle for predictive maintenance,
plan reviews, etc.
WHY TELEFÓNICA?
for connectivity and the device, with facilities
to deal with the initial investment in equipment
and communications.
• Simplification of the logistics and operational
processes: the device is delivered with the SIM
already installed.
• Global connectivity and the best local coverage
in any country in the world using different
national networks.
• Client training for the handling and self-
management of the platform.
RELATED PRODUCTS
SIMs and devices.
• Fleet Optimise: device installed in the
vehicle’s OBD port for obtaining the real time
localization of vehicles, alerts, reports, or
engine data.

26 27
A MOBILITY solution
Fleet optimise
Case Studies
26
Mexico, Colombia, Ecuador, Brazil, Chile, Peru,
Argentina, Venezuela, Spain, United Kingdom, and
Germany.
Fleet Optimise is a service that starts with
the fast and easy installation of a small
IoT device in the vehicle’s OBD port. From
this device, information about the location
of vehicles in real time can be obtained,
as well as the management of alerts and
tailor-made reports, or the engine’s data. It
is based on the cloud to facilitate access to
the collected information and to allow the
downloading of reports.
Main functionalities: use and status of the
fleet, fuel consumption, mileage, location,
engine data, and behaviour of the driver at
the wheel; configuration of control panels to
support decision making, creation of alerts,
foresight in the event of breakdowns, and
panic button.
TARGET
It is a B2B service aimed to most sectors and types of companies. Mainly, for those with fleets of vehicles or with businesses where
transportation is an essential asset for its development, for example, Rent-a-Car companies, Renting/Leasing, roadside assistance,
transportation, sales force, field forces, security...
BENEFITS
• Optimization of personnel, vehicles, and cargo.
• Protection of personnel, vehicles, and cargo,
view of the drivers’ behaviour.
• Foresight of breakdowns: control of
problematic engine symptoms and vehicle
downtime.
• Improvement of the driver’s habits through the
monitoring of navigation routes, speed, alerts…
WHY TELEFÓNICA?
• Does not require professional installation service:
the device is self-installing and connects to the
vehicle’s OBD port.
• Information of engine parameters: revolutions
(rpm), speed, consumption, and other integrated
data of nearly one thousand car models.
• Modular and embeddable: two modules
accessible by web or APIs that integrate with
client systems.
• Multi geography: global homogeneous service,
operational without borders.
• This service is leader in the sector and a reference
in the industry with more than a million of
connected vehicles.
RELATED PRODUCTS
• Workforce Optimise: application that reports
on the GPS location of the company’s staff in
the field, achieving a more efficient portfolio
management, greater travel security, and more
transparent billing.
• Kite platform: joint commercialization with the
managed connectivity platform, which makes
it possible to manage the deployed SIMs and
devices.

28 29
Workforce optimise
Case Studies
A MOBILITY solution
28
Colombia, Ecuador, Peru, Brazil, Chile, Argentina,
Spain, and Mexico
Workforce Optimise is a real time GPS
location service of the field personnel, and
productivity and efficiency management, of
the company’s activity. At the same time, it
is a tool that allows employees to plan better
their work.
Main functionalities: location and tracking
of the routes, assignment of customer and
activity portfolios according to proximity,
sending of alarms, creation of geo-fencing,
reports for managers, immediate request
of documents, business chat, dispatch
of internal news and communications,
registration of working hours, panic button,
and forms on the employee’s APP.
TARGET
This product is aimed at any small, medium or large company, whose employees base their activity outside the offices: medical assistance,
commercial force, security agents, delivery...
BENEFITS
• Communications channel: improvement of the
relationship with the company and colleagues.
• Business efficiency and knowledge:
understanding the activity of employees and
streamlining their working day.
• Security: immediate location of employees in
risk situations.
• Balance of the employees’ work and
professional lives.
WHY TELEFÓNICA?
• Experience in project management, customer
satisfaction, and service continuity over time.
• Comprehensive end-to and-solution, covering
the entire value chain: Communications, Value
Added Services, Billing Services, and Customer
Service.
• Globally homogeneous connectivity service,
operational without borders.
• Personalized support without professional
installation: cloud service and mobile
application that can be installed by the client
itself. Compatible with iOS and Android.
RELATED PRODUCTS
• Fleet Optimise: quick and easy installation
of an IoT device in the vehicle’s OBD port to
obtain information regarding the location
of vehicles in real time, alerts management,
reports, or engine data.
SIMs and devices.

32 33
A Retail Solution
Signage engage
Case Studies
32
Spain, Mexico, Peru, Argentina, Chile, and Brazil.
With Signage Engage the retailer can
create its own channel of contents and
communicate with its customers in the sales
point. In addition to enhancing its brand
image, it makes it possible to personalize
contents to promote its products and
centrally manage the marketing strategy of
all its sales points.
The main functionalities are the
management, programming, distribution,
segmentation, and synchronization of
contents. It also makes proactive monitoring
possible, with personalized control panels
about different performance indicators, and
the creation of business reports.
TARGET
Small, medium or large companies of any sector that have the need to communicate with their
customers in a dynamic and innovative way by launching promotional campaigns at the point
of sale and that want to optimize their profitability.
BENEFITS
• Increase of sales through high impact dynamic
contents.
• Improvement of the brand image.
• Optimization of campaigns: more flexible
and dynamic communication in sales point
(promotions, personalized contents...).
• Cost savings: eliminates the traditional
supports, simplifies the updating process and
makes it more amenable.
• Proposes purchase inspirations and
recommendations.
• Improves the customer experience and makes
waiting times more amenable.
WHY TELEFÓNICA?
• Quality end-to-end service and with own
equipment.
• Internal platform with real time monitoring and
multilingual 24x7 customer service.
• Facilities and logistics deployed at a global
level.
• Care of the environment: reducing the use,
logistics, and storage of paper.
RELATED PRODUCTS
• Store Insight: Set of IoT-based technologies
for statistically and aggregately learning about
the influx of customers and their behaviour in
the store. Greater knowledge of the business
and its customers, increase sales and improve
the operational processes.
Content
Management Distribution
Reports
User Players

34 35
Store insight
Case Studies
A Retail Solution
34
Spain.
Store Insight is a set of IoT-based
technologies for statistically and aggregately
learning about the influx of customers and
their behaviour in the store. As the retailer’s
knowledge about its business and customers
increases, so do the sales and operational
processes.
Main functionality: using people counting
cameras, beacons, WiFi access points, and
other sensors, relevant data about the
in-store customer behaviour is obtained:
number of visits, time of stay, visited areas
of interest, conversion and sales «funnel».
TARGET
Any company in sectors such as: fashion, supermarkets, hotels, restaurants, cafeterias, specialist distribution, shopping centers.
BENEFITS
• Increase of conversion ratios: crossing-
referencing the data about the customer
and the sales data to design ideal business
strategies.
• Improvement of the operational efficiency
and cost reduction: organization of the staff
according to the behaviour of the customers;
adjustment of costs of resources.
• User satisfaction and loyalty: the store
environment adapts to enhance their
experience.
• Optimization of the use of the sales surface: it
makes it easier to discover products, receive
promotions, and avoid unnecessary queues.
WHY TELEFÓNICA?
• Profiling and segmentation information about
the customer through Telefónica’s Big Data
(anonymized) analysis capabilities.
• End-to-end service. Facilities and logistics
deployed at a global level.
• Compatibility with multiple sensors/devices
hardware from different providers.
• Modular solution adapted to the needs of each
customer.
RELATED PRODUCTS
• Signage Engage: communications channel
for increasing sales and enhancing the brand
through devices (screens, projectors, or
totems) with customized contents.
ReportsAnalítycsData
capture
Sensors
Video Wiﬁ Beacons
People
Counter

36 37
WIFI engage
Case Studies
A Retail Solution
36
Spain, Mexico, Peru, Argentina, Chile, and Brazil.
Wifi Engage makes it possible to offer free
WiFi to the customers of a sales point and
interact with them through communications
campaigns: share promotions, redirect traffic
to social networks, perform surveys, deliver
coupons, corporate videos/website…
Main functionalities: remote control
parameters of the device’s parameters,
connection with external tools (CRM),
personalization of captive portals,
segmentation of campaigns, downloading
of customer data of each location, and
access to the control panel (with information
about connected visitors, profiles, types of
sessions, percentage of users, etc.).
TARGET
Aimed at small and large companies in sectors such as: hotels, restaurants, cafeterias, public administrations and commerce.
BENEFITS
• Customer loyalty: direct communication of
campaigns and promotions for customers.
• Increase of public and visiting times thanks
to the attraction generated by the Wifi
connection.
• Knowledge about the customers (gender, age
range, and repeat visitors).
• Personalization of the experience: identification
of the images of the captive portals, traffic
redirecting, limitation of the connection time,
etc.
WHY TELEFÓNICA?
• End-to-end service.
• Operations: extensive network of partners and
alliances; global level facilities and logistics; real
time monitoring service.
• Multilingual 24X7 customer service.
• Content: digital contents agency (multimedia
design and production).
RELATED PRODUCTS
• Music Engage: 24h music service, without
interruptions, without advertising, and with
playlists that influence customer’s response.
Activation
of account
Campaign
personalization
Customer
insight
Free Wiﬁ

38 39
Music engage
Spain, Mexico, Peru, Chile, Brazil and Argentina.
Music Engage is a service to offer the client
music ambience 24 hours a day, without
interruptions, without advertising and with
different playlists, taking advantage of
the value that music adds to the point of
sale. This service helps creating the right
music environment for each moment and
influencing the activity and response of
customers.
Main features: programmed music channels
by time slots or by days of the week; ad spot
schedulling within the same reproduction
channel; monitoring of the terminals to know
the status of their terminals in real time.
TARGET
For small and large companies or multinationals of any sector or market. The companies that
request it the most belong to retail, tourism / hospitality and offices sectors.
Benefits
• Facilitates the recall of the brand image and
enriches to the customers’ journey.
• Increase sales and improve the customer
experience thanks to an appropriate
atmosphere.
• Makes content management easier.
• Incorporates a channel to include promotional
locutions ad spots, (campaigns, promotions,
etc.).
WHY TELEFÓNICA?
• Simple and autonomous: more than 100
musical channels with different styles and
rhythms.
• MusicLab: own department of expert
musicologists who develop musical channels
based on the selection of the most appropriate
topics for each type of business.
• Online management through the web platform.
• Local storage: in case of connection problems,
the music continues playing.
RELATED PRODUCTS
• Wifi Engage: free WiFi to the customers of
a sales point and interact with them through
communications campaigns.
Case Studies
A Retail Solution
38
Content
management Distribution
ReportsStore
Manager MusicBox

40 41
Label engage
Spain.
Label Engage is a digital labelling solution,
easy to install and self-managed, to help
our clients to create a small, dynamic and
attractive communication channel in the
establishment to inform about products
and promotions. You can assign product
information to a screen either from a web
interface or from a smartphone.
Main features: to manage catalogue
items (add / edit / delete articles, export
of catalogue...), process of promotions,
configuration of screens by editing
attributes, and organize labelling.
TARGET
It is aimed at medium and large companies in sectors such as distribution, fashion, retail or
companies with a broad product catalogue that cannot be displayed in the store. Especially for
points of sale with a high product turnover in exhibitors.
BeneficiTs
• Efficiency: reduces the updating times of the
exhibitors, eliminates human errors in the
labelling labor and the cost of traditional labelling
such as, paper and printing.
• Sales: increases sales with dynamic and
innovative contents in store and shop windows,
adapted to the brand image of the company.
• Integrated content: fast, dynamic, immediate and
centralized updating of the contents of all labels.
• Communication: enables screens distributed
throughout the store as an extra communication
channel for promotions and campaigns.
WHY TELEFÓNICA?
• End-to-end service: from connectivity to data
analytics through establishment management of
immediate adaptation.
• Technical service: includes a commercial and
technical assistance service both by telephone
and personally at the establishment.
• Innovation and brand image: modernizes the
image of the establishment and incorporates it
into the current digital context.
• Customer experience: we get a unique
establishment that offers the user a special
shopping experience, with an added value that
end users can appreciate.
• Customer experience: differentiation and
originality of the point of sale, a unique consumer
experience, with visible added value.
RELATED PRODUCTS
• Signage Engage: communications channel for
increasing sales and enhancing the brand through
devices (screens, projectors, or totems) with
customized contents.
• Wifi Engage: free WiFi to the customers of
a sales point and interact with them through
communications campaigns.
• Music Engage: 24h music service, without
interruptions, without advertising, and with
playlists that influence customer’s response.
Case Studies
A Retail Solution
40
Brochure Manager Special
Offers
Data
Upload

42 43
Store Optimise
Spain, México, Peru, Chile and Brazil.
Store Optimise helps avoiding waiting
queues to improve customer service
in offices. Based on the capacity of the
establishment and the profile of employees
in direct contact with the client, it is
configured to obtain a perception of the
most positive service received. In this
way, the end user is more loyal, the brand
positioning is improved and productivity and
efficiency are increased.
Main features: Configuration of the services
that are provided, assignment of care posts,
establishment of priority rules, possibility
to request a shift at the dispensing point or
previously via the web.
TARGET
For medium or large companies that want to improve customer service and waiting times. The
sectors of greatest application are: customer service offices of the public or private sector and
the healthcare sector.
Beneficits
• Guides, runs and informs the public, and
reduces waiting times.
• Provides statistics to increase the quality of the
service offered and improve brand positioning.
• Increase the productivity of the staff of the
department.
• It facilitates a more personalized attention.
• Establishes a security system in the different
confidential conversations with the user-client .
WHY TELEFÓNICA?
• Provides real-time data facilitating faster and
more efficient decisions.
• Due to its robustness and operational
simplicity, it optimizes the quality of customer
service.
• Innovative, flexible and very easy-to-
implement tool.
• Improves working conditions of the staff,
making easier to employees to attend
individually and in an orderly manner.
RELATED PRODUCTS
Case Studies
A Retail Solution
42
Turn
notiﬁcation
Waiting
status
Ticket
delivery
Customer
Service

46 47
ENERGY insight
Case Studies
AN energy solution
46
Service mode: Spain and Peru
Platform as a Service: Spain, Peru, Ecuador,
Mexico, and Brazil.
Upcoming releases: Chile, Argentina, and United
Kingdom.
We call Energy Insight to the installation
of energy monitoring equipment in the
customer’s site with which information
about the energy consumption (electricity,
gas, water, renewables...) and other
relevant variables, is generated. The data
is periodically sent to the platform (in the
cloud) where it is transformed into reports
that are useful for the customer.
Main functionalities: detailed knowledge
of the energy cost, prediction and control
of consumptions, detection of deviations,
energy performance analysis, custom
reports, creation of Sankey diagrams,
savings measures, opportunities for
improvement, monitoring of objectives,
document management, task management,
and alerts system.
TARGET
The service has been created for any customer that has a high energy consumption. Besides, we find great advantages for three sectors:
Industry, Tertiary sector (banking, hotels, retail, shopping centers...) and Utilities.
BENEFITS
• Savings in the consumption of energy and,
therefore, in the energy bill.
• More efficient management of the energy
infrastructures and operational improvements.
• Better investment decisions based on data
(return on investment).
• Focus in a single point all the information about
the energy infrastructures.
WHY TELEFÓNICA?
• 360° service thanks to its own capabilities and
to the open ecosystem of partners.
• Customizable tool that adapts to the
customer’s needs.
• Pay-per-use.
• Using the Telefónica network makes it possible
for the information to safely reach, with high
availability, our Smart Energy platform.
RELATED PRODUCTS
• Energy Optimise: it is the second level of
contact with energy efficiency through an
upsell towards the Telecontrol mode with
which the devices can be controlled. It includes
data analytics as a complementary service.
PDF REPORTXLS

48 49
Energy optimise
Case Studies
AN energy solution
48
Service mode: Spain.
Platform as a Service: Brazil.
Upcoming releases: Peru, Ecuador, Mexico, Chile,
and Argentina.
Energy Optimise makes it possible to
remotely measure, control, and manage
the energy facilities in a centralized
manner. It also provides all kinds of reports,
prediction of consumptions, comparisons
between branches, alerts, etc., that
facilitate investment decisions, energy and
operational costs savings, energy efficiency,
and maintenance.
Main functionalities: efficient remote
management through the automatic
regulation of air conditioning and lighting;
rules for the automation of the behaviour
of the facilities; query of the changes
occurred in the devices; real time monitoring
of the functioning status and operating
parameters.
TARGET
The service has been created for any customer that has a high energy consumption. Besides,
we find great advantages for three sectors: Industry, Tertiary sector (banking, hotels, retail,
shopping centers...) and Utilities.
BENEFITS
• Savings in energy consumption and CO2
emissions and, therefore, in the energy bill.
• Greater knowledge of the functioning status of
the facilities, which translates into energy and
operational improvements.
• Remote management and control of the
energy facilities to adapt them to the needs of
the business.
• Automation of the operation of the facilities
and optimization of their performance.
WHY TELEFÓNICA?
• End-to-end service: detection of needs,
acquisition and installation of the hardware,
software platform integration, operation, and
maintenance.
• Remote real time management of multiple
energy facilities of a property network.
• Commitment to the reduction of energy
consumption and the operational optimization
of the facilities.
• Traceability of the behaviour of the property
through the historical analysis of events.
RELATED PRODUCTS
• Energy Monitor: first level of interaction
with energy efficiency through a simple
implementation for the monitoring and
measurement of energy consumptions.
PDF REPORTXLS
ON
OFF

52 53
LPWA: NB-IoT y LTE-M
commercial brands
NB-IoT Network
A New connectivities solution
52
Spain.
LPWA are the first standard 3GPP
technologies designed ad-hoc for IoT that
enable operators to offer solutions in the
licensed spectrum. The LPWA networks have
been designed to optimize the massive, low
data consumption, and low cost IoT use
cases. They are part of the launch of the 5G
networks concept.
The LPWA functionalities themselves make
it possible to reduce the cost of devices
and lengthen the life time of batteries by
years. In addition, the network’s coverage
is improved both indoors (complicated
coverage sites: e.g. basements) and outdoors
(long range).
TARGET
These connectivities are aimed at companies with low data consumption IoT solutions.
BENEFITS
• Maximum coverage: makes it possible to have
service in places where there is no electricity or
with coverage problems, in the open air, cities…
• Generalization of the solutions due to the low
cost of the devices.
• Makes it possible to guarantee an alternative
future for the current use cases solved with 2G.
• Extend the life of the devices thanks to the use
of new connectivities.
WHY TELEFÓNICA?
• Deployment in Telefónica’s entire footprint.
• The integration of technologies within the
same Kite platform makes it possible to offer
hybrid solutions.
• Telefónica’s value proposition goes beyond
connectivity, and may include hardware or
services platform to build an end-to-end
solution.
• Access to the “The Thinx” laboratories to
accelerate the deployment times of our
customer’s solutions.
RELATED PRODUCTS
• Any new optimized vertical solution of our
IoT catalogue can be supported in LPWA, as
well as the evolution of the current solutions
deployed in 2G, optimizing them in terms of
costs and benefits.

54 55
INDUSTRY READY
Case Studies
A New connectivities solution
54
Spain, Germany, United Kingdom, and Latin
America.
The production chains of factories are
increasingly flexible in the industrial
digitalization processes. Industry Ready is
the wireless network solution that connects
all the components of the chain with the
flexibility required.
Main functionalities: optimize the
production process, avoid work accidents,
and reduce the environmental impact,
provide mobility and flexibility in the
production processes, being aware of the
location of the workers, manage and be
aware of the in/out-bound supply chain
status, predictive maintenance... all in real
time.
TARGET
This connectivity benefits mining, Oil & Gas, ports, airports, construction, automakers...
BENEFITS
In comparison with other wireless technologies,
LTE connectivity makes it possible:
• To have an interference-free network.
• Possibility of massively connecting to devices.
• Prioritization of traffic to respond to the needs
of each of the elements connected to the
network.
• Improved coverage, both indoors and outdoors.
WHY TELEFÓNICA?
• The integration of technologies within the
same Kite platform makes possible to offer
public/private hybrid solutions. makes it Kite
platform makes possible to offer public/private
hybrid solutions.
• Network infrastructure adapted to the specific
industry needs.
• Mobile and wireless connectivity of all of the
company’s elements for total mobility.
• End-to-end service: detection of needs,
configuration and instalation of network
hardware, integration, operation, and
maintenance.
RELATED PRODUCTS
• Kite platform: IoT managed connectivity
platform that makes it possible to control
the life cycle of the SIM card, obtain real time
information, and carry out monitoring and
diagnosis tasks on the deployed SIMs.
• Things Ready Track: comprehensive solution
that enables a more efficient management of
the communications and devices needed to
locate the vehicles of a customer in real time
and at any time.

58 59
My drive
Marcas comerciales
A consumer solution
58
Upcoming deployments in Spain and United
Kingdom.
Other deployments: Chile, Ecuador, Peru and
Brazil.
My Drive is a device equipped with a SIM
and connected to the car’s OBD port that
transmits real time information about the
functioning and use of the vehicle to our
solution. It integrates into the day-to-day
life of the user who connects while driving
and who can access the information through
a mobile application. It provides a smart
vehicle driving experience, and facilitates
real time information which helps the user to
make more efficient decisions.
Main functionalities: in-car wifi hotspot to
provide connectivity to all of the vehicle’s
passengers; access to the vehicle’s telemetry
data, and reminders of maintenance
services; vehicle localization in real time;
information about the routes; driving mode,
and access to discounts in businesses related
to the vehicle.
TARGET
People who want their car to be connected in real time at any time to optimize the use.
BENEFITS
• Connectivity in your car: data plan for
connecting devices in the car via wifi.
• Peace of mind: thanks to telemetry data, the
consumer will be able to know what the vehicle’s
problems are before going to the mechanic.
• Localization: makes it possible to know its
location in real time at all times, as well as the
routes taken, and entrance and exit alerts to
areas.
• Monetization of the data: valuable information
is obtained about the users by creating a source
of revenue for the operator, and benefits (e.g.
discounts) for the end user.
WHY TELEFÓNICA?
• New services: consumer support continuity in
every aspect of the activity that matter to it
(office, home, mobile, and now also its car).
• Hardware: easy and intuitive use of the device.
• Plataform: we rely on the best partners and
with internal developments and integration
with Telefónica’s quality standards.
RELATED PRODUCTS
• My Tracker: localization solution for objects,
pets, and people based on a device equipped
with a SIM card. The information is accessible
to the user by downloading a mobile
application.

60 61
My Tracker
Marcas comerciales
A consumer solution
60
Upcoming deployments: Germany, Spain, Brazil
and Chile.
My Tracker is a localization solution for
objects, pets, and people based on a device
equipped with a SIM card which transmits
the information to a downloadable mobile
application. In this way, the customer can
have the things and people that matter the
most to it located in real time, and at all
times.
Main functionalities for any use case (pets,
objects, and people): real time localization,
smart alerts, and geo-zones, panic button,
and history of trips made. In addition,
and depending on the use, other specific
functionalities such as light detection -e.g. in
a suitcase-, emergency call from the device,
etc.
TARGET
People can obtained information of what more matter to them: any object, any pet or any person that needs special care.
BENEFITS
• Real time localization: location and routes.
• Peace of mind: knowledge, monitoring, and
reception of alerts.
• Smart alerts: creation of alerts and
notifications depending on the location or of
other possible incidents.
• Monetization: depending on the use case, big
data can provide greater value to the user’s
service and this generate new sources of
income.
WHY TELEFÓNICA?
• Services: consumer support continuity in every
aspect of the activity that matter to it (office,
home, mobile, and now also things).
• Hardware: easy and intuitive use of the device.
• Plataform: we rely on the best partners and
with internal developments and integration
with Telefónica’s quality standards.
RELATED PRODUCTS
• My Drive: provides a smart vehicle driving
experience, and facilitates real time
information which helps the user to make more
efficient decisions.

65
An instrumental part of IoT is connecting assets. But the most
significant part of the opportunities are extracted when additional
value is extracted from the asset that is connected. Accordingly,
Telefónica is a true believer in value proposition that goes that
go beyond connectivity as the way to increase our revenues by
fulfilling real customer needs.
The “Beyond Connectivity” area includes the value proposition
that build on top of the connectivity, including joint market
approaches with the most important IoT cloud providers and all
the IoT E2E services offering.
Besides the IoT Connect and the Beyond Connectivity domains,
there is a series of capabilities that are present in the whole
Telefónica portfolio, but that are particularly significant in the
case of IoT.
These capabilities are currently related to all the Data Analytics
technologies as well as the Security capabilities. Both domains
are critical at this point. Data Analytics capabilities will be
executed on top of the E2E services and are the next step in terms
of extracting real useful value for the customer. The Security
domain will be present in all the elements of the IoT architecture,
including HW, connectivity, platform proposals, E2E services, Data
analytics. All features are to be secured with the appropriate and
specific technologies.
IntroDUCtioN
Company Vision IoT value proposition
BIG DATA
BIG DATA
IOT ANALYTICS
TRANSVERSAL CAPABILITIES
Present in all Telefónica solutions,
but especially important for IoT
BEYOND CONNECTIVITY
Application Enablement Platform
and E2E service offering
IOT CONNECT
“Foundational” capability aimed at
making connectivity easy to our
customers and partners
PRODUCTS
AND SERVICES
IOT PLATFORM
AND SERVICES
MANAGED
CONNECTIVITY
PHYSICAL
ASSETS
IOT
NETWORK
DEVICES
SECURITY
OSS/BSS/IT

66 67
Hardware Ecosystem
In order to achieve the adoption of IoT technology by the industry
as a whole, dialogue between the main hardware players at a global
scale is more necessary than ever, and this includes establishing key
relationships with many companies in the world, such as, chipsets,
modules and device manufacturers.
We communicate regularly with all those relevant stakeholders, and we
guide them towards the technologies supported by our networks and
towards the commercial needs we perceive in our clients. Due to our
neutral role, Telefónica communicates with all of them with sincerity,
while we filter the noise of customers and smaller markets.
Benefits
The manufacturers of chipsets and modules provide us with samples of modules, so that Telefónica and its most special customers can perform
pre-tests of the characteristics of the network. The modules are regularly certified by Telefónica, which guarantees the compatibility of the
network. On the other hand, the module manufacturers provide us with access to the final device manufacturers and, in this way, they help us
find - among thousands of options - the best solutions for our customers.
Telefónica IoT also maintains regularly its relationship with the largest manufacturers in the world: Foxconn, WNC and Flex, as well as some very
strong regional companies in IoT such as Fagor, Ikerlan, Telnet or Erictel. All of them help us providing our customers with specific devices when
they are not available in the usual shopping channels.
why Telefónica
As connectivity providers, we can establish relationships with all stakeholders, encourage interaction between them and energize the ecosystem
completely, as well as promote the adoption of IoT connectivity technologies and obtain privileged access to chipsets, modules and devices.
RELATED PRODUCTS
Kite platform: joint commercialization with the managed connectivity platform, which makes it possible to manage the deployed SIMs and
devices.
Things Ready: comprehensive solution that enables a more efficient management of the communications and devices of a customer in real
time and at any time.
IoT Partner Programme
The IoT Partner Programme (IPP) is Telefónica’s unique approach
to IoT business. IoT device manufacturers, solution providers and
connectivity distributors will find in our Programme the best way to
approach the market jointly with Telefónica.
We provide our Partners with a fully customised platform with a
seamless user experience for all transactions online. Our innovative,
state-of-the-art set of tools (such as our Pricing Simulator, Coverage
Maps, Deal Manager, Ordering tools and Support Centre) make our
Partners’ life easier: they can manage the whole process online, from
quoting to ordering, and operate anytime, anywhere.
In addition to the unique transactional tools, Partner Account
Managers (PAMs) act as the single point of contact for our Partners
and support them during their daily activity, making the most of
their journey with Telefónica. Furthermore, the central IPP Team is
permanently supporting the operation of the Programme in order to
ensure the maximum efficiency in all processes.
Partners are categorized depending on their position in the IoT value
chain. Accordingly, each type of partner counts with all the tools and
processes to make them full owners of their digital experience with
Telefónica.
Benefits
The IoT Partner Programme provides with:
• End to end transactional tools to execute all processes oriented to purchase, configuration and getting ready to launch the IoT connectivity.
• This complete set of tools can be integrated with the customer’s systems for an easy automation of processes and orders.
• Operational simplicity and commercial flexibility.
• Efficiency in all processes, ‘right first time’. There is no learning curve for specific processes.
• Scalability and global reach.
why Telefónica?
Telefónica is a world leader in IoT connectivity, with a well-known brand and reputation on a global scale. In addition, Telefónica has the
capabilities to develop internally and with specific expert partners, all the digital experience and devices to deploy the most complete and flexible
IoT Partner Programme worldwide, with more than 1200 commercial partners globally.
Related products
Kite platform: Selected distributors and customers worldwide that require a clear, flexible and competitive purchase mechanism for IoT
connectivity, complemented with a differential set of tools to automate and follow up all the process.

68 69
IoT CloudReady IoT Analytics
In collaboration with the main public cloud providers, we have evolved
the traditional connectivity to an IoT connectivity “prepared for the
cloud”, developing connectors and complements in the Kite platform
that increase security and facilitate the integration of the devices with
the IoT platforms that provide the public clouds.
Analytics is considered to be the other side of the IoT coin. The
huge amount of information captured by the global deployment
of connected assets is a unique source of value for our clients, and
Telefónica is fully committed to fulfilling their needs as well as playing
the role of the strategic partner during the digital transformation
processes in which our clients are involved.
Accordingly, we are developing a series of capabilities to process IoT
information, from the E2E services that we provide, as well as from the
IoT traffic information that the IoT devices we connect are generating.
These capabilities are developed both in-house, via our internal Data
Analytics factory, LUCA, but also via partnerships with key stakeholders
in the industry that bring differential knowhow in this area.features
Telefónica’s CloudReady IoT Connectivity consists of three main components on its Kite platform:
• Cloud connectors: with just a configuration change to Telefónica’s Kite platform; network, consumption and location data can be sent to the Cloud.
• Secure communications: procedures to setup VPN cellular IPSec efficiently with the Cloud VPG.
• Credentials manager: service that provides the device its Cloud credentials using a secure network.
benefits
Telefónica’s CloudReady IoT connectivity enables SIM and connectivity information in the Cloud in an easy, secure and reliable way. This
supposes significant savings in cost and time for our customers. In addition, having SIM and connectivity information in the Cloud provides the
following use cases for the customer:
• Service enhancement: enriches the application with network-based data.
• Security and fraud detection: detects potential breaches in the device.
• Service Assurance: detects service outages due to connectivity status and SIM current consumption.
why Telefónica?
Our vision is to empower people to connect with the things that really matter to them. Telefónica is a reference in the IoT market, positioned as
“IoT Leader” in Gartner’s magic quadrant for 4 years in a row.
CloudReady IoT connectivity helps to position Telefónica as the leading E2E IoT provider for digital transformation projects involving connectivity
& cloud services allowing us to provide more customer centric solutions and with more added value for customer E2E needs.
benefits
Via an expert Data Analytics system, the client is able to extract all the insights that are relevant to the business. If the strategies applied are
accurate and domain-specific expertise is involved, the client will get a true driver of business transformation, as the data captured is turned into
business insights.
Telefónica has experts in a diverse range of fields (Smart Retail, Industry, etc.) and in some areas a partner with world-class knowledge is
involved.
why Telefónica?
Telefónica has a cross-domain approach to the IoT, as E2E service provider and one-stop shop for IoT solutions. But Telefónica has in-depth
knowledge in terms of Data Analytics and information processing in general, as this is a strategic part of the company.
The combination of these two aspects gives Telefónica a unique position to provide data analytics capabilities on top of IoT products and
services.
Related products
Energy Optimise: it is the second level of contact with energy efficiency through an upsell towards the Telecontrol mode with which the devices
can be controlled. It includes data analytics as a complementary service.
CloudReady: evolution of traditional connectivity to IoT connectivity “ready for the cloud”, through the use of connectors and add-ons in the
Kite platform that facilitate and increase security in the integration of IoT devices with IoT public clouds.

70 71
IoT Security
SANDAS GRC
SandaS GRC helps organizations support their business strategy,
improve their operational performance, reduce operational risks and
ensure regulatory compliance, by integrating their key processes
around three strategic domains: Corporate Governance, Risk
Management and Regulatory Compliance. SandaS GRC is the perfect
complement to create an effective programme for the governance,
risk management and compliance of your organization’s information
security.
It is oriented to public and private entities that need to ensure their
security and correctly manage risks, organizations that need to meet
obligations and internal policies imposed by legislators, regulators and
clients, companies that need to safeguard and protect information
in order to maintain its confidentiality, availability and integrity and
organizations that need to have a comprehensive and unified view of
their security, covering both operational and business aspects.
Sandas GRC incorporates the checklist of the recommendations of the
IoT security guides published by the GSMA, which allows a security
assessment of the IoT ecosystem of the clients.
WAF
Nowadays, it is no longer enough simply to classify and block
potentially harmful traffic based on data from network traffic or
protocol vulnerabilities. HTTP/HTTPS are extensively used protocols
for carrying traffic of all kinds of applications. Web Application Firewalls
(WAFs) are capable of preventing attacks that network firewalls
and intrusion detection systems cannot, and they do not require
modification of the application source code. They offer a high level of
visibility within the application layer, being used not only for protection
against web-based attacks but for identifying gaps, information leaks,
configuration errors, etc.
Features are: protection against most frequent attacks (OWASP Top
10 and more), availability of the system even under attack, protection
against zero-day web vulnerabilities, protection against encrypted
attacks.
benefits
• It helps to develop and prove compliance with legislation (DPL “Data Protection Law”, ENS “Esquema Nacional de Seguridad”, critical
infrastructures…), international standards (ISO 27001, ISO 27002, ISO 22301, PCI DSS…) and corporate policies in an efficient and centralized
way.
• Full and unified view of the risk, helping to manage the key risks and normative and regulatory compliance difficulties in the organization,
minimizing their impact on the business.
• It allows us to conduct a strategic assignment of resources and to ensure the appropriate controls for an integrated security plan.
Why telefónica?
Telefónica has a very in-depth and broad expertise in cybersecurity and in recent the company has been working on providing and adapting
security solutions that can help in the protection of the IoT ecosystem.
In parallel, Telefónica has consolidated a leadership position in the worldwide IoT market. The combination of these two assets, together with
a strong reputation in the B2B market, in-depth knowledge of customer needs and a world-class selection of partners, give Telefónica a unique
position to be the one-stop shop to deliver differential IoT security value propositions.
Related products
WAF: protocols used to transport traffic of all types of applications.
Vamps: continuously manage of all vulnerabilities that represent a threat to the security of your organization.
Cyberthreats: anticipation, monitoring and continuous response against cyber attacks, in anticipation.
benefits
• Ensures the security of commercial transactions on the Internet and compliance with international payment regulations PCI-DSS.
• Protection without having to change the code of the applications.
• Simplicity and flexibility as a fully managed service with 24x7 support.
• Cost savings through requiring installations or deployment and as a cloud service it is easily scalable.
Why telefónica?
Telefónica has a very in-depth and broad expertise in cybersecurity and recent the company has been working on providing and adapting
a strong reputation in the B2B market, in-depth knowledge of customer needs and a world-class selection of partners, give Telefónica a unique
Related products
Sandas GRC: helps organizations to support their commercial strategy, improve their functional performance, reduce operational risks and
ensure regulatory compliance.

72 73
VAMPS
Vamps continuously manages all vulnerabilities that pose a security
threat to your organization.
Companies, which are increasingly present in the digital world, are
more exposed to receiving a variety of attacks and assaults on their
systems. 53% of attackers take advantage of organizations’ software
vulnerabilities as a gateway to their systems, so early detection of
the existing vulnerabilities in the systems of an organization is vital
nowadays. Vamps provides a global view of organizations’ weaknesses,
helping to identify security threats and potential means of attack,
revealing all the assets of an organization that are exposed on the
Internet and allowing a quick management of their correction.
Vamps is especially suitable to be applied to IoT world as it includes
specific plugins for IoT devices and systems.
CYBERTHREATS
Cybersecurity is part of the digital era and is one of the current
concerns of governments, businesses and citizens around the world.
It would take an average of 205 days for an organization to discover
that it has been hacked or breached, and other 46 days to resolve the
incident from its detection.
The challenge is to continuously anticipate, monitor and respond to
cyber-attacks long before they occur.
CyberThreats allows organizations to detect and respond to the
different threat types. Unlike other security solutions, CyberThreats
covers all phases of the cyber threat lifecycle, based on its
cyberintelligence model. Its end-to-end global view of risks provides
a proactive approach focused on the early identification and effective
response to cybercrime.
In the case of IoT, the constant monitoring of the Internet (not only
the surface but also the Deep Web and Dark Web) makes it possible
to protect against carding, credential theft, publication of devices
vulnerabilities, phishing and suspicious domains, information about
devices exposed on the Internet, brand abuse and security incidents
related to botnets. All these are critical aspects to constantly
guarantee the full security of the IoT environment.
benefits
• Persistent approach by providing an early detection and correct management of security threats, from the time they are discovered to their
remediation.
• It reduces costs by not requiring investment in additional hardware or software and also avoiding maintenance costs.
• 24x7 support by our qualified and certified technical team, which verifies each detected weakness to determine its severity, favours its fast
mitigation and minimizes the exposure time.
• It facilitates organizations focus on their resources by managing the vulnerabilities among different operative groups or companies through the
customization of user profiles.
Why telefónica?
Telefónica has a very in-depth and broad expertise in cybersecurity and in recent years the company has been working on providing and adapting
In parallel, Telefónica has consolidated a leadership position in the worldwide IoT market. The combination of these two assets, together with a
strong reputation in the B2B market, an in-depth knowledge of customer needs and a world-class selection of partners, give Telefónica a unique
Related products
Sandas GRC: helps organizations to support their commercial strategy, improve their funtional performance, reduce operational risks and ensure
regulatory compliance.
benefits
• Reduces costs by early identification and resolution of potential attacks that could pose a financial and reputational effect on your
organization.
• End-to-end global vision providing a proactive approach aimed at the anticipation, detection and response to cybercrime.
• 24x7 monitoring thanks to our expert team of intelligence analysts specialized in cybersecurity (CyberSOC).
• Accessibility and simplicity through an online portal offering a unified control point, centralizing all information.
Why telefónica?
Telefónica has a very in-depth and broad expertise in cybersecurity and in recent year years the company has been working on providing and
adapting security solutions that can help in the protection of the IoT ecosystem.
a strong reputation in the B2B market, an in-depth knowledge of customer needs and a world-class selection of partners, gives Telefónica the
unique position to be the one-stop shop to deliver differential IoT security value propositions.
Related products
SandasGRC: helps organizations to support their commercial strategy, improve their funtional performance, reduce operational risks and ensure
regulatory compliance.

77
IoT is a combination of a diversity of technologies, impacting the
4 layers, and requiring a close collaboration with partners in order
to move as fast as the market requires. So IoT is an industry where
the collaboration between companies with different expertise is the
way to succeed.
Thus, at Telefónica IoT Global, we are creating an ecosystem of
partners that complement both our catalog of solutions and our IoT
capabilities.
Introduction
EN17
18 EN
Energy
insight
Energy
optimise
CO19
20 CO
My
drive
My
TRACKER
RE RE
RE RE
12 15
11 14
13 16RE RE
Signage
engage
Music
engage
Store
insight
Label
engage
Wifi
engage
Store
Optimise
NC
NC
4
3
5 NC
Industry
ready
NB-IoT
lte-m
MO9
10 MO
Fleet
optimise
Workforce
optimise
KITE
CN1
2 CN
jasper
TR
TR
7
6
8 TR
LINK
REFIT
track
Capabilities IOT

78 79
CONNECTIVITY PARTNERS
Connectivity partners are Global network technology providers, including network equipment at a radio access level and core network level. They
are all worldwide leaders in network design, deployment, operation and support, for 2G, 3G, 4G and the IoT connectivity, NB-IoT and LTE CatM.
They closely adhere to the network standards so we can make sure that our customers get the best experience by using their technology.
Due to its worldwide footprint, Telefónica maintains a close collaboration with specialized engineering units and research divisions that these
partners XXXX, in order to build the network of the future at a global scale. These partners also provide end-to-end service and their own set of
technology partners.
Value proposition: Telefónica collaborates with all of the partners to deploy a unique testing environment for the IoT connectivity technologies,
namely NB-IoT and LTE CatM. This differential testing facility is called The Thinx and is oriented to making it possible for chipsets, modules,
devices manufacturer, as well as e2e solutions providers, to get an early, quick, but detailed and reliable validation of their solutions with the IoT
connectivity technologies.
Market Footprint: Global reach and footprint.
THINGS READY PARTNERS
ROBUSTEL
Guangzhou Robustel Technologies Co., Ltd. is a leading industrial IoT and M2M hardware and solution provider. Since its establishment in 2010 in
Guangzhou, China, Robustel provides industrial cellular routers, gateways, modems, cloud platforms, and E2E solutions to customers in more than
100 countries worldwide. The company´s solutions aim at smart grids, oil & gas, the financial sector, security & surveillance, industrial automation,
eHealth, and many other industries. Robustel has subsidiaries in Germany, Australia, Japan, and Hong Kong.
Value proposition: The partnership with Robustel allows Telefónica to strengthen its Things Ready solutions portfolio, based upon an excellent
combination of Smart Managed Connectivity, IoT terminals and Remote Management Services, with the certainty that it relies on the best
technology and devices, provided by a leading global high- tech IoT hardware manufacturer.
Within the scope of the partnership, Robustel supplies IoT industrial routers and gateways, including R3000, R2000 and M1000 series.
Market Footprint: It is targeted at all of Telefónica’s footprint countries
.
NETCOMM WIRELESS
NetComm Wireless Limited is a leading developer of Fixed Wireless broadband, wireless M2M/Industrial IoT and Fibre and Cable to the distribution
point (FTTdp/CTTdp) technologies that underpin an increasingly connected world. Their Listen. Innovate. Solve. methodology supports the unique
requirements of leading telecommunications carriers, core network providers, system integrators, government and enterprise customers worldwide.
For over 36 years, NetComm Wireless has engineered new generations of world-first data communication products and is now a globally recognized
communications technology innovator. With its Headquarters in Sydney (Australia), NetComm Wireless has offices in the US, Europe/the UK and
New Zealand.
Value proposition: The partnership with Huawei allows Telefónica to strengthen its Things Ready solutions portfolio, based on an excellent
Within the scope of the partnership, Huawei supplies IoT industrial modems, routers and gateways, including AR502, AR503, AR509, AR129 and
AR161 series, and also MS2131i Industrial USB stick and CarFi E8377.
Market Footprint: It is targeted at all of Telefónica’s footprint countries.
HUAWEI
Huawei is a leading global information and communications technology (ICT) solutions provider. Driven by responsible operations, ongoing
innovation, and open collaboration, they have established a competitive ICT portfolio of end-to-end solutions in telecom and enterprise
networks, devices, and cloud computing. Their ICT solutions, products, and services are used in more than 170 countries and regions, serving
over one-third of the world’s population. With more than 170,000 employees, Huawei is committed to enabling the future information society,
and building a Better-Connected World.
Value proposition: The partnership with Huawei allows Telefónica to strengthen its Things Ready solutions portfolio, based on an excellent
Within the scope of the partnership, Huawei supplies IoT industrial modems, routers and gateways, including AR502, AR503, AR509, AR129 and
AR161 series, and also MS2131i Industrial USB stick and CarFi E8377.

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SIERRA WIRELESS
Sierra Wireless (NASDAQ: SWIR) (TSX: SW) is an IoT pioneer, empowering businesses and industries to transform and thrive in the connected
economy. Customers Start with Sierra because they offer a device to cloud solution, comprised of embedded and networking solutions,
seamlessly integrated with their secure cloud and connectivity services. OEMs and enterprises worldwide rely on their expertise in delivering fully
integrated solutions to reduce complexity, turn data into intelligence and get their connected products and services on the market faster. Sierra
Wireless has 1,400 employees globally and operates R&D centres in North America, Europe and Asia.
Value proposition: The partnership with Sierra Wireless allows Telefónica to strengthen its Things Ready solutions portfolio, based on an
excellent combination of Smart Managed Connectivity, IoT terminals and Remote Management Services, with the certainty that it relies on the
best technology and devices, provided by a leading global high- tech IoT hardware manufacturer.
Within the scope of the partnership, Sierra Wireless supplies IoT industrial modems, routers and gateways, including GL8200, Columbia-XE,
RV50, LS300, GX450 and MP70 series.
CALAMP
CalAmp (NASDAQ: CAMP) is a telematics pioneer leading transformation in a globally connected economy. They help businesses reinvention
and improve lives around the globe with technology solutions that streamline complex IoT deployments and take intelligence to the edge.
Their software applications, scalable cloud services, and intelligent devices collect and assess business-critical data from mobile assets,
cargo, companies, cities and people. They call this The New How, powering autonomous IoT interaction, facilitating efficient decision-making,
optimizing resource utilization, and improving road safety. CalAmp headquarters are in Irvine, California and it has been publicly traded since
1983. LoJack is a wholly owned subsidiary of CalAmp.
Value proposition: The partnership with CalAmp allows Telefónica to strengthen its Things Ready solutions portfolio, based on an excellent
combination of Smart Managed Connectivity, vehicle tracking devices and Remote Management Services, with the certainty that it relies on the
best technology and devices, provided by a leading global high-tech IoT hardware manufacturer.
Within the scope of the partnership, CalAmp supplies different families of vehicle GPS Tracking devices, including LMU-1175, LMU-200, LMU-
2130, LMU-2630, LMU-2640, LMU3030, LMU-330, LMU-3640, LMU-4232, TTU-1220, TTU-2830 and TTU-720 series.
SUNTECH
Suntech is a Korean company and a world leader in technology. Specialists in the design and manufacture of latest generation devices for
tracking and telemetry, they are oriented to covering the needs of multiple vertical markets that require an efficient solution of excellent quality.
They have more than 15 years of experience in the market and our philosophy is based on the fulfilment of our commitments to achieve total
satisfaction of our customers.
With headquarters in Seoul, South Korea, they have expanded their operation with the aim of offering better coverage and service. Today they
have their own offices in Hong Kong, Mexico, Colombia and Brazil, where they have managed to position themselves as one of the leading
manufacturers in the market thanks to the sales volume achieved.
Value proposition: The partnership with Suntech allows Telefónica to strengthen its Things Ready solutions portfolio, based on an excellent
combination of Smart Managed Connectivity, vehicle tracking devices and Remote Management Services, with the certainty that it relies on the
best technology and devices, provided by a leading global high-tech IoT hardware manufacturer.
Within the scope of the partnership, Suntech supplies different families of vehicle GPS Tracking devices, including ST310, ST340, ST940, ST600,
ST640 and ST650 series.
eDEVICE
eDevice is a Global Leader in IoT Solutions, bringing connectivity to a wide range of equipment, including medical devices, alarm systems, voting
machines, metering solutions, and more. Dedicated to quality, eDevice is ISO-9001 and ISO-13485 certified for design, production, marketing of
modems and communicating equipment, and provision of global network telecommunication and data transmission services. eDevice’s team
of experts enables the company to continue steady and profitable growth. More than 3 million products embedding eDevice’s technology are
already in the field.
Value proposition: The partnership with eDevice allows Telefónica to strengthen its Things Ready solutions portfolio, based on an excellent
combination of Smart Managed Connectivity, specific IoT HW that allows analogue to cellular connectivity conversion, and Remote Management
Services, with the certainty that it relies on the best technology and devices, provided by a leading global high-tech IoT hardware manufacturer.
Within the scope of the partnership, eDevice supplies a cellular gateway that allows migration of connected devices from wired to cellular connectivity,
the WireX - POTS/PSTN to Cellular Converter.

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MOBILITY PARTNER
GEOTAB
It is one of the key references in the telematics market in the automotive sector, with clear B2B focus. It can be considered that in the world of
fleet management it is possibly the telematics company with the highest organic growth in the sector, having reached one million connected
vehicles. It is also recognized as a leader for its technology, having been named as one of the 50 fastest growing Canadian technology companies
and has also been present in the top 50 of North America in the last 4 years. Also, it should be mentioned that Geotab is a founding member of
OpenStreetMaps.
Value proposition: Telefónica’s Fleet Optimization solution aims to increase productivity and safety, as well as reduce and optimize costs,
highlighting, among other savings, up to 20% in fuel consumption. Additionally, we should highlight the following benefits of our solution:
• Security: protection of personnel, vehicles and cargo
• Route optimization, avoiding unauthorized journeys, as well as reducing vehicle downtime and maximizing vehicle use.
• Anticipation of breakdowns: offers better control of engine problems, anticipating repairs or vehicle downtime: reading the battery, coolant
temperature, notifications of engine errors…
• Improved driving habits: we can obtain advanced information about driver piloting by following navigation routes; speed levels, alerts, brakes ...
Market Footprint: Europe and América.
RETAIL PARTNERS
INTEL
Intel is an American multinational corporation. It is the world’s second-largest semiconductor chip maker and the inventor of the x86 series of
microprocessors, that most personal computers (PCs). XXX can be found in most personal computers (PCs).
Intel technology covers almost all industrial sectors and, together with Telefónica, has developed a partnership in the retail-IoT area to make products
and solutions available.
Value proposition: Customer expectations are changing rapidly. Intel and Telefónica are helping retail to evolve, engaging customers, increasing
sales, and reducing operating costs.
We help customers to get quicker solution deployment and cost savings, new efficiencies, inventory accuracy, smarter marketing, and better
customer experiences with an end-to-end solution based on Intel technology.
• Scale easily with interoperable components.
• Simplify operations with streamlined manageability and analytics.
• Step up protection with multilayered, end-to-end security.
• In the scope of these partnerships, Telefónica supplies their Spotdyna IoT platform, while Intel delivers their specific hardware.
SIGNIFY
Philips light (soon changing its name to Signify) is the subsidiary of Philips (Dutch technology multinational corporation) responsible for the
development of connected lighting systems and services.
Value proposition: By leveraging the Internet of Things, Philips light transforms the lights in buildings, urban areas and homes, increasing
energy efficiency, and managing the working environments Philips is taking lighting beyond illumination with connected lighting innovations for
the home, retail environments, offices, cities, and more.
Within the scope of the partnership in retail, Telefónica supplies IoT platform while Philips provides their specific hardware and platform. Both
technologies seeking new ways to engage with their customers with new and enhancing experiences and improving of in-store sustainability.
Market Footprint: It is targeted qt all of Telefónica’s footprint countries.
ENERGY PARTNERS
SMARKIA
SMARKIA is a superb, cloud-based energy management platform for major energy consumers, that aims to achieve significant savings in costs,
time and resources while reducing emissions.
Our IoT friendly SaaS solutions, combine technology-agnostic with big data analytics to support hundreds of the world’s best companies to
manage energy better.
Value proposition:
• Technological: world class development and integration within telefónica solutions.
• Technical support for metering and IoT deployment.
• Adaptation to specific requirements (legal and commercial) in telefónica footprint .
• Business: commercial support (business development and commercial materials) commercial leads, platform branding.
• Support: training and back-office (quotations, recruitment, partner selection).
Market Footprint: Chile, Peru, Qatar, Spain and Arab Emirates.

84 85
INDUSTRY 4.0 PARTNERS
ASTI
It is a mobile robotics engineering company, dedicated to the study, design, manufacture, start-up and maintenance of automated intralogistics
solutions. Specialized in internal transport solutions, that is, the movement of materials and products within companies, through automated
guided vehicles, called AGVs (Automated Guided Vehicles). This engineering company has the widest range of the market and is an expert in
processes and industrial connectivity.
With its extensive experience in the industrial sector, in the movement of goods and its desire to evolve, ASTI offers Telefónica the possibility of
working with a large number of industrial clients that require their AGVs to work within a secure, reliable communication network, with a very low
latency and with great throughput, like the private networks of Telefónica.
Moving material independently and safely with greater speed and remotely controlled.
Market Footprint: Telefónica’s footprint.
ERICSSON
Ericsson is a leading provider of information and communication technologies (ICT), whose networks account for around 40% of the world’s
voice and data traffic.
Through 5G, the Internet of Things (IoT) and virtualization in the cloud (Cloud), Ericsson facilitates digital transformation for the next generation
of mobile services.
In its more than 140 years of history, Ericsson has contributed to transforming ICT with its innovations and its more than 45,000 patents, leading
through different generations of mobile technologies, including 5G, with 40 agreements signed with operators around the world.
Ericsson is a partner that has more than enough capacity to support, through its Packet Core and the services applied to it, the private networks
of Telefónica that will cover the emerging Industry 4.0 via which many devices with ultra-latency needs will be connected. Low, high bandwidth
and reliable communication.
Through this collaboration, it is possible to build a private communications network of high service quality in the industrial sector.
Market Footprint: Telefónica’s footprint.
HARDWARE ECOSYSTEM
The hardware-manufacturing-chain presents a specific set of processes and functions, so that the device manufacturers will buy the chipsets
manufacturers and the module manufacturers. Consequently, to obtain a great coverage of the hardware manufacturing industry, it is fundamental to
have conversations, not only with the subset of players that belong to each of these areas, but also with those from other areas that are also necessary.
Value proposition: The manufacturers of chipsets (Qualcomm, Mediatek, Intel, Altair, Sequans, Huawei) design and manufacture sets of chipsets that
execute communication protocols in all cellular devices, whether in 2G, 3G, 4G, LTE-M or NB -IoT. Chipset sets can include hardware for additional capabilities
such as GPS / Glonass, iUICC or other communication protocols. Many of them provide processing capabilities for the implementation of the device.
Module manufacturers (Telit, Sierra-Wireless, Simcom, Ublox, Quectel, Gemalto) simplify the use of chipsets and integrate them into modules. The
modules are simple and robust components that integrate a chipset and all the electronics required around them. The modules define compatible radio
bands and protocols and are specialized in specific markets. The manufacturers of modules reach the designers and manufacturers of final devices,
providing the capillarity required by their markets.
Contract manufacturers, such as Foxconn, WNC or Flex, play a central role in device manufacturing. They receive orders from customers, acquire electronic
components, assemble electronic boards and final devices, execute all tests, package devices and deliver them to distribution channels.
Finally, the main manufacturers have the device designs, distribution and support and are extremely specialized in vertical markets and in the regions.
ContractmanufacturerssuchasFoxconn,WNCorFlexplayacentralroleindevicemanufacturing.Theyreceiveordersfromcustomers,procuretheelectronic
components, assemble the electronic boards and final devices, execute all tests, package the devices and deliver them to the distribution channels.
Finally, the main manufacturers own the devices designs, distribution and support. They are extremely specialized by vertical markets and also regions.
Market Footprint: Global.
CLOUDREADY PARTNERS
AMAZON
AWS provides a broad set of infrastructure services, such as computing power, storage, networking, databases, analytics, IoT capabilities, that are
delivered as a utility: on-demand, available in seconds, with pay-as-you-go pricing. This allows enterprises, start-ups and customers in the public sector
to access the building blocks they need to respond quickly to changing business requirements.
Value proposition: AWS capabilities are a key enabler in the IoT ecosystem, so they are key to Telefónica IoT success. Firstly, because our
customers are willing to develop their new IoT solutions using AWS so they can converge IoT data with their existent IT systems being migrated
also to the cloud. AWS is also an enabler for Telefónica to develop IoT E2E solutions including apps, services, security & analytics, all of them
boosted by AWS on-going investment in innovation.
Market Footprint: AWS provides cloud services to hundred of thousands
of businesses in 190 countries around the world.

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MICROSOFT
Microsoft is a leading company in the “mobile-first, cloud-first” sector through provision of cutting-edge platform solutions. Microsoft Azure is an
open, flexible, enterprise-grade cloud computing platforml.
Value proposition: Azure capabilities are a key enabler in the IoT ecosystem, so they are key to Telefónica’s IoT success. Firstly, because our
customers are willing to develop their new IoT solutions using Azure so they can converge IoT data with their existing IT systems also being
migrated to the cloud. Azure is also an enabler for Telefónica to develop IoT E2E solutions including apps, services, security & analytics, all of
them boost by Microsoft constant investment in innovation.
Market Footprint:Azure global infrastructure is available in more than 140 countries thanks to its 50 Azure
regions. Azure main public customers are listed in https://azure.microsoft.com/en-in/case-studies/
GOOGLE
Google’s mission is to organize the world’s information and make it universally accessible and useful. Cloud IoT Core is a fully managed service
which allows you to easily and securely connect, manage, and ingest data from millions of globally dispersed devices. Cloud IoT Core, in
combination with other services on Google Cloud IoT platform, provides a complete solution for collecting, processing, analyzing, and visualizing
IoT data in real time to support improved operational efficiency.
Value proposition: Google Cloud Platform capabilities are a key enabler in the IoT ecosystem, so they are key to Telefónica IoT success. Firstly,
because our customers are willing to develop their new IoT solutions using Cloud IoT Core so they can converge IoT data with their existent IT
systems being migrated also to the cloud. Google Cloud is also an enabler for Telefónica to develop IoT E2E solutions including apps, services,
security & analytics, all of them boost by Google constant investment in innovation.
Market Footprint: Google Cloud has customers from all over the world, in a wide range of industries, including healthcare, media, gaming, retail,
and more: https://cloud.google.com/customers/
Google Cloud Platform is regarded as the third biggest cloud provider in terms of revenue behind
Amazon Web Services in the first place and Microsoft Azure in second.
IBM
IBM Cloud is a suite of cloud computing services from IBM that offers both platforms (PaaS) and infrastructure as services (IaaS). With IBM Cloud
IaaS, organizations can deploy and access virtualized IT resources -- such as compute power, storage and networking -- over the internet. For
computing, organizations can choose between bare-metal or virtual servers.
Value proposition: IBM capabilities are a key enabler in the IoT ecosystem, so they are key to Telefónica IoT success. Firstly, because our
customers are willing to develop their new IoT solutions using IBM Cloud so they can converge IoT data with their existent IT systems being
migrated also to the cloud. IBM is also an enabler for Telefónica in developing IoT E2E solutions including apps, services, security & analytics, all of
them boost by IBM constant investment in innovation.
Market Footprint: IBM Cloud offers nearly 60 data centers around the world to help meet the needs of global businesses.
IBM has customers from startups to enterprises and from all industries: https://www.ibm.com/cloud-computing/bluemix/case-studies
SECURITY PARTNERS
LOGTRUST
Logtrust delivers real-time business value from streaming and historical data to help Fortune 1000 enterprises drive sustained performance
and growth. The Logtrust Data Operations Platform collects, enhances and analyzes machine, business and operational data from across the
enterprise. Logtrust provides real-time analytics and insight for IT operations, security analytics, business analytics, customer insight and log
management for the world’s leading organizations.
Because every second counts and time-to-insight matters, our technology enables companies to gain insight into data-in-motion in real-time,
while interacting with and finding patterns in data-at-rest using Ultra-Fast-Low-Latency queries. With processing speeds exceeding 150,000
events per second/per core and 1 billion events per day/per core, Logtrust’s fast data analytics ingest, aggregate, enrich, correlate, and perform
temporal analysis -- delivering live data exploration and advanced visualization on an Always Hot, Always-On architecture.
Value proposition: In IoT environments, where information comes from a large volume of very heterogeneous devices that generate a lot of
information, solutions that respond to this challenge are required. Logtrust associated with ElevenPaths allows to receive, store, process and
analyze IoT data in a profitable and rapid manner, performing the analysis with operations in real time and facilitating the visualization of the
information in graphic models that help understanding of it.
Market Footprint: Spain, USA, India (+ Telefónica footprint).

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PALO ALTO NETWORKS
Palo Alto Networks (NASDAQ: PANW) is the next-generation security company, leading a new era in cybersecurity by safely enabling
applications and preventing cyber breaches for tens of thousands of service providers and organizations worldwide.
Palo Alto Networks and ElevenPaths, Telefónica Cyber Security unit, have formed a partnership to deliver, manage, and integrate its next-
generation security platform combined with Telefónica’s managed security services and ElevenPaths in-house development innovative and
disruptive security solutions.
ElevenPaths is a Platinum Partner and a Managed Security Service Provider (MSSP) Partner of Palo Alto Networks’ NextWave Partner Program.
Value proposition: Palo Alto Networks Next-Generation Security Platform provides advanced network-based security mechanisms that protect
service provider networks, IoT systems, and interconnected networks and infrastructure. The platform identifies infected devices, prevents
security attacks targeting IoT systems (controllers and devices), and establishes the basis for adding significant value to the services offered to
consumers. With this capability, service providers can expand their market share in the IoT market while providing in-depth protection for their
own infrastructure and interconnected networks.
Next-generation firewalls work in the application layer, so they can discover applications, analyze traffic and detect attacks at application level.
Furthermore, Palo Alto offers an IoT honeypot that helps in defending against specific threats to IoT.
Market Footprint: USA, EMEA, Japan, Australia, Europe, Turkey (+ Telefónica footprint).

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