Weitere ähnliche Inhalte Ähnlich wie Kmg presentation brand yourself for career success (20) Kmg presentation brand yourself for career success1. How to Brand
Yourself for
Career
Success
Lynn Hazan
Lynn Hazan & Associates, Inc.
Executive Search Firm
for Marketing and
Communications
DePaul University lynn@lhazan.com
January 24, 2013 www.lhazan.com
312-863-5401
2. VUCA: The “New Normal”
Volatile
Uncertain
Complex
Ambiguous
Derived from military vocabulary in the
1990’s
© 2013 Lynn Hazan & Associates, Inc.
3. Barb
The VUCA Antidote Cheng, founder, pre
sident, and CEO of
Executive Core
Vision
Understanding
Clarity
Agility
Clarity works understanding can so
Listening andbecause people arehelp
Leaders must be ready for surprises. Have
With a clear vision, creative space opens up
confused that they grasp at anything and
leaders discover new ways of thinking that
practices which
for innovations. support agility.
helps them make sense out of chaos.
acting.
© 2013 Lynn Hazan & Associates, Inc.
4. War for Talent
Employers ARE Hiring!
Toptier candidates
being courted;
getting multiple
offers.
Intense competition
for talent
Speed is important
© 2013 Lynn Hazan & Associates, Inc.
5. Clients Seek 21st Century Skills
Creativity & Technology Literacy
Innovation Flexibility&
Critical Thinking & Adaptability
Problem Solving Initiative & Self
Communication & Direction
Collaboration Social & Cross
Productivity & Cultural Skills
Accountability Information Literacy
Leadership & Social Media
Responsibility Literacy
© 2013 Lynn Hazan & Associates, Inc.
6. Where are the jobs?
Financial
Construction Activities Others
7% 6% 11%
Retail and
wholesale Professional &
trade Business
9% Services
26%
Leisure and
hospitality
17%
Education
and health
services
24% © 2013 Lynn Hazan & Associates, Inc.
7. Top Jobs of 2013-CareerBuilder
•Information security analysts/web
developers/computer network architects
•Software developers
•Personal financial advisors/accountants/financial
analysts
•Market research analysts/marketing specialists
•Mechanical engineers/industrial engineers
© 2013 Lynn Hazan & Associates, Inc.
8. Top Jobs @LH&A:
•Multiple jobs- Multiple Clients- B2B & B2C
Tech co in Golf industry-Partnership Mk, Mk
Analyst, Marcom-PR, Graphic Designer
B2B Co- Mk Mger, Sr Mk Mger, Marcom Dir
Marcom-PR- Consumer-golf
Consumer Durables- VP/Dir of Mk, VP-Mk &
Comm
•Training co-Content Producer, Sls, Mk Coord.
•Medical Assn- Member Outreach Rep Lynn Hazan & Associates, Inc.
© 2013
9. Set up SMART Goals-Like a
Marketing Campaign
S-Specific
M-Measurable
A-Attainable
R-Realistic
T-Timely
© 2013 Lynn Hazan & Associates, Inc.
10. Must have skills for candidates
Marketing Managing
Writing clients, supervisory
Analytic/Quantitative skills
Social Media & digital
skills Foreign Language
Collaborative work skills
styles
Industry specific Do more than less!
experience
Strategy and tactics
Biz Dev
© 2013 Lynn Hazan & Associates, Inc.
11. Re-Define Yourself in a Changing
World
Who are you?
What do you want to
do?
Reinvent yourself, your
skills
Strengths & core
competencies
© 2013 Lynn Hazan & Associates, Inc.
15. Be a subject matter expert
Know your subject matter and best
practices
Have experiences to relate
Speaking
engagements to share your
knowledge
© 2013 Lynn Hazan & Associates, Inc.
16. 21st century expert is online!
Blogs and video Webinars
blogs Online
eBook presentations
e-zine articles Social media
© 2013 Lynn Hazan & Associates, Inc.
17. Marketing Yourself
Always market yourself
Innovation– What new
services can you offer?
Nonprofit/Pro-Bono projects
Join
professional
associations
Be an active member!
Position yourself as a leader!
© 2013 Lynn Hazan & Associates, Inc.
18. What are your spheres of
influence?
Community
Organizations
Professional Places of
Associations Worship
Schools /
Universities You Social Clubs
Online Groups ???
Arts/Culture
© 2013 Lynn Hazan & Associates, Inc.
20. For Sale. Baby shoes.
Never worn.
© 2013 Lynn Hazan & Associates, Inc.
21. What’s your story in 6
words?
Lynn’s Story:
Passionate Recruiter loves placing superb
talent
© 2013 Lynn Hazan & Associates, Inc.
22. What is your unique
positioning statement?
What makes your talent special?
© 2013 Lynn Hazan & Associates, Inc.
23. Unique Positioning Statement
Why employer or client should hire you
Summary statement for resume
Lead off for a successful interview
© 2013 Lynn Hazan & Associates, Inc.
24. How to Create Your UPS
What makes you unique?
What makes you special?
What’s your story?
?
?
© 2013 Lynn Hazan & Associates, Inc.
25. Elevator Speech
30-60 second speech
Reasons why employer should hire you
What can you bring to the employer?
Make it interesting!
Practice! Practice! Practice!
© 2013 Lynn Hazan & Associates, Inc.
26. Try it out: Paired Share
Why you should hire me?
Make it interesting!
Time: 1 minute each
© 2013 Lynn Hazan & Associates, Inc.
27. How to get yourself on the
“A-List”
?
© 2013 Lynn Hazan & Associates, Inc.
29. Building your credibility
BE VISIBLE!
Where are other experts?
Real-world organizations
Personal websites or blogs
Online social networking sites
Have you Googled yourself lately?
Is your profile/blog/content accessible?
Were you mentioned in articles or on sites?
Manage your online reputation!
© 2013 Lynn Hazan & Associates, Inc.
30. Building your credibility
Post / share new content
Case studies
Relevant news articles
Recycle content from different formats
Participate in discussions
Start discussions by asking questions
Offer feedback, opinions, or experiences
© 2013 Lynn Hazan & Associates, Inc.
31. Building your credibility
Think about the platform
Multi-media –
pictures, video, podcasts, webinars, slide
presentations
Is video better than audio?
Should I write a blog post or a tweet?
Be accessible
Promote organizations or events on your profile
Review a conference on your blog
Share your blog posts with your © 2013 Lynn Hazan & Associates, Inc.
followers
32. Create content to get noticed!
After posting
presentation, LH&A
featured on
SlideShare’s Career
front page
Lynn is also a Platinum
Author at
EzineArticles.com
© 2013 Lynn Hazan & Associates, Inc.
33. Online tool to check your brand
www.brand-yourself.com
Free-to-try
See how your
personal brand
rates online
© 2013 Lynn Hazan & Associates, Inc.
34. Don’t forget about etiquette
Be kind!
Make positive contributions to discussions or
conversations
Watch for tone of voice (punctuation)
DON’T USE ALL CAPS!
Grammar still matters
Revise and review before posting
© 2013 Lynn Hazan & Associates, Inc.
35. Trend Blog/Resources
Trendwatching.com
Futurist: David Houle’s blog for hot tips:
Evolutionshift.com
Marketingcharts.com
McKinsey Global Institute Publications
© 2013 Lynn Hazan & Associates, Inc.
36. A Wise Man Once Said…
"It had long since come
to my attention that
people of
accomplishment rarely
sat back and let things
happen to them. They
went out and happened
to things.”
Leonardo Da Vinci
© 2013 Lynn Hazan & Associates, Inc.
37. Sign up for Lynn’s E-jobs
A free, confidential listserv from LH&A
Clearly print your name and email address
on the sign up sheet!
Email Lynn at: Lynn@lhazan.com
© 2013 Lynn Hazan & Associates, Inc.
38. 55 E. Washington St.
Lynn Hazan
Suite 715
Chicago, IL 60602
Lynn Hazan &
312-863-5401
Associates, Inc. lynn@lhazan.com
www.lhazan.com
@lynnhazan
© 2013 Lynn Hazan & Associates, Inc.
Hinweis der Redaktion Living in VUCA timesDerived from military vocabulary in the 1990’s Hiring managers need to adjust their behavior and timing