Creating Demand for Your Talent: How to Position Yourself as a Subject Matter Expert

Creating Demand for your Talent
How to Position Yourself as a Subject Matter Expert

August 4, 2010

Lynn Hazan
President, Lynn Hazan & Associates, Inc.
Executive Search Firm for Recruitment in Marketing and Communications
Lynn@lhazan.com
www.lhazan.com
312-863-5401

We can survive the downturn –
Top 20 (of 50) Recession-proof Industries
ResumeBear.com, December 12, 2008

1. Residential trade contractors 11. Consumer lending
12. Financial transaction
2. Turbine & Turbine generators
processing & clearing
3. Medicinal & Biological products 13. Portfolio management
4. Medical equipment 14. Investment advice
5. Pet & Supply stores 15. Direct health & medical
insurance
6. School bus transportation
16. Self storage centers
7. Passenger Transit 17. Tax prep services
8. Poultry processing 18. Process & logistics consulting
9. Motor vehicle towing services
19. Vet services
10. Water and sewage
20. Security guards & armored care
services

© 2010 Lynn Hazan & Associates, Inc.

Top 5 Growing Industries Hiring Today
Bureau of Labor Statistics – FNC iMag, October 16, 2009

• Education
– Unemployed/underemployed going back to school.
– Profession = Expanding – not limited to educators
• Consulting
– Companies seek guidance.
– More Consultants in the biz
• Sales
– Struggling – Need strong sales people.
– Positions – need a tough outer shell for most money & job security.


Where the Green Jobs Will Be
 5.3 mil jobs in ‘06 to grow  Infrastructure/Public
to 6.9 mil jobs by ‘20 in Works
environmental management
and protection
(Management Information Services Inc., 2006)

 22 sectors w/green-collar
opportunities
• Food Production
• Manufacturing
• Auto Repair


Tech Growth - 2010 & Beyond
 Biotechnology
 Disruptive technology
 Energy innovations
 Clean tech
 Mobile devices- e.g..
smart devices, video
3GS, apps
 Payoff from R&D


Growing Industries Hiring Today
Bureau of Labor Statistics-FNC Imag, Friday October 16, 2009

 Health Care
 Pop. 65+ increases to 46.4 mil. by 2016
vs. 35.6 mil. in 2007.
 U.S. spends 16% of GDP.
 To add 4 mil. jobs through 2016.

 Accounting
 Companies cut costs.
 Closer watch on funds.


Healthcare

Since 1990s :  U.S. spends more/capita
 Lost 1.1 million jobs in I than any other country
 Gained 1.7 million jobs in  Expectation $4 trillion by
Healthcare 2015 or 20% of GDP
 Focus on disease care, not
HC
 U.S. ranked last of 19
industrialized countries in
providing timely and
effective healthcare to its
citizens1
1
Measuring the Health of Nations: Updating an Earlier Analysis, London School of Hygiene and Tropical Medicine, 2008


B.R.I.C.
Jim O’Neill Mging Dir of Global Economic Research, Goldman Sachs

• What is B.R.I.C.?
• Rising Forces in the Economy
• http://www2.goldmansachs.com/ideas/brics/index.html


U.S. and Global Economy
International Monetary Fund - www.imf.org (Stats compiled before recession)

 2007 = U.S. made up 21% of global economic growth
 By 2011, anticipate the U.S. to decrease to 15%


Good News!
 2010 global growth: 4.5%. (IMF Forecast)
 Strong performances from China, India, Africa, and Latin America.
 Brazil’s projected 2010 growth rate: 7.2%.
 U.S. exports up 17% in the beginning of 2010.
 Asia: Immense markets grow from nothing.

Newsweek
On Our Own
Daniel Gross
July 19, 2010


Changing American Management
Structure


Boomers in the Workforce
• 60 is the new 40
• Anticipated brain drain
• Delay retirement
• Re-invent work after retirement
• Consulting/freelancing
• Healthcare = best field for workers 50+
• AARP-Best Employers past 50 list


Hiring Timeline: A Kiss Perspective
from LH&A

2001 2005 2006 2007 2008
• 9/11 • Hiring picks up • HOT • Started strong • Fussy Client
Syndrome
• 3-5 years • Exec level • Fickle
• Dotcom meltdown
• Candidates turned
• Marketing + • Q4
down jobs
Communications
• Freelance up 32%
• Recession
• Housing-related
• Not for Profit
• Industrial Products


Hiring Timeline: A Kiss
Perspective from LH&A

2008 2009 2010 2011
• Fussy Client •Recession deepens •2010 employees
fatigue from 2-3x •Expect near normal
Syndrome hiring
•Departments cut work load
• Candidates turned •Leadership gap
•Junior/less •Hiring picks up
down jobs
expensive talent in
• Recession demand •Lower salaries
(10-20% less)


Client Sweet Spots: Candidate
Profiles

3 years 5 years 7 years 8 years 10 years


Working With a Recruiter

Client Recruiter Candidate


Success Story
Journalist transitions to
Director of Corporate Communications.


Current or Recently Filled Jobs 2010
1. Sales Rep- Online Video Prodn Co.
2. VP- Ad agency-B2B,green, Bldg materials, Digital
3. Marketing Assis- HC prof assn.
4. Dir of Communications- Exec Recruiter-HC
5. Free Lance Designer-Tool co.
6. Acct. Director-PR- Ad agency-B2B
7. Virtual FL PR Writer-Tech PR agency
8. FL Color Consultant/Graphic Designer-Paint co


Recognize Trends & Have Them Work for You

Organics
Fringe
Global Warming
Whole Foods Al Gore

Environment
Workers’ Rights Green Peace
Nike Center/Mainstream

Fair Trade Humane Treatment
Starbucks of Animals
PETA


Changing U.S. Demographics
 US Census-2010
 Ethnic markets rise
 Hispanic American
 2.35 million American
Muslims
 Language Training -
Chinese, Arabic
 Women
 Aging Population
 Disabled community
surpasses Hispanic by 5%


Generational Differences
Meyer, Ann. “Closing the Gaps Between the Ages.” Chicago Tribune, 21 July 2008


Population by Generation
2005 U.S. Census


Web 2.0 Shift in Content

 Professional pubs  Blogs
 Newspapers  RSS Feeds
 Trade magazines  Youtube
 Business pubs  Google
 Reference books  Wikis
 Professional Associations  Online Communities eg.
Linkedin, Facebook


New Model for Employment

 New Business Models:
Temp, Temp-to-Perm,
Full-time, Combination
 Consortium or co-op
 Adapt and thrive
 Consultants
 Entrepreneurship


The New Normal: Me, Inc.

• Shift to temporary workforce

• 90% growth projected in Manager temp
hiring over next 10 yrs.

• Foreign Expats return home


Portable Talent


Have you Considered a
Micro-enterprise?
 Micro-enterprises  Chicago loan groups:
create 850,000 jobs/yr
nationally 1. Community Development
2. Duman Microenterprise Center
 Growth outpaces 3. ACCION Chicago
overall economy 4. Chicago Community Ventures
5. Industrial council of
Nearwest Chicago’s Small
 Companies turn to Business Development
nonprofits for loans & Center
business coaching to (Chicago Tribune, Business, November 2, 2010)
maximize bottom line.


Clients seek 21st Century Skills
• Creativity & Innovation • Technology Literacy
• Critical Thinking & Problem • Flexibility & Adaptability
Solving • Initiative & Self Direction
• Communication & • Social & Cross Cultural Skills
Collaboration • Information Literacy
• Productivity & Accountability • Social Media Literacy
• Leadership & Responsibility


Must Have Skills for LH&A
Candidates
• Writing • Biz dev
• Analytic/Quantitative • Managing Clients,
• Social Media & digital skills Supervisory Skills
• Collaborative work styles • Foreign Language Skills
• Industry specific experience • Do more with less!


What Candidates are Seeking in
Employers
 Stability
 Engagement
 Learn
 Tech
 Community
 Feel appreciated
 Let them teach
 Opportunity to use social media


Re-Define Yourself in a Changing
World

• Who are you?
• What do you want to do?
• Strengths & core competencies
• Reinvent yourself, your skills


What is your UPS?


Thinking Outside the Box
“It’s using unconventional ways to
gain conventional goals.”
-- Jay Conrad Levinson, credited as
the father of guerrilla marketing


Subject Matter Expert
• e-zine • Webinars
• SlideShare.net • eBook
• Power of the Podium • Have you Googled yourself today?
• Speaking engagements • Recycle content--different formats


Marketing Yourself
• Nonprofit/Pro Bono project
• Always market yourself
• Innovation--What new services can you offer?
• Position yourself as the leader
• Positive News


How to get yourself on the
“A-List”


Create Content
on
SlideShare


After posting presentation, LH&A featured on
SlideShare’s Career front page:

An

endorsement

from

SlideShare


Post a Slidecast


Trend Blogs/Resources
• Trendwatching.com
• Futurist: David Houle’s blog for hot tips:
• Evolutionshift.com
• Marketingcharts.com
• McKinsey Global Institute Publications
• Did you Know 2.0?
• (on YouTube)


A Wise Man Once Said…
"It had long since come to my
attention that people of
accomplishment rarely sat back
and let things happen to them.
They went out and happened to
things."

--Leonardo Da Vinci


Empowered Job-seeker
• Empower Job-seeker is a 1-to-1 consultation program with Lynn Hazan,
a 26-year veteran of the recruiting business.

• Lynn helps candidates reposition themselves for a changing job market
through:
– Resume development
– Interview coaching
– Networking
– Job search assistance
– Negotiating strategy
– LinkedIn access

For details, contact lynn@lhazan.com


Sign up for Lynn’s e-jobs
A free, confidential listserv from Lynn Hazan & Associates

Clearly print your name and email address on
the sign up sheet!

Email Lynn at: Lynn@lhazan.com


Find Lynn Hazan & Associates on:
Twitter: lynnhazan
LinkedIn: Lynn Hazan
Facebook: Lynn Hazan
SlideShare: Lynn Hazan
EzineArticles: Lynn Hazan

55 E. Washington St.
Suite 715
Chicago, IL 60602
312-863-5401
lynn@lhazan.com
www.lhazan.com


Creating Demand for Your Talent: How to Position Yourself as a Subject Matter Expert

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Creating Demand for Your Talent: How to Position Yourself as a Subject Matter Expert