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II SIMPOSIO INTERNACIONAL SOBRE MÉTODOS CUALITATIVOS EN
BIBLIOTECOLOGÍA Y ESTUDIOS DE LA INFORMACIÓN• 14 June 2019
A User-centered Perspective:
Integrating Qualitative Research Methods into the
Study of Information Behaviour
Lynn Silipigni Connaway, Ph.D.
Director of Library Trends and User Research, OCLC
connawal@oclc.org
@LynnConnaway
When put on the spot and asked to define “research,”
what would you say?
Image: https://www.flickr.com/photos/75279887@N05/6886478111 by luckey_sun / CC BY-SA 2.0Image: https://www.flickr.com/photos/unitedsoybean/10478827635 by United Soybean Board / CC BY 2.0
Data Collection
What about answering
question(s)?
MOST WIDELY USED RESEARCH
METHODS IN LIS
“The LIS field is maturing in
terms of research method
selection and application in
that a greater number and
wider variety of research
methods are used in all the
research publications this
study examines…Scholars are
no longer limited to the
research methods
traditionally applied in LIS
explorations…" (Chu, 2015, 40)
Image: https://www.flickr.com/photos/garrettziegler/40357883843/ by Garrett Ziegler /CC BY-NC-ND 2.0
Survey research is one of
the most popular methods
used in the LIS literature.
(Case & Given, 2016)
Image: https://www.flickr.com/photos/courtneymcgough/3267225383 by Courtney McGough / CC BY-NC-ND 2.0
Methodology 1950 1960 1965 1970 1975 Total* %*
Theoretical-analytical 11 17 11 36 52 127 14
Information system design 7 16 21 57 49 150 17
Surveys on the public 3 2 9 20 19 53 3
Survey or experiment on libraries,
etc.
22 15 45 89 113 284 32
Bibliometric and similar studies 0 1 7 14 16 38 4
Content analysis 0 1 2 1 3 7 1
Secondary analysis 6 15 15 13 27 76 8
Historical methodologies 21 26 25 49 42 163 18
Descriptive bibliography 7 4 6 4 9 30 3
Comparative studies 0 2 6 4 7 19 2
Other and multiple 3 1 7 9 10 30 3
All papers* 76 96 139 274 315 900 100
Research Papers by Methodology &
(Powell, 1999)
Research Papers by Methodology & Year
Research Methods: JDoc 2001-2010
• N=367
• Theoretical approach, 38%
• Content analysis, 14%
• Questionnaire, 13.8%
• Experiment, 13.4%
• Interview, 13.4%
(Chu, 2015)
Image: https://www.flickr.com/photos/jaypeg/3658793747 by Jaypeg / CC BY-NC 2.0
Research Methods:
JASIS&T 2001-2010
• N=554
• Experiment, 31%
• Bibliometrics, 23%
• Questionnaire, 14%
• Content analysis, 13%
• Theoretical approach, 12%
(Chu, 2015)
Image: https://www.flickr.com/photos/judy-van-der-velden/5588900332 by Judy van der Velden / CC BY-NC-ND 2.0
Research Methods:
LISR 2001-2010
• N=241
• Content analysis, 30%
• Questionnaire, 28%
• Interview, 20%
• Theoretical approach, 15%
• Experiment, 9%
(Chu, 2015)
Image: https://www.flickr.com/photos/stevendepolo/6752594589 by Steven Depolo / CC BY 2.0
Research Methods: JAL 2004-2013JAL
2004-2013Method Percentage (n=346)
Questionnaire 47.6
Test or Quiz 2.6
Diary 0.6
Content Analysis 27.2
Semi-structured Interviews 14.0
Analysis of existing statistics 6.6
Citation Analysis 6.3
Focus Group Interview 5.7
Observation 4.3
Log Analysis 3.4
Task Analysis 2.9
(Luo & McKinney, 2015)
Method Percentage (n=2460)
Bibliometrics 16.6
Other Methods 12.8
Theoretical Approach 10.3
Questionnaire 10.3
Content Analysis 8.0
Mixed Methodology 6.6
Webometrics 5.4
Big data, TDM 4.9
Interview 3.7
Experiment 2.6
Not mentioned 14.5
Research Methods by Popularity, 2010-2015
(Jasiewicz, J., 2018)
Methods Mentioned Less than 1%
• Historical method (1.0%)
• Observation (0.8%)
• Ethnography/field study (0.8%)
• Focus groups (0.6%)
• Transaction log analysis (0.3%)
• Delphi study (0.3%)
• Research diary/Journal (0.2%)
• Think aloud protocol (0.1%)
(Jasiewicz, J., 2018)n=2460
Image: https://www.flickr.com/photos/howzey/7386743932 by Paul / CC BY-NC-ND 2.0
The data collection
methods you choose
depend on your
questions
Image: https://www.flickr.com/photos/fragmented/3612117941 by maura / CC BY-NC-ND 2.0
User-centered research
identifies how and why
individuals make sense
of their environments
(Dervin, 1992)
(Dervin, Connaway, & Prabha, 2003-2005)
Image: https://www.flickr.com/photos/3mb-o/46363355371/ by 3mb.o / CC BY-NC 2.0
Sense-Making
Image: https://www.flickr.com/photos/hdaparis/11288970914 by Hugh Dutton Associes / CC BY-NC-ND 2.0
• Interviews, 51
• Surveys, 34
• Content Analysis, 28
(Greifeneder, 2014)
Information Behaviour Research Methods:
JASIST, Information Research 2012-2013
JDOC, iConference Proceedings 2013-2014
Image: https://www.flickr.com/photos/ikhlasulamal/4538617347 by Ikhlasul Amal / CC BY-NC 2.0
Information Behaviour Research Methods:
JASIST, Information Research 2012-2013
JDOC, iConference Proceedings 2013-2014
• Methods used less than five times:
• Delphi studies (Poirier &
Robinson, 2014)
• Eye-tracking (e.g. Balatsoukas &
Ruthven, 2012; Wildemuth, 2009)
• Log file analysis (Jiang, 2014)
• Participatory designs
(Greifeneder, 2014)
• Mixed Methods, 45%
• More than two methods, 7%
• Qualitative-Qualitative, 69%
• Quantitative-Qualitative, 31%
• Quantitative-Quantitative, 0%
(Greifeneder, 2014)
Image: https://www.flickr.com/photos/viatorci/3176779507 by David Torcivia / CC BY 2.0
Information Behaviour Research Methods:
JASIST, Information Research 2012-2013
JDOC, iConference Proceedings 2013-2014
Qualitative and mixed-method studies are not
as prevalent in information behavior studies
but demonstrate a greater variety of research
strategies and data collection techniques.
(Matusiak, 2017; McKechnie et al., 2002)
Image: https://www.flickr.com/photos/stewdean/3801630111 by Stew Dean / CC BY-NC 2.0
Why qualitative research?
• Gathers rich, descriptive data
• Answers “How?” and “Why?”
• Supports decision-making
• Can help motivate and increase buy-in
• Helps build relationships
(Connaway & Radford, 2017)
Image: https://www.flickr.com/photos/84149403@N08/7698154972 by Natasha Hanova / CC BY-NC 2.0
Qualitative research:
• Tends to use multiple methods
• Is open to developing new approaches
(Connaway & Radford, 2017)
Image: https://www.flickr.com/photos/freezr/5962512620 by Nekenasoa / CC BY 2.0
Mixed Methods Research
• Any combination of research
methods
• Qualitative
• Quantitative
• Participatory
• Action
• Design
• Equal attention to all stages
of research process
• Findings should be iterative
& informative
Image: https://www.flickr.com/photos/surfzone/4754242079 by Ruben /CC BY 2.0
INTERVIEWS
Types of Interviews
• Structured
• Semi-structured
• Formats:
• Individual
• Face-to-face
• Telephone
• Skype
• Focus Group Interviews
Image: https://www.flickr.com/photos/ismaelvillafranco/7800101688/ by Ismael Villafranco/ CC BY 2.0
Semi-structured Interviews
• Incredibly detailed data
• Time consuming
• Establishing rapport
• Selecting research participants
• Transcribing observations &
conversations
Image: https://www.flickr.com/photos/mentalwanderings/20173541138// by W&J /CC BY-SA 2.0
Connaway, L. S., Kitzie, V., Hood, E. M. &
Harvey, W. (2017). The many faces of digital
visitors & residents: Facets of online
engagement. With contributions from A.
Benedetti, A. Canals, L. Gregori, E. O.
Espinet, D. Lozano, M. Man, J. C. Morales,
S. G. Ricetto, R. Melgrati, E. M. Méndez
Rodríguez, A. Sada, P. Sidorko, P. Sirito, V.
Steel, T. van der Werf, and E. Woo. Dublin,
OH: OCLC Research. doi:10.25333/C3V63F
https://www.oclc.org/content/dam/research/
publications/2017/oclcresearch-many-faces-
digital-vandr-a4.pdf.
Visitor Mode
• Functional use of
technology
• Formal need
• Invisible online presence
• Internet is a toolbox
Resident Mode
• Visible and persistent
online presence
• Collaborative activity online
• Contribute online
• Internet is a place
(White and Connaway 2011-2014)
Image: https://www.flickr.com/photos/28481088@N00/11186264874 by tanakawho / CC BY 2.0
V&R Semi-Structured Interview Questions
2. Think of the ways you have used technology
and the web for your studies. Describe a
typical week.
3. Think about the next stage of your education.
Tell me what you think this will be like.
Image: https://www.flickr.com/photos/richardleonard/386901216 by Richard Leonard / CC BY 2.0
“Wikipedia… it’s perfect, because it gives you the
words, the things, the technical words that you need
to look, keywords, so Wikipedia is always, always the
first step.”
(UOCG1, Male, Age 35-44, Professions and Applied Sciences)
Image: https://www.flickr.com/photos/ulianne/18048364701 by Julianne / CC BY-NC-ND 2.0
“It’s like a taboo I guess with all
teachers, they just all say – you
know, when they explain the
paper they always say, ‘Don’t use
Wikipedia.’”
(Digital Visitors and Residents, USU7, Female, Age 19, Political Science)
The Learning Black Market
Image: https://www.flickr.com/photos/alschim/16160481959 by Alexander Schimmeck / CC BY-NC-ND 2.0
“At first I started looking
online, and it was a little
bit overwhelming…I ended
up reaching into my
mom’s cupboard and
using a recipe that I found
in one of her old
cookbooks. The recipe
was just what I was
looking for...”
(Digital Visitors and Residents, USS3,
Emerging, Female, Age 17, High
School Student)
“Convenient” Isn’t Always Simple
Image: http://www.flickr.com/photos/95792332@N00/3226023555 by Jacob Davies / CC BY-SA 2.0
“You spend many hours
with Saint Google. We
entrust ourselves to
Saint Google and that
solves it for us.”
(Digital Visitors & Residents, UOCFI6, Male, Age
53, Arts & Humanities)
Image: https://www.flickr.com/photos/carlbcampbell/12892497843/ by Carl Campbell / CC by-SA 2.0
Image: https://www.flickr.com/photos/jubilo/5079616577/ by ·júbilo·haku·/ CC BY-NC-ND 2.0
ACRL Value of Academic Libraries:
Action-oriented Research Agenda
Association of College and Research Libraries. (2017). Academic Library
Impact: Improving Practice and Essential Areas to Research, researched
by Lynn Silipigni Connaway, William Harvey, Vanessa Kitzie, and
Stephanie Mikitish.
Project page: http://www.oclc.org/research/themes/user-studies/acrl-agenda.html
6. What challenges do you see in the way the library staff
communicates with the academic community, including
students, faculty, and administration?
7. What do you think would facilitate communication between
the library staff and your academic community, including
students, faculty, and administration?
Provost Semi-Structured Interviews
Image: https://www.flickr.com/photos/harshilshah/39435834225/ by Harshil Shah / CC BY-ND 2.0
Communication
“[Librarians] have to be able to sell to the deans that this is something
valuable that the deans want to be a part of, and the deans are going
to be impacted by their faculty feeling like that this is a worthy thing
because if we use money for one thing, we can’t use if for something
else. I think customer service…becomes really important in this kind
of environment.
(Provost Interviewee PP07, Research University, Secular, Public)
Image: https://www.flickr.com/photos/blok70/25280987269/ by VV Nincic / CC BY 2.0
Communication
“[Librarians] have to be able to sell to the deans that this is
something valuable that the deans want to be a part of, and the
deans are going to be impacted by their faculty feeling like that
this is a worthy thing because if we use money for one thing, we
can’t use if for something else. I think customer service…becomes
really important in this kind of environment.
(Provost Interviewee PP07, Research University, Secular, Public)
Focus Group Interviews
• Group interviews
• A lot of data in little time
• Small time commitment for
participants and researchers
• Possibility of “groupthink” or
self-censoring in the group
setting
(Asher & Miller, 2011, 15)
Image: https://www.flickr.com/photos/lifeofrobert/3894022267 by *Robert* / CC BY-SA 2.0
ACRL Research Agenda
Image: https://www.flickr.com/photos/lynnfriedman/8649862101 by Lynn Friedman / CC BY-NC-ND 2.0
6. If you had a magic wand, how would you better
communicate and make your administration, faculty,
and students more aware of the services the library
offers and their impact on student learning and
success?
7. What else would you like to share about:
a. How your library supports the mission of your
larger institution?
b. How you communicate this support to your
institution’s administration?
c. How you articulate value to your institution’s
administration?
Image: https://www.flickr.com/photos/mxmstryo/3507201141/ by mxmstryo / CC BY 2.0
“…the whole kind of conversation
around fake news is this really important
example of how important it is in our
daily life and civic health in order to
bring critical skills to bear on
understanding information and being
able to critically evaluate the source of
that.”
(Advisory Member LM03, Research
University, Secular, Private)
Seeking Synchronicity:
Evaluating Virtual Reference Services from User,
Prospective User, and Librarian Perspectives
Funded by IMLS, OCLC, and Rutgers University
Four phases:
1. Focus group interviews
2. Analysis of 850 QuestionPoint live chat
transcripts
3. Online surveys
• 137 VRS users
• 175 VRS librarians
• 184 VRS prospective users
4. Telephone interviews
• 76 VRS users
• 100 VRS librarians
• 107 VRS prospective
users
Image: https://www.flickr.com/photos/pagedooley/7427165626 by Kevin Dooley / CC BY 2.0
VRS User Focus Group Questions
1. What do you like best about VRS?
2. What don’t you like about VRS?
3. What most influences your decision to use VRS?
4. How would you like to see VRS improved?
5. How would you compare your VRS experiences to face-to-
face, email, or phone interactions with librarians?
6. When you decide to seek help from a librarian, how do you
decide which format to use?
Image: https://www.flickr.com/photos/151072996@N08/36066193431 by melisa launay / CC BY-ND 2.0
“I was on the site (VR) at 2
or 3 in the morning and it
felt personalized. I don’t
know, I felt like I was the
only person the other
person had to talk to and
they took the time out.”
(Seeking Synchronicity focus group
participant)
Image: https://www.flickr.com/photos/jonasbg/16616901033 by Jonas Grimsgaard / CC BY-NC-ND 2.0
“I’ve always thought that
the library was a good
source if you have a few
months to spend on a
paper.”
(Seeking Synchronicity focus group
participant)
Image: https://www.flickr.com/photos/hinnosaar/4802911749 by Marti & Toomas Hinnosaar / CC BY 2.0
“It’s like, it’s like, you don’t
want to go “So which shelf
are you pointing at?”
Because, I mean, once they
do their famous point, it’s just
like…”
(Seeking Synchronicity focus group
participant)
Image: https://www.flickr.com/photos/derrypubliclibrary/3762251190 by derrypubliclibrary / CC BY 2.0
DIARIES
Diaries
• Keep directions minimal and open
• Offer participants a variety of ways to report
• Written
• Photo
• Video
• Audio
• Data can be rich and detailed, but is self-reported
• Does not require researcher presence
(Connaway & Radford, 2017)
Image: https://www.flickr.com/photos/10154402@N03/8421806383 by Bruce Guenter / CC BY 2.0
V&R Diary Template
1. Explain a time in the past month when you
were SUCCESSFUL in completing an
ACADEMIC assignment. What steps did you
take?
2. Think of a time fairly recently when you
struggled to find appropriate resources to
help you complete an ACADEMIC assignment.
What happened?
Image: https://www.flickr.com/photos/elliotmar/8913124849 by Elliot Margolies / CC BY-NC-ND 2.0
Example: Digital Visitors and Residents Diaries
Image: https://www.flickr.com/photos/dancingpapa2007/3674686528 by Naoki Tomeno / CC BY 2.0
OBSERVATIONS
“Perhaps the most convenient method
of studying the consequences of this
law will be to follow the reader from the
moment he enters the library to the
moment he leaves it…”
(Ranganathan, 1931, 337)
Image: https://www.flickr.com/photos/anjan58/7346141798 by anjan58 / CC BY-NC-ND 2.0
Observation
Participant/Immersive Observations
• Move into the setting as deeply as
possible
• Disturb participants as little as
possible
• Participant observation
• Open, direct interaction and
observation as part of the group
• Structured vs. unstructured
(Connaway & Radford, 2017)
Image: https://www.flickr.com/photos/kc_aplosweb/6143008066/ by Kasper Christensen / CC BY-SA 2.0
MAPPING
Cognitive Mapping
• Participant draws a map of the
area of interest
• Fast and easy to conduct
• Small time commitment from
participants
• Can be ambiguous or difficult to
interpret
Image: https://www.flickr.com/photos/dutchsimba/15704925354 by Dutch Simba / CC BY-NC-ND 2.0
Mapping Diaries
• Give participants a map
& ask them to record
their movements
• Can use maps as basis
for individual interviews
(Clark, 2007, p. 49)
Mapping
Visitors and Residents Sample Maps
#vandr
http://oc.lc/vrmap
NOVEL MIXED METHODS
http://guides.uflib.ufl.edu/RSIC
Image: https://www.flickr.com/photos/carlbcampbell/46907671154/ by Carl Campbell / CC BY 2.0
Researching Students’ Information Choices (RSIC): Determining
Identity and Judging Credibility in Digital Spaces
• 4-year IMLS funded National Leadership Grant #LG-81-15-
0155
• Research questions:
• Do STEM students differentiate among different types of
digital resources at point of selection?
• How do STEM students determine the credibility of
digital resources?
Student Perspectives
• “What’s a preprint?”
• “I don’t really know if New York Times is a
journal or a magazine.”
• “I know this is a blog because it’s by a
person that wrote it.”
• “This is a journal … because of the feel of
it looking like a scholarly article.”
• “This one’s a blog. Or is it a journal. Or is it
a book? It’s a journal.”
• “This shouldn’t be so hard.”
Image: https://www.flickr.com/photos/davidjthomas/1355156359 by Dave Thomas / CC BY-NC 2.0
WorldCat Discovery & Access
• Mixed-methods research
• Combine log analysis with user
interviews
• Two types of log analysis
• Match session log with user
• Use as guide for interview
questions
• Aggregate statistics
• Categorized types of “requests”
and “click events”
• Divided by type of institution
Image: https://pixabay.com/photos/central-library-unam-1456338/ by Taika / Pixabay License
“…so looking at it had the
poetic forms and then we've got
the call number. So I knew that
it was on the shelf so I could
read it and read it effectively.
That must be what it was
because otherwise, I would
have done an ILL request, and it
would be in my office…”
(Faculty Member)
https://www.flickr.com/photos/carlbcampbell/3360135973/ by Carl Campbell/ CC by-SA 2.0
CHALLENGES AND
OPPORTUNITIES
Challenges: Research Environment
• Reduced funding
opportunities
• Scholarly value
• Practical implications
• Weak relationships with
other disciplines
• Limited communication of
research and outputs
• Inconsistent quality
Image: https://www.flickr.com/photos/smithser/3870653508/ by Brian Smithson / CC BY 2.0
Challenges: Research Environment
• Data collection and analysis
• Costs
• Bias
• Inaccurate and
incomplete
• Sampling
• Massive amounts of data
• Evolving technologies
Image: https://www.flickr.com/photos/travisjuntara/8146930619/ by Travis Juntara / CC BY 2.0
Opportunities: Qualitative Research
• Rich data and thick description
• Can answer why and how questions
• Provides information to support decisions
about resources and programs
• Strategic planning from a user perspective
• Can help motivate and increase buy-in for
change
• Provides the opportunity to build
relationships
(Connaway & Radford, 2017; Asher & Miller, 2011)
Image: https://www.flickr.com/photos/dougww/2132598574 by Doug Waldron / CC BY-SA 2.0
“By focusing on
relationship building
instead of service
excellence,
organizations can
uncover new needs
and be in position to
make a stronger
impact.”
(Mathews, 2012)
Image: https://www.flickr.com/photos/marcomagrini/698692268/ by marco magrini / CC BY-NC-ND 2.0
• 95% of teens have access to a smartphone;
89% have their own (twice as many as 2012)
• Teens report being online constantly
• Teens prefer YouTube, Instagram, and
Snapchat
• Facebook use has fallen dramatically
(Pundsack, 2018)
Image: https://www.flickr.com/photos/sklathill/259516828 by Vincent Diamante / CC BY-SA 2.0
• Study young people to plan services
• They don’t adopt every new technology
• They use what’s familiar and what their
peers use
Be Proactive!
Image: https://www.flickr.com/photos/mysiann/426156120 by Mysi Ann / CC BY-SA 2.0
NEW OCLC PROJECT IN MEXICO
Action Plan for Wikipedia + Libraries
Training in Mexico
Images: https://commons.wikimedia.org/wiki/File:KC_Jazz_Wikipedia_Edit-A-Thon_2.jpg by Clint Ashlock / CC BY-SA 4.0; https://commons.wikimedia.org/wiki/File:Art%2BFeminism_Wikipedia_Edit-a-
thon_2015,_The_Museum_of_Modern_Art,_New_York_4.JPG by TheDasherz / CC BY-SA 4.0;
ACKNOWLEDGEMENTS
I would like to thank Brittany Brannon and Brooke Doyle
for their assistance in preparing this presentation.
References
Asher, A., & Miller, S. (2011). So you want to do anthropology in your library? Or a practical guide to
ethnographic research in academic libraries. Chicago: The ERIAL Project.
Association of College and Research Libraries. (2017). Academic Library Impact: Improving Practice and
Essential Areas to Research, researched by Lynn Silipigni Connaway, William Harvey, Vanessa Kitzie, and
Stephanie Mikitish. http://www.oclc.org/research/themes/user-studies/acrl-agenda.html
Buhler, A., Cataldo, T. T., Faniel, I. M., Connaway, L. S., Valenza, J. K., Graff, R., Elrod, R., Putnam S., Cyr
C., Towler, C., Hood, E., Fowler R., Howland S., Brannon B, Langer, K., Kirlew, S. (2015-2018). Researching
students’ information choices: Determining identity and judging credibility in digital spaces. IMLS Grant
Project LG-81-15-0155. http://guides.uflib.ufl.edu/RSIC.
Case, D. O., & Given, L. S. (2016). Looking for information: A survey of research on information seeking,
needs, and behaviour. Bingley, UK: Emerald.
Chu, H. (2015). Research Methods in Library and Information Science: A Content Analysis. Library &
Information Science Research 37(1), 36-41.
References
Clark, K. (2007). Mapping diaries, or where do they go all day? In N. Foster & S. Gibbons (Eds.), Studying
Students: The Undergraduate Research Project at the University of Rochester. Chicago: Association College
and Research Libraries.
Connaway, L. S., & Faniel, I. M. (2014). Reordering Ranganathan: Shifting user behaviors, shifting priorities.
Dublin, OH: OCLC Research. http://www.oclc.org/content/dam/research/publications/library/2014/oclcresearch-
reordering-ranganathan-2014.pdf
Connaway, L. S., & Radford, M. L. (2017). Research methods for library and information science (6th ed.).
Westport, CT: Libraries Unlimited.
Connaway, L. S., Kitzie, V., Hood, E. M. & Harvey, W. (2017). The many faces of digital visitors & residents:
Facets of online engagement. With contributions from A. Benedetti, A. Canals, L. Gregori, E. O. Espinet, D.
Lozano, M. Man, J. C. Morales, S. G. Ricetto, R. Melgrati, E. M. Méndez Rodríguez, A. Sada, P. Sidorko, P.
Sirito, V. Steel, T. van der Werf, and E. Woo. Dublin, OH: OCLC Research. doi:10.25333/C3V63F
https://www.oclc.org/content/dam/research/publications/2017/oclcresearch-many-faces-digital-vandr-a4.pdf.
References
Dervin, B., Connaway, L. S., & Prabha, C. (2003-2005). Sense-making the information confluence: The hows
and the whys of college and university user satisficing of information needs. Funded by the Institute for
Museums and Library Services (IMLS). Retrieved from
http://www.oclc.org/research/activities/past/orprojects/imls/default.htm
Dervin, B. (1992). From the mind’s eye of the user: The sense-making qualitative-quantitative methodology. In
J.D. Glazier and R.R. Powell (Eds.), Qualitative research in information management. Englewood, CO:
Libraries Unlimited, 61-84.
Dumas, J. S., & Redish, J. C. (1993). A practical guide to usability testing. Portland, OR: Intellect Books.
Greifeneder, E. (2014). Trends in information behaviour research. In Proceedings of ISIC, the Information
Behaviour Conference, Leeds, 2-5 September, 2014: Part 1. http://InformationR.net/ir/19-4/isic/isic13.html
Jasiewicz, J. (2018). Stosowanie sondaży i wywiadów w obszarze library and information science. Folia
Toruniensia, 18, 151-170.
Kazmer, M. (2017). Mixed methods. In L. S. Connaway & M. L. Radford (Eds.), Research methods for library
and information science (6th ed., pp. 232-233). Westport, CT: Libraries Unlimited.
References
Luo, L., & McKinney, M. (2015). JAL in the Past Decade: A Comprehensive Analysis of Academic Library
Research. The Journal of Academic Librarianship 41(2),123-129.
Matusiak, K. K. (2017). Studying information behavior of image users: An overview of research methodology in
LIS literature, 2004-2015. Library and Information Science Research 39 (1), 53–60.
McKechnie, L. M., Baker, L., Greenwood, M., & Julien, H. (2002). Research method trends in human
information behaviour literature. The New Review of Information Behaviour Research: Studies of Information
Seeking in Context (Proceedings of ISIC 2002), 3, 113-125.
Mathews, B. (2012). Think like a startup: A white paper to inspire library entrepreneurialism.
http://chronicle.com/blognetwork/theubiquitouslibrarian/2012/04/04/think-like-a-startup-a-white-paper/.
Polkinghorne, D. (1983). Methodology for the human sciences: Systems of inquiry. Albany, NY: State University
of New York Press.
Powell, R. (1999). Recent Trends in Research: A Methodological Essay. Library & Information Science
Research 21(1), 91-119.
References
Pundsack, K. (2018). Teens and social media: Studies show shift in platforms and preferences. Public Libraries
57(6), 9-10.
Radford, M. L., and Connaway, L. S. (2005–2008). Seeking synchronicity: Evaluating virtual reference services
from user, non-user, and librarian perspectives. Funded by the Institute of Museum and Library Services
(IMLS). https://www.oclc.org/research/publications/all/synchronicity.html.
Ranganathan, S. R. (1931). The five laws of library science. London: Edward Goldston, Ltd.
White, D. S., & Connaway, L. S. (2011-2014). Visitors & Residents: What motivates engagement with the digital
information environment. Funded by JISC, OCLC, and Oxford University.
http://www.oclc.org/research/activities/vandr/.
Questions &
Discussion
Lynn Silipigni Connaway, PhD
Director of Library Trends and
User Research, OCLC
connawal@oclc.org
@LynnConnaway

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A user-centered perspective: Integrating qualitative research methods into the study of information behavior.

  • 1. II SIMPOSIO INTERNACIONAL SOBRE MÉTODOS CUALITATIVOS EN BIBLIOTECOLOGÍA Y ESTUDIOS DE LA INFORMACIÓN• 14 June 2019 A User-centered Perspective: Integrating Qualitative Research Methods into the Study of Information Behaviour Lynn Silipigni Connaway, Ph.D. Director of Library Trends and User Research, OCLC connawal@oclc.org @LynnConnaway
  • 2. When put on the spot and asked to define “research,” what would you say? Image: https://www.flickr.com/photos/75279887@N05/6886478111 by luckey_sun / CC BY-SA 2.0Image: https://www.flickr.com/photos/unitedsoybean/10478827635 by United Soybean Board / CC BY 2.0
  • 3. Data Collection What about answering question(s)?
  • 4. MOST WIDELY USED RESEARCH METHODS IN LIS
  • 5. “The LIS field is maturing in terms of research method selection and application in that a greater number and wider variety of research methods are used in all the research publications this study examines…Scholars are no longer limited to the research methods traditionally applied in LIS explorations…" (Chu, 2015, 40) Image: https://www.flickr.com/photos/garrettziegler/40357883843/ by Garrett Ziegler /CC BY-NC-ND 2.0
  • 6. Survey research is one of the most popular methods used in the LIS literature. (Case & Given, 2016) Image: https://www.flickr.com/photos/courtneymcgough/3267225383 by Courtney McGough / CC BY-NC-ND 2.0
  • 7. Methodology 1950 1960 1965 1970 1975 Total* %* Theoretical-analytical 11 17 11 36 52 127 14 Information system design 7 16 21 57 49 150 17 Surveys on the public 3 2 9 20 19 53 3 Survey or experiment on libraries, etc. 22 15 45 89 113 284 32 Bibliometric and similar studies 0 1 7 14 16 38 4 Content analysis 0 1 2 1 3 7 1 Secondary analysis 6 15 15 13 27 76 8 Historical methodologies 21 26 25 49 42 163 18 Descriptive bibliography 7 4 6 4 9 30 3 Comparative studies 0 2 6 4 7 19 2 Other and multiple 3 1 7 9 10 30 3 All papers* 76 96 139 274 315 900 100 Research Papers by Methodology & (Powell, 1999) Research Papers by Methodology & Year
  • 8. Research Methods: JDoc 2001-2010 • N=367 • Theoretical approach, 38% • Content analysis, 14% • Questionnaire, 13.8% • Experiment, 13.4% • Interview, 13.4% (Chu, 2015) Image: https://www.flickr.com/photos/jaypeg/3658793747 by Jaypeg / CC BY-NC 2.0
  • 9. Research Methods: JASIS&T 2001-2010 • N=554 • Experiment, 31% • Bibliometrics, 23% • Questionnaire, 14% • Content analysis, 13% • Theoretical approach, 12% (Chu, 2015) Image: https://www.flickr.com/photos/judy-van-der-velden/5588900332 by Judy van der Velden / CC BY-NC-ND 2.0
  • 10. Research Methods: LISR 2001-2010 • N=241 • Content analysis, 30% • Questionnaire, 28% • Interview, 20% • Theoretical approach, 15% • Experiment, 9% (Chu, 2015) Image: https://www.flickr.com/photos/stevendepolo/6752594589 by Steven Depolo / CC BY 2.0
  • 11. Research Methods: JAL 2004-2013JAL 2004-2013Method Percentage (n=346) Questionnaire 47.6 Test or Quiz 2.6 Diary 0.6 Content Analysis 27.2 Semi-structured Interviews 14.0 Analysis of existing statistics 6.6 Citation Analysis 6.3 Focus Group Interview 5.7 Observation 4.3 Log Analysis 3.4 Task Analysis 2.9 (Luo & McKinney, 2015)
  • 12. Method Percentage (n=2460) Bibliometrics 16.6 Other Methods 12.8 Theoretical Approach 10.3 Questionnaire 10.3 Content Analysis 8.0 Mixed Methodology 6.6 Webometrics 5.4 Big data, TDM 4.9 Interview 3.7 Experiment 2.6 Not mentioned 14.5 Research Methods by Popularity, 2010-2015 (Jasiewicz, J., 2018)
  • 13. Methods Mentioned Less than 1% • Historical method (1.0%) • Observation (0.8%) • Ethnography/field study (0.8%) • Focus groups (0.6%) • Transaction log analysis (0.3%) • Delphi study (0.3%) • Research diary/Journal (0.2%) • Think aloud protocol (0.1%) (Jasiewicz, J., 2018)n=2460 Image: https://www.flickr.com/photos/howzey/7386743932 by Paul / CC BY-NC-ND 2.0
  • 14. The data collection methods you choose depend on your questions Image: https://www.flickr.com/photos/fragmented/3612117941 by maura / CC BY-NC-ND 2.0
  • 15. User-centered research identifies how and why individuals make sense of their environments (Dervin, 1992) (Dervin, Connaway, & Prabha, 2003-2005) Image: https://www.flickr.com/photos/3mb-o/46363355371/ by 3mb.o / CC BY-NC 2.0 Sense-Making
  • 16. Image: https://www.flickr.com/photos/hdaparis/11288970914 by Hugh Dutton Associes / CC BY-NC-ND 2.0 • Interviews, 51 • Surveys, 34 • Content Analysis, 28 (Greifeneder, 2014) Information Behaviour Research Methods: JASIST, Information Research 2012-2013 JDOC, iConference Proceedings 2013-2014
  • 17. Image: https://www.flickr.com/photos/ikhlasulamal/4538617347 by Ikhlasul Amal / CC BY-NC 2.0 Information Behaviour Research Methods: JASIST, Information Research 2012-2013 JDOC, iConference Proceedings 2013-2014 • Methods used less than five times: • Delphi studies (Poirier & Robinson, 2014) • Eye-tracking (e.g. Balatsoukas & Ruthven, 2012; Wildemuth, 2009) • Log file analysis (Jiang, 2014) • Participatory designs (Greifeneder, 2014)
  • 18. • Mixed Methods, 45% • More than two methods, 7% • Qualitative-Qualitative, 69% • Quantitative-Qualitative, 31% • Quantitative-Quantitative, 0% (Greifeneder, 2014) Image: https://www.flickr.com/photos/viatorci/3176779507 by David Torcivia / CC BY 2.0 Information Behaviour Research Methods: JASIST, Information Research 2012-2013 JDOC, iConference Proceedings 2013-2014
  • 19. Qualitative and mixed-method studies are not as prevalent in information behavior studies but demonstrate a greater variety of research strategies and data collection techniques. (Matusiak, 2017; McKechnie et al., 2002) Image: https://www.flickr.com/photos/stewdean/3801630111 by Stew Dean / CC BY-NC 2.0
  • 20. Why qualitative research? • Gathers rich, descriptive data • Answers “How?” and “Why?” • Supports decision-making • Can help motivate and increase buy-in • Helps build relationships (Connaway & Radford, 2017) Image: https://www.flickr.com/photos/84149403@N08/7698154972 by Natasha Hanova / CC BY-NC 2.0
  • 21. Qualitative research: • Tends to use multiple methods • Is open to developing new approaches (Connaway & Radford, 2017) Image: https://www.flickr.com/photos/freezr/5962512620 by Nekenasoa / CC BY 2.0
  • 22. Mixed Methods Research • Any combination of research methods • Qualitative • Quantitative • Participatory • Action • Design • Equal attention to all stages of research process • Findings should be iterative & informative Image: https://www.flickr.com/photos/surfzone/4754242079 by Ruben /CC BY 2.0
  • 24. Types of Interviews • Structured • Semi-structured • Formats: • Individual • Face-to-face • Telephone • Skype • Focus Group Interviews Image: https://www.flickr.com/photos/ismaelvillafranco/7800101688/ by Ismael Villafranco/ CC BY 2.0
  • 25. Semi-structured Interviews • Incredibly detailed data • Time consuming • Establishing rapport • Selecting research participants • Transcribing observations & conversations Image: https://www.flickr.com/photos/mentalwanderings/20173541138// by W&J /CC BY-SA 2.0
  • 26. Connaway, L. S., Kitzie, V., Hood, E. M. & Harvey, W. (2017). The many faces of digital visitors & residents: Facets of online engagement. With contributions from A. Benedetti, A. Canals, L. Gregori, E. O. Espinet, D. Lozano, M. Man, J. C. Morales, S. G. Ricetto, R. Melgrati, E. M. Méndez Rodríguez, A. Sada, P. Sidorko, P. Sirito, V. Steel, T. van der Werf, and E. Woo. Dublin, OH: OCLC Research. doi:10.25333/C3V63F https://www.oclc.org/content/dam/research/ publications/2017/oclcresearch-many-faces- digital-vandr-a4.pdf.
  • 27. Visitor Mode • Functional use of technology • Formal need • Invisible online presence • Internet is a toolbox Resident Mode • Visible and persistent online presence • Collaborative activity online • Contribute online • Internet is a place (White and Connaway 2011-2014) Image: https://www.flickr.com/photos/28481088@N00/11186264874 by tanakawho / CC BY 2.0
  • 28. V&R Semi-Structured Interview Questions 2. Think of the ways you have used technology and the web for your studies. Describe a typical week. 3. Think about the next stage of your education. Tell me what you think this will be like. Image: https://www.flickr.com/photos/richardleonard/386901216 by Richard Leonard / CC BY 2.0
  • 29. “Wikipedia… it’s perfect, because it gives you the words, the things, the technical words that you need to look, keywords, so Wikipedia is always, always the first step.” (UOCG1, Male, Age 35-44, Professions and Applied Sciences) Image: https://www.flickr.com/photos/ulianne/18048364701 by Julianne / CC BY-NC-ND 2.0
  • 30. “It’s like a taboo I guess with all teachers, they just all say – you know, when they explain the paper they always say, ‘Don’t use Wikipedia.’” (Digital Visitors and Residents, USU7, Female, Age 19, Political Science) The Learning Black Market Image: https://www.flickr.com/photos/alschim/16160481959 by Alexander Schimmeck / CC BY-NC-ND 2.0
  • 31. “At first I started looking online, and it was a little bit overwhelming…I ended up reaching into my mom’s cupboard and using a recipe that I found in one of her old cookbooks. The recipe was just what I was looking for...” (Digital Visitors and Residents, USS3, Emerging, Female, Age 17, High School Student) “Convenient” Isn’t Always Simple Image: http://www.flickr.com/photos/95792332@N00/3226023555 by Jacob Davies / CC BY-SA 2.0
  • 32. “You spend many hours with Saint Google. We entrust ourselves to Saint Google and that solves it for us.” (Digital Visitors & Residents, UOCFI6, Male, Age 53, Arts & Humanities) Image: https://www.flickr.com/photos/carlbcampbell/12892497843/ by Carl Campbell / CC by-SA 2.0
  • 33. Image: https://www.flickr.com/photos/jubilo/5079616577/ by ·júbilo·haku·/ CC BY-NC-ND 2.0 ACRL Value of Academic Libraries: Action-oriented Research Agenda Association of College and Research Libraries. (2017). Academic Library Impact: Improving Practice and Essential Areas to Research, researched by Lynn Silipigni Connaway, William Harvey, Vanessa Kitzie, and Stephanie Mikitish. Project page: http://www.oclc.org/research/themes/user-studies/acrl-agenda.html
  • 34. 6. What challenges do you see in the way the library staff communicates with the academic community, including students, faculty, and administration? 7. What do you think would facilitate communication between the library staff and your academic community, including students, faculty, and administration? Provost Semi-Structured Interviews Image: https://www.flickr.com/photos/harshilshah/39435834225/ by Harshil Shah / CC BY-ND 2.0
  • 35. Communication “[Librarians] have to be able to sell to the deans that this is something valuable that the deans want to be a part of, and the deans are going to be impacted by their faculty feeling like that this is a worthy thing because if we use money for one thing, we can’t use if for something else. I think customer service…becomes really important in this kind of environment. (Provost Interviewee PP07, Research University, Secular, Public) Image: https://www.flickr.com/photos/blok70/25280987269/ by VV Nincic / CC BY 2.0 Communication “[Librarians] have to be able to sell to the deans that this is something valuable that the deans want to be a part of, and the deans are going to be impacted by their faculty feeling like that this is a worthy thing because if we use money for one thing, we can’t use if for something else. I think customer service…becomes really important in this kind of environment. (Provost Interviewee PP07, Research University, Secular, Public)
  • 36. Focus Group Interviews • Group interviews • A lot of data in little time • Small time commitment for participants and researchers • Possibility of “groupthink” or self-censoring in the group setting (Asher & Miller, 2011, 15) Image: https://www.flickr.com/photos/lifeofrobert/3894022267 by *Robert* / CC BY-SA 2.0
  • 37. ACRL Research Agenda Image: https://www.flickr.com/photos/lynnfriedman/8649862101 by Lynn Friedman / CC BY-NC-ND 2.0 6. If you had a magic wand, how would you better communicate and make your administration, faculty, and students more aware of the services the library offers and their impact on student learning and success? 7. What else would you like to share about: a. How your library supports the mission of your larger institution? b. How you communicate this support to your institution’s administration? c. How you articulate value to your institution’s administration?
  • 38. Image: https://www.flickr.com/photos/mxmstryo/3507201141/ by mxmstryo / CC BY 2.0 “…the whole kind of conversation around fake news is this really important example of how important it is in our daily life and civic health in order to bring critical skills to bear on understanding information and being able to critically evaluate the source of that.” (Advisory Member LM03, Research University, Secular, Private)
  • 39. Seeking Synchronicity: Evaluating Virtual Reference Services from User, Prospective User, and Librarian Perspectives Funded by IMLS, OCLC, and Rutgers University Four phases: 1. Focus group interviews 2. Analysis of 850 QuestionPoint live chat transcripts 3. Online surveys • 137 VRS users • 175 VRS librarians • 184 VRS prospective users 4. Telephone interviews • 76 VRS users • 100 VRS librarians • 107 VRS prospective users Image: https://www.flickr.com/photos/pagedooley/7427165626 by Kevin Dooley / CC BY 2.0
  • 40. VRS User Focus Group Questions 1. What do you like best about VRS? 2. What don’t you like about VRS? 3. What most influences your decision to use VRS? 4. How would you like to see VRS improved? 5. How would you compare your VRS experiences to face-to- face, email, or phone interactions with librarians? 6. When you decide to seek help from a librarian, how do you decide which format to use? Image: https://www.flickr.com/photos/151072996@N08/36066193431 by melisa launay / CC BY-ND 2.0
  • 41. “I was on the site (VR) at 2 or 3 in the morning and it felt personalized. I don’t know, I felt like I was the only person the other person had to talk to and they took the time out.” (Seeking Synchronicity focus group participant) Image: https://www.flickr.com/photos/jonasbg/16616901033 by Jonas Grimsgaard / CC BY-NC-ND 2.0
  • 42. “I’ve always thought that the library was a good source if you have a few months to spend on a paper.” (Seeking Synchronicity focus group participant) Image: https://www.flickr.com/photos/hinnosaar/4802911749 by Marti & Toomas Hinnosaar / CC BY 2.0
  • 43. “It’s like, it’s like, you don’t want to go “So which shelf are you pointing at?” Because, I mean, once they do their famous point, it’s just like…” (Seeking Synchronicity focus group participant) Image: https://www.flickr.com/photos/derrypubliclibrary/3762251190 by derrypubliclibrary / CC BY 2.0
  • 45. Diaries • Keep directions minimal and open • Offer participants a variety of ways to report • Written • Photo • Video • Audio • Data can be rich and detailed, but is self-reported • Does not require researcher presence (Connaway & Radford, 2017) Image: https://www.flickr.com/photos/10154402@N03/8421806383 by Bruce Guenter / CC BY 2.0
  • 46. V&R Diary Template 1. Explain a time in the past month when you were SUCCESSFUL in completing an ACADEMIC assignment. What steps did you take? 2. Think of a time fairly recently when you struggled to find appropriate resources to help you complete an ACADEMIC assignment. What happened? Image: https://www.flickr.com/photos/elliotmar/8913124849 by Elliot Margolies / CC BY-NC-ND 2.0
  • 47. Example: Digital Visitors and Residents Diaries Image: https://www.flickr.com/photos/dancingpapa2007/3674686528 by Naoki Tomeno / CC BY 2.0
  • 49. “Perhaps the most convenient method of studying the consequences of this law will be to follow the reader from the moment he enters the library to the moment he leaves it…” (Ranganathan, 1931, 337) Image: https://www.flickr.com/photos/anjan58/7346141798 by anjan58 / CC BY-NC-ND 2.0 Observation
  • 50. Participant/Immersive Observations • Move into the setting as deeply as possible • Disturb participants as little as possible • Participant observation • Open, direct interaction and observation as part of the group • Structured vs. unstructured (Connaway & Radford, 2017) Image: https://www.flickr.com/photos/kc_aplosweb/6143008066/ by Kasper Christensen / CC BY-SA 2.0
  • 52. Cognitive Mapping • Participant draws a map of the area of interest • Fast and easy to conduct • Small time commitment from participants • Can be ambiguous or difficult to interpret Image: https://www.flickr.com/photos/dutchsimba/15704925354 by Dutch Simba / CC BY-NC-ND 2.0
  • 53. Mapping Diaries • Give participants a map & ask them to record their movements • Can use maps as basis for individual interviews (Clark, 2007, p. 49)
  • 57. http://guides.uflib.ufl.edu/RSIC Image: https://www.flickr.com/photos/carlbcampbell/46907671154/ by Carl Campbell / CC BY 2.0 Researching Students’ Information Choices (RSIC): Determining Identity and Judging Credibility in Digital Spaces • 4-year IMLS funded National Leadership Grant #LG-81-15- 0155 • Research questions: • Do STEM students differentiate among different types of digital resources at point of selection? • How do STEM students determine the credibility of digital resources?
  • 58. Student Perspectives • “What’s a preprint?” • “I don’t really know if New York Times is a journal or a magazine.” • “I know this is a blog because it’s by a person that wrote it.” • “This is a journal … because of the feel of it looking like a scholarly article.” • “This one’s a blog. Or is it a journal. Or is it a book? It’s a journal.” • “This shouldn’t be so hard.” Image: https://www.flickr.com/photos/davidjthomas/1355156359 by Dave Thomas / CC BY-NC 2.0
  • 59. WorldCat Discovery & Access • Mixed-methods research • Combine log analysis with user interviews • Two types of log analysis • Match session log with user • Use as guide for interview questions • Aggregate statistics • Categorized types of “requests” and “click events” • Divided by type of institution Image: https://pixabay.com/photos/central-library-unam-1456338/ by Taika / Pixabay License
  • 60. “…so looking at it had the poetic forms and then we've got the call number. So I knew that it was on the shelf so I could read it and read it effectively. That must be what it was because otherwise, I would have done an ILL request, and it would be in my office…” (Faculty Member) https://www.flickr.com/photos/carlbcampbell/3360135973/ by Carl Campbell/ CC by-SA 2.0
  • 62. Challenges: Research Environment • Reduced funding opportunities • Scholarly value • Practical implications • Weak relationships with other disciplines • Limited communication of research and outputs • Inconsistent quality Image: https://www.flickr.com/photos/smithser/3870653508/ by Brian Smithson / CC BY 2.0
  • 63. Challenges: Research Environment • Data collection and analysis • Costs • Bias • Inaccurate and incomplete • Sampling • Massive amounts of data • Evolving technologies Image: https://www.flickr.com/photos/travisjuntara/8146930619/ by Travis Juntara / CC BY 2.0
  • 64. Opportunities: Qualitative Research • Rich data and thick description • Can answer why and how questions • Provides information to support decisions about resources and programs • Strategic planning from a user perspective • Can help motivate and increase buy-in for change • Provides the opportunity to build relationships (Connaway & Radford, 2017; Asher & Miller, 2011) Image: https://www.flickr.com/photos/dougww/2132598574 by Doug Waldron / CC BY-SA 2.0
  • 65. “By focusing on relationship building instead of service excellence, organizations can uncover new needs and be in position to make a stronger impact.” (Mathews, 2012) Image: https://www.flickr.com/photos/marcomagrini/698692268/ by marco magrini / CC BY-NC-ND 2.0
  • 66. • 95% of teens have access to a smartphone; 89% have their own (twice as many as 2012) • Teens report being online constantly • Teens prefer YouTube, Instagram, and Snapchat • Facebook use has fallen dramatically (Pundsack, 2018) Image: https://www.flickr.com/photos/sklathill/259516828 by Vincent Diamante / CC BY-SA 2.0
  • 67. • Study young people to plan services • They don’t adopt every new technology • They use what’s familiar and what their peers use Be Proactive! Image: https://www.flickr.com/photos/mysiann/426156120 by Mysi Ann / CC BY-SA 2.0
  • 68. NEW OCLC PROJECT IN MEXICO
  • 69. Action Plan for Wikipedia + Libraries Training in Mexico
  • 70. Images: https://commons.wikimedia.org/wiki/File:KC_Jazz_Wikipedia_Edit-A-Thon_2.jpg by Clint Ashlock / CC BY-SA 4.0; https://commons.wikimedia.org/wiki/File:Art%2BFeminism_Wikipedia_Edit-a- thon_2015,_The_Museum_of_Modern_Art,_New_York_4.JPG by TheDasherz / CC BY-SA 4.0;
  • 71. ACKNOWLEDGEMENTS I would like to thank Brittany Brannon and Brooke Doyle for their assistance in preparing this presentation.
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  • 74. References Dervin, B., Connaway, L. S., & Prabha, C. (2003-2005). Sense-making the information confluence: The hows and the whys of college and university user satisficing of information needs. Funded by the Institute for Museums and Library Services (IMLS). Retrieved from http://www.oclc.org/research/activities/past/orprojects/imls/default.htm Dervin, B. (1992). From the mind’s eye of the user: The sense-making qualitative-quantitative methodology. In J.D. Glazier and R.R. Powell (Eds.), Qualitative research in information management. Englewood, CO: Libraries Unlimited, 61-84. Dumas, J. S., & Redish, J. C. (1993). A practical guide to usability testing. Portland, OR: Intellect Books. Greifeneder, E. (2014). Trends in information behaviour research. In Proceedings of ISIC, the Information Behaviour Conference, Leeds, 2-5 September, 2014: Part 1. http://InformationR.net/ir/19-4/isic/isic13.html Jasiewicz, J. (2018). Stosowanie sondaży i wywiadów w obszarze library and information science. Folia Toruniensia, 18, 151-170. Kazmer, M. (2017). Mixed methods. In L. S. Connaway & M. L. Radford (Eds.), Research methods for library and information science (6th ed., pp. 232-233). Westport, CT: Libraries Unlimited.
  • 75. References Luo, L., & McKinney, M. (2015). JAL in the Past Decade: A Comprehensive Analysis of Academic Library Research. The Journal of Academic Librarianship 41(2),123-129. Matusiak, K. K. (2017). Studying information behavior of image users: An overview of research methodology in LIS literature, 2004-2015. Library and Information Science Research 39 (1), 53–60. McKechnie, L. M., Baker, L., Greenwood, M., & Julien, H. (2002). Research method trends in human information behaviour literature. The New Review of Information Behaviour Research: Studies of Information Seeking in Context (Proceedings of ISIC 2002), 3, 113-125. Mathews, B. (2012). Think like a startup: A white paper to inspire library entrepreneurialism. http://chronicle.com/blognetwork/theubiquitouslibrarian/2012/04/04/think-like-a-startup-a-white-paper/. Polkinghorne, D. (1983). Methodology for the human sciences: Systems of inquiry. Albany, NY: State University of New York Press. Powell, R. (1999). Recent Trends in Research: A Methodological Essay. Library & Information Science Research 21(1), 91-119.
  • 76. References Pundsack, K. (2018). Teens and social media: Studies show shift in platforms and preferences. Public Libraries 57(6), 9-10. Radford, M. L., and Connaway, L. S. (2005–2008). Seeking synchronicity: Evaluating virtual reference services from user, non-user, and librarian perspectives. Funded by the Institute of Museum and Library Services (IMLS). https://www.oclc.org/research/publications/all/synchronicity.html. Ranganathan, S. R. (1931). The five laws of library science. London: Edward Goldston, Ltd. White, D. S., & Connaway, L. S. (2011-2014). Visitors & Residents: What motivates engagement with the digital information environment. Funded by JISC, OCLC, and Oxford University. http://www.oclc.org/research/activities/vandr/.
  • 77. Questions & Discussion Lynn Silipigni Connaway, PhD Director of Library Trends and User Research, OCLC connawal@oclc.org @LynnConnaway