In this class, Lynn Hazan engaged students who were participating in a certificate program on leadership, to use their abilities as storytellers to engage with their audiences. Storytelling is one of the most popular modes of communication. It is real, authentic, and a relationship builder. Learn about different categories of storytelling and how you can enhance your own abilities to be an effective storyteller.
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Storytelling as a leadership tool 12-8-15--northwestern-spertus
1. Copyright 2015 by Lynn Hazan & Associates • lhazan.com
Storytelling as a
Leadership Skill
Leadership & Communication Class
Northwestern & Spertus
Lynn Hazan & Associates
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Shema in sign language
Shema Yirael Adonay
Eloheyna Adonay Elchad
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Why Shema in sign?
Many ways to tell a story
Verbal/nonverbal
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Shema - Central Prayer of
Jewish People
Shema Yirael Adonay Eloheyna Adonay Elchad
AM-PM
Only 6 words
Easy to learn, easy to repeat
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“God made man
because he loves
stories.”
Elie Wiesel
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Parallel with Jewish People
One people, many voices
We are a storytelling people
Building community
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God
Torah
Jewish
People
Food
Kashrut
Culture &
Civilization
traditions / history /
artistic expressions
Language
Hebrew / Yiddish / Ladino
Land
Israel / Diaspora
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Torah
Torah Shebichtav (שבכתב ,תורה
"Torah that is written”)
Torah Shebe'al Peh ( שבעל תורה
,פה "Torah that is spoken”
– word of mouth, generation to
generation, embodied in the Talmud
(מּוד ְל ַּ)ת and Midrash ()מדרש .
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“Torat Chayeinu: Our Stories,
Our Journey”
Beth Emet The Free Synagogue’s theme for
5771
Member stories- tapes
http://www.bethemet.org
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The Hemmingway Challenge:
Write a story in 6 words
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“For Sale. Baby shoes.
Never worn.”
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What’s your Story as a
Leader/Mission of your org?
Write your story in only SIX words
LH story as:
– Recruiter : (Passionate recruiter loves placing
superb talent)
– Storyteller : (Inspired storyteller collects
global Jewish stories)
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Why storytelling?
Narrative- sticky in the brain
Appeal to emotions
If it’s memorable, it’s remembered
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Why Leadership Communications?
What are givens:
– Unprecedented change
– Complexity
– Fear
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We live in VUCA times…
V- Volatile
U- Uncertain
C- Complex
A- Ambiguous
Derived from military vocabulary in the 1990’s
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David Henderson on
storytelling:
1. Emotional
2. Logical
3. Analytical
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David Henderson on
storytelling:
Human dimension
Bonding
Shared experience
Risky because imperfect
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“Leadership is essentially a task of persuasion,
of winning people’s minds and hearts.”
Stephen Denning
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7 Story Types:
Who we are - Identity
Springboard - Spark action
Transmit values
Communicate who the firm is (Branding)
Foster collaboration
Tame the grapevine
Share knowledge
The Leader’s Guide to Storytelling: Mastering the Art and
Discipline of Business Narrative, Stephen Denning
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1. Who we are – Identity
Example: Lynn tells story
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1. Who we are - Identity
Your Story-Your Org
Build trust-get to know person,
background and history
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2. Springboard
Spark Action-springboard story-visualize
large-scale transformation, act to realize it
Example: Lynn – NACOEJ – Ethiopia
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3. Transmit Values
Feels familiar to audience, rings a bell.
Prompts discussion.
Example: Mitzvot
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Streetwise Video
https://vimeo.com/141262109
StreetWise 2015 Gala Film from Pon
Angara on Vimeo.
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7 Core Values – McLane Co.
Respect for Individual
Effective Communications
Pride
Creating Environment for Personal Growth
Open Door Policy
Teamwork
Commitment
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Most Important Core Values –
Zappos
“Deliver WOW through service”
Pursue growth & learning
Create fun & a little weirdness
Embrace & drive change
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What are your organization’s
core values?
1.
2.
3.
4.
5.
6.
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4. Communicate who the firm is -
Branding
“Our people transformed an idea into a legend.
That legend will continue to grow only so long
as it is nourished by our people’s indomitable
spirit, boundless energy, immense goodwill
and burning desire to excel.”
- Herb Kelleher
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Mission Statement
“We believe in the power of science,
exploration , and storytelling to change the
world.”
Science, exploration, storytelling
Change the world
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What is your Org’s Brand?
Can you state it?
Is it memorable?
Do your members/clients/funders relate?
Inspires action?
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Be a Leader
Adaptive capacity
Shared meaning or common vision
Distinctive and compelling voice
Do the right thing
Sense of integrity
From Geeks and Geezers: How Era, Values and Defining Moments Shape Leaders, by
Warren G. Bennis and Robert J. Thomas
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Could this be you?
Could this be your
organization?
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7. Share knowledge
Example: Walgreens - Former CEO sharing story
about employees and the prom
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“Management fads come and go, but
storytelling has been around forever. If
telling stories has lasted this long, there is
probably something to it.”
David Armstrong, CEO: Armstrong Industries
from Managing by Storying Around
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Storytelling at your non-profit
Brainstorm how storytelling can be used as
leadership tools for your organizations
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Techniques for In-Person
Storytelling
Tone of voice - avoid monotone-modulate
Facial Expressions, gestures, posture
Eye Contact
Don’t hide behind the podium
The uncrowded stage: you own the space
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The Music of Storytelling
Transitions
Pauses
Rhythm and tempo, repetition
Integrate with music
Appeal to the five senses
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Your Storytelling Practice
Practice makes perfect
Develop your own style
Rehearse in front of the mirror
Incubate- ideas, techniques gel
It’s okay to make mistakes
30 sec, 60 sec
Smile!
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The Aha Moment: How to
Source Material
Content is all around you
Interview your execs
It’s a process, step by step
Success breeds success
Top-down and bottom-up
Walk around management style
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We Remember…
50% of what we
see and hear
90% of what
we teach
20% of what
we hear
30% of what
we see
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Components of a Story
Think of the 5 W’s
Structure: beginning, middle, end
Issue: conflict, drama, problem
Character: staff, president, clients
Location: at work, synagogue, on the road
Time: day, night, holiday, season
Resolution: happy ending or not
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Themes
The Journey
Employee as Hero
Transformation
Overcoming Adversity
Collaboration
Pressing issues for your org
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It’s a Process over Time
Your mirror = reflection, says it all
Start in small doses
Experiment-Define broadly
Incubate - ideas, techniques gel
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Your Story is Your Friend
Authentic
Be in the Moment
Be a sounding board to each other
Get a Coach
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Your 3 Minute Pitch:
Raise $, Get Volunteers,
Advocacy
Close your eyes
Think of incident that impacted on you
W5- Who, What, When? Where? Why?
What feelings or emotions came up?
Resolution?
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Paired Share with your
Neighbor
Remember your 5 senses
Keep it simple
What kind of story do you want to tell?
Give your story a title
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Evaluate Your Story
Why did I tell the story?
Believable?
Relate to it?
Human element?
How did it feel to be the listener?
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Follow up webinar: For additional information
on Storytelling Techniques
http://www.slideshare.net/search/slideshow?searchfrom
=header&q=Enhancing+your+Storytelling+Techniques
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Resources
Dreams from My Father: A Story of Race and
Inheritance, Barack Obama
Have a Kind Week, Dan Jorndt
The Leader’s Guide to Storytelling: Mastering
the Art and Discipline of Business Narrative,
Stephen Denning
Managing by Storying Around: A New Method of
Leadership, David Armstrong
The Media Savvy Leader: Visibility, Influence and
Results in a Competitive World, David Henderson
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COMPLETE BIBLIOGRAPHY
Armstrong, David M. Managing by Storying Around: A New Method of Leadership. Armstrong International. Three Rivers, 1999.
Clark, Evelyn. Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Success. Insight Publishers, 2004.
Delong, David. "Lost Knowledge: Confronting the Threat of an Aging Workforce". Oxford University Press, USA, 2004.
Denning, Stephen. The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative. Jossey-Bass, 2005.
Denning, Stephen. The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. Butterworth Heinemann, Boston,
2001.
Denning, Stephen. Squirrel Inc.: A Tale About Leadership Through Storytelling. Jossey-Bass, 2004.
Fulford, Robert. The Triumph of Narrative: Storytelling in the Age of Mass Culture. Broadway, 2001.
Gabriel, Yannis. Storytelling in Organizations: Facts, Fictions, and Fantasies. Oxford: Oxford University Press, 2000.
Golden Fleece/StoryAtWork
See video here: http://www.youtube.com/watch?v=Bov0jWceZOk
Henderson, David:
Blog: www.davidhenderson.com
Book site: www.mediasavvyleader.com (e-book-free download)
The Media Savvy Leader: Visibility, Influence and Results in a Competitive World,Robert Reed Publishers, 2009.
Kahan, Seth. www.sethkahan.com
Lipman, Doug. Improving Your Storytelling: Beyond the Basics for All Who Tell Stories in Work or Play. August House Publishers, Inc.
Little Rock, 1999.
Lipman, Doug. The Storytelling Coach: How to Praise, and Bring out People’s Best.
August House Publishers, Inc. Little Rock, 1995.
Maxwell, Richard & Dickman, Robert: The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win more Business.
Collins, NY, 2007.
Mayer, Laurie (editor) Have a Kind Week: A Collection of Dan Jorndt's Monday Morning Jolts 1997-2002. Walgreens. Deerfield, IL.2003
56. Copyright 2015 by Lynn Hazan & Associates • lhazan.com
Margolis, Michael: Believe Me the Book. October 2009.
Mooney, Bill and David Holt. The Storyteller’s Guide: Storytellers Share Advice for the Classroom, Boardroom, Showroom, Podium,
Pulpit and Center Stage. Little Rock, August House, 1996.
Neuhauser, Peg. Corporate Legends and Lore: The Power of Storytelling as a Management Tool. McGraw-Hill, 1993.
Obama, Barack. Dreams from My Father: A Story of Race and Inheritance. Three Rivers Press, 2004.
Read MacDonald, Margaret. The Storyteller’s Start Up Book. August House, 1993.
Sawyer, Ruth. The Way of the Storyteller. Penguin, 1977.
Simmons, Annette. The Story Factor: The Secrets of Influence from the Art of Storytelling. Basic Books, 2006.
“StreetWise 2015 Gala Film.” Vimeo. Web. 7 Nov. 2015. <https://vimeo.com/141262109>
Winsor, John. Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business. Dearborn Trade, 2004.
Online Resources:
Exley, Jack: Stories and Numbers-A Closer Look at Camp Obama
http://www.huffingtonpost.com/zack-exley/stories-and-numbers-a-c_b_62278.html
GetStoried.com: Michael Margolis’ website on applied storytelling. Lots of resources and articles.
Hansen, Katharine: A Storied Career: Kathy Hansen’s Blog to explore traditional and post modern forms/uses of storytelling
http://astoriedcareer.com/StoriedCareers1stEdition.pdf ( free e-book).
“Make-A-Wish Is Telling New Stories with Audience Personas.” The See3 Blog RSS, 2015. http://blog.see3.com/how-make-a-wish-is-
telling-new-stories-with-audience-personas/.
Storybest: "social content network" based on coRank. It's a place where people submit, share, vote and promote stories about a
particular topic, project, community, etc.
http://storybest.corank.com
Storytelling-in-business.com: Doug Stevenson, Story Theater International.
Storytop.com: Online tool to create multi-media page stories, use drag and drop clip art, add text in dialog boxes, create storytelling
clubs. A favorite site for teachers.
WorkingStories mailing list
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Go forth and tell!
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Lynn Hazan
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