1. CERTIFICATE
GRAPHIC DESIGN 2011
CEC Continuing Education Certificate
Rhode Island School of Design
BACHELOR OF SCIENCE
Accounting 1995
College of Business Administration
University of Rhode Island
WORKSTORY
LYNN FONTAINE
Graphic Designer
linkedin.com/in/lynnfontaine | behance.net/lfontaine
401.523.9069 | lynnfontaine5@gmail.com
EDUCATION
Organization, analysis, reasoning,
and problem solving were attained in
my accounting background. During
my employment involving branded
promotional products, I rediscovered
my creative passion to think visually
working with logo designs of corporate
brands. After receiving a Graphic
Design certificate at RISD, I enhanced
brand image through marketing
communications, building a strong
identity and differentiating the firm.
Having changed direction from graphs
to grids, I have the unique ability and
understanding from a business and
marketing perspective and ability to
strategize creative designs based on
my research and experience. My design
process is equally as analytical as
creative, as researched as inspired, and
as concise as expressive.
7 years graphic design | 15 years marketing | 20+ years customer/client service
MARKETING DIRECTOR Vision 3 Architects 2011 — current
* Design print/digital campaigns and corporate communications to build up brand
image and develop a strong identity.
* Enhance quality of presentation to differentiate between competitors
* Improve client’s perception of the firm and services
* Create confidence in the brand quality
* Persuade, educate and engage to win proposals, resulting in increased sales
* Improve efficiencies
* Collaborate and manage timeline with interdisciplinary teams including 4
Project Managers, 2 Associates, 4 Principals, and 1 Tech staff to successfully
execute campaigns and support the development initiatives of proposals, award
submissions, ads, and marketing.
* Improve bottom line leading the redesign and execution of new responsive website
www.vision3architects.com.
* Improve user experience: spend more time on site
* Increase mobile traffic and leads: increase sales and revenue
* Higher conversion rates: new customers
* Better SEO: higher ranks in Google
* Increase social sharing: exposure to new audience
* Better website loading times: lower bounce rates
* Coordinate professional photography for completed projects
* Complete in-house photography on smaller projects.
* Edit images as needed.
* Design 30th Anniversary logo, plan and execute promotions and celebrations.
* Implemented LinkedIn social media reaching over 600 followers.
GRAPHIC DESIGNER Freelancer 2012 — current
Design Firms, Small Businesses and Nonprofit Organizations
* Design brochures, posters, logos, and sponsor impact reports
* Attention grabbing, colors, images, graphics and placement, reflecting
mission and values, providing an instant connection and visual consistency
strengthening the message.
* Effective method of concise clarity of objectives and actions with proper
sequencing drives results by saving time, justifies investments, and sets the
stage for renewal conversations.
STAY–AT–HOME PARENT|STUDENT 2006-2011
PROJECT COORDINATOR Corporate Signatures 2000 — 2006
OFFICE MANAGER + BOOKKEEPER (2006 laid off; owner sold business)
• Executed product composition photo shoots, photo-editing, and file types used in
printed brochures, postcards, direct mail pieces, and on e-commerce website.
• Created designs enhancing the company’s professional image which elevated the
customers’ impression, converting them into buyers.
FINANCE | ACCOUNTS RECEIVABLE | SALES/CUSTOMER SERVICE 1990 — 1999
Roger Williams Medical Center, Business Office | Mentor Antiques, English imports
Print | Digital
Adobe Creative Cloud
Suite InDesignIllustrator
PhotoshopAcrobat
CSS HTML WordPress
Microsoft Office Word Excel PowerPoint
SKILLS
