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European Industry 
Analyst Day_ 
30 September 2014 | London 
Take a closer look_
Breakout Session_ 
Delivering Telefonica m2m Experience_ 
Surya Mendonça
Take a closer look_ 
Horizontal & E2E solutions 
Consistent strategy 
Global & Local 
In-house & Partner capabilities 
Specialized Direct Sales & 
Global Partners Program
Utilities & 
Sustainability 
Transport 
Consumer 
Electronics 
Industry 
Smart Cities 
≈30 E2E solutions available in 15 countries_
23.5 million households 
The world’s largest M2M contract win to date 
Extending Telefonica’s reach and influence to a new audience across the globe 
42.3 million smart meters* 
Acting as a Communications Service Provider on the UK 
Government Smart Metering Implementation Program_ 
SMIP is in the 
design, build and 
test phase and 
raises the profile of 
adopting smart 
metering solutions 
in other countries 
(*) Gas & Electricity 
Smart Meters 
19.1 million
 Dev + Connectivity + App + Service 
 Delivering E2E service in 12 countries 
 Evolving to segmented value propositions 
 Widening our partner ecosystem 
Accelerating our Fleet Management business_
 Connected Maps 
 Internet Radio 
 Remote vehicle 
monitoring 
 Remote diagnosis 
 B-Call 
 24h Road Assistant 
Providing m2m connectivity for Tesla 
electric vehicle across major EU markets 
New wave of services: 
 Infotainment 
 4G 
Evolving to E2E solutions: 
 Aftermarket 
 Key partners 
Very active role in the automotive industry_
Sub title 
 Smart city platform 
 Integrated view of all 
public services 
 Big data capabilities 
 Open source innovation 
ecosystem 
 Improve citizens quality 
of life: 
• Innovative services 
• Higher quality 
 Reduce administration 
costs through more 
efficient systems 
Service 
Provided 
Benefits 
Valencia 
3rd most populated city in Spain 792k pop. (2013) 
Smart Cities key partner to transform public services_
Device management 
Data collection 
Managed 
connectivity 
platforms 
Providing 
our clients 
with 
Strong cross industry horizontal portfolio_
Take a closer look_ 
23 countries within EU & Latam 
 Global Service 
 Local Pricing 
 Regulation compliance 
Leading the m2m world alliance_
Modular 
hardware 
API for 
developers 
Easy 
interface 
Open 
Modules 
Enhanced 
time to 
market 
Thinking 
Things + 
Arduino 
Embedded 
TEF comms 
Global 
connectivity 
Encouraging innovation with Thinking Things_
European Industry Analyst Day. 30 September 2014, London

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European Industry Analyst Day. 30 September 2014, London

  • 1. European Industry Analyst Day_ 30 September 2014 | London Take a closer look_
  • 2. Breakout Session_ Delivering Telefonica m2m Experience_ Surya Mendonça
  • 3. Take a closer look_ Horizontal & E2E solutions Consistent strategy Global & Local In-house & Partner capabilities Specialized Direct Sales & Global Partners Program
  • 4. Utilities & Sustainability Transport Consumer Electronics Industry Smart Cities ≈30 E2E solutions available in 15 countries_
  • 5. 23.5 million households The world’s largest M2M contract win to date Extending Telefonica’s reach and influence to a new audience across the globe 42.3 million smart meters* Acting as a Communications Service Provider on the UK Government Smart Metering Implementation Program_ SMIP is in the design, build and test phase and raises the profile of adopting smart metering solutions in other countries (*) Gas & Electricity Smart Meters 19.1 million
  • 6.  Dev + Connectivity + App + Service  Delivering E2E service in 12 countries  Evolving to segmented value propositions  Widening our partner ecosystem Accelerating our Fleet Management business_
  • 7.  Connected Maps  Internet Radio  Remote vehicle monitoring  Remote diagnosis  B-Call  24h Road Assistant Providing m2m connectivity for Tesla electric vehicle across major EU markets New wave of services:  Infotainment  4G Evolving to E2E solutions:  Aftermarket  Key partners Very active role in the automotive industry_
  • 8. Sub title  Smart city platform  Integrated view of all public services  Big data capabilities  Open source innovation ecosystem  Improve citizens quality of life: • Innovative services • Higher quality  Reduce administration costs through more efficient systems Service Provided Benefits Valencia 3rd most populated city in Spain 792k pop. (2013) Smart Cities key partner to transform public services_
  • 9. Device management Data collection Managed connectivity platforms Providing our clients with Strong cross industry horizontal portfolio_
  • 10. Take a closer look_ 23 countries within EU & Latam  Global Service  Local Pricing  Regulation compliance Leading the m2m world alliance_
  • 11. Modular hardware API for developers Easy interface Open Modules Enhanced time to market Thinking Things + Arduino Embedded TEF comms Global connectivity Encouraging innovation with Thinking Things_