Back to the future: creating and testing responsive email templates

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A talk given at Baltimore Innovation Week 2015 about creating email templates that work.

Back to the Future:
Creating and Testing Responsive Email
Templates
By Lyn Muldrow, Front-End Developer

History and Use
Responsive Email Design was
coined by Ethan Marcotte circa
2010
Emails should offer a consistent
experience across devices
Speed, interaction, and
accessibility at the forefront of
design

Responsive, or nah?
webkit and moz used, but the
emails are still broken!
Bad
GOOD

Oh, the pain!Common pain
points include:
image sizes
nested tables in nested
tables
deprecated code bugs
(Outlook)
testing across platforms
inline CSS

What can we do?
Use effective, descriptive media
queries
Use templates that have been tested
across platforms
Consider deprecated HTML/CSS that
works:
<tbody>
<tfoot>
Create specific criteria for use cases

Testing, Testing, Testing!
Litmus, Email Lab, Mobile/RWD Tester

Resources/References
Email Lab: http://bit.ly/1IIQ5XD
Mobile/RWD Tester: http://bit.ly/1KJec7F
Litmus: http://litmus.com
Understanding Mobile Email: https://litmus.com/lp/mobile-email-kit
Twitter: @LynMuldrow
Facebook: http://facebook.com/lynmuldrow1
Email: hi@lynmuldrow.com
Web: http://lynmuldrow.com

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Back to the future: creating and testing responsive email templates

1. Back to the Future: Creating and Testing Responsive Email Templates By Lyn Muldrow, Front-End Developer

2. Coding like it’s 1999! What’s the best thing about html emails? Lead Generation Customer Retargeting Message/Brand Reinforcement OUTLOOK

3. History and Use Responsive Email Design was coined by Ethan Marcotte circa 2010 Emails should offer a consistent experience across devices Speed, interaction, and accessibility at the forefront of design

4. Responsive, or nah? webkit and moz used, but the emails are still broken! Bad GOOD

5. Oh, the pain!Common pain points include: image sizes nested tables in nested tables deprecated code bugs (Outlook) testing across platforms inline CSS

6. What can we do? Use effective, descriptive media queries Use templates that have been tested across platforms Consider deprecated HTML/CSS that works: <tbody> <tfoot> Create specific criteria for use cases

7. Testing, Testing, Testing! Litmus, Email Lab, Mobile/RWD Tester

8. Resources/References Email Lab: http://bit.ly/1IIQ5XD Mobile/RWD Tester: http://bit.ly/1KJec7F Litmus: http://litmus.com Understanding Mobile Email: https://litmus.com/lp/mobile-email-kit Twitter: @LynMuldrow Facebook: http://facebook.com/lynmuldrow1 Email: hi@lynmuldrow.com Web: http://lynmuldrow.com