2. 2
A return to your natural
balance, supporting the skin’s
opportunity to renew itself.
RENCHIA DROGANIS
3. 3
Africology is the leading natural, eco friendly and holistic spa and skincare company in South Africa. Its success has gone well
beyond South Africa’s borders and the brand is now available across the world, including Belgium, France, UK and the USA. We offer a
luxury natural and eco-friendly product range, fragranced with only pure essential oils and manufactured to the highest standard.
All Africology products uplift the mind and body in a positive therapeutic way and are used in the holistic Africology spa treatments,
which are influenced by traditional African wisdom and Reiki techniques.
WE offer a full spa service, from setting up and managing spas to developing unique treatments and training spa therapists. We believe
knowledgeable and motivated therapists are the key to offering a great spa experience to customers. We offer first class staff
training with special focus on educating therapists on the benefits of natural ingredients and how they interact with body and mind.
Above all, we are an ethical brand committed to fair-trade, while respecting the earth and supporting local communities. All
products are 100% natural and bio-degradable which benefits your body and mind as well as the environment.
THE AFRICOLOGY STORY
4. 4
Here at Africology, we strive to create artisan blends that are devoid of
harmful chemicals. We make it our mission to find a preservation system
that is aligned with Nature’s intelligence. We have come to learn that a
product with superior therapeutic actives cannot be preserved with just
an essential oil. It certainly can play part of a synergistic blend – but it is
not the only form of preservation. (how we preserve our blends – click into
here to read- then and the copy already written for the RX Booklet
With this we also don’t mislead by claiming to be preservative-free, because
it is not possible for a natural plant active to stay fresh for more than 48
hours. What we don’t use in our products are harsh chemicals that are also
known carcinogens.
THE AFRICOLOGY WAY
Life is a journey, and wellness is the most
important driving force behind our energy and
ability to pursue our most authentic lives.
5. 5
Our product formulations and spa treatment offerings are inspired by the wisdom of Africa’s traditional healers and celebrate
Africa’s vibrant heritage, communities and plant life. You can be assured each product is 100% natural, free from any potentially
harmful chemicals that disturb the body’s hormone balance. Research has shown that many chemicals – including parabens – mimic the
hormone oestrogen when entering the body, which has been linked to health problems which include cancer.
Africology believes in ingredients that are pure, naturally active and work in harmony with the body, rather than chemical additives
that may harm one’s health. Therefore, every product in the Africology range is the result of extensive research, intuitive blending
and careful sourcing. Each ingredient is chosen for its efficacy in combating aging, improving the skin’s own defences and purity.
PRODUCTS & TREATMENTS
6. 6
It is our ethos that authentic skincare
must support your biology, your being
and all of who you are.
TRULY NATURAL
Many so called natural brands use nature-identical
ingredients, which are falsely preserved natural extracts,
which the body does not recognise and therefore processes
incorrectly. This often leads to toxic build-up in the fatty
tissues, as this is where the body stores substances it cannot
process. This build up has been linked to cancer. Instead,
Africology only uses bio-identical ingredients in its products
and these are safe and easily processed by the body.
Our preservative system is the milk enzyme lactoperoxidase,
which is designed to maintain the integrity of our products
while fighting infection and degradation. It is a very expensive
ingredient, but we will use only the best to ensure the health
of our clients through clean and powerful formulations.
7. 7
With this, we don’t only show gratitude
for what the Earth is supplying us, but
we respect its future resources.
RENCHIA DROGANIS
Founder & CEO
8. 8
Our story is one of devotion and passion. It is due to this passion that Renchia has often been considered a botanical alchemist, her
soul devoted to kindness and serving with consciousness. We had humble beginnings, a beginning that was forged when experience
met vision and initiative was taken.
Our CEO, Renchia Droganis, is an experienced metaphysical and reiki counsellor. She has worked with many victims of South Africa’s
difficult past, using her experience as a massage therapist and aromatherapistto healtheir pain through therapy and self-empowerment
exercises. Renchia had a vision to create something that would help people without harming, something that was kind and holistic to
the earth, something that was free from deceit. This ‘something’ was Africology.
OUR FOUNDING STORY
9. 9
Africology believes that great products
can only go so far towards creating
radiance: we believe that by respecting
the individual, the planet and animals,
we can create something special.
OUR FOUNDING STORY
Since early 2000, Africology began operating from a small
kitchen in Johannesburg, with the Droganis family working
together to create products. Renchia’s very first clients
were The Mount Grace spa, The Gary Player health spa,
Elisabeth Brand and Fordoun. She then continued to apply
her creativity to new ranges, and developed an amenity
lifestyle range for The Gran d hotel in Plettenberg bay and
a body line for Elliot Ndlovu.
Africology has grown to feature in some of the best hotels
and spas in the world. Our success has grown well beyond
South Africa’s borders and the brand is now available across
the globe.
10. 10
There is a scent distinct to Africology, one that has its roots
tracing back to the days when Renchia used to do healing
work in her studio. It is often instantly recognized by people
when near an Africology spa or store. Many have tried to
copy it, yet the spirit of her soul is embedded in that scent, and
imitators can never replicate the magic of her intentions.
Together with with her son Christos, she continues to create
exquisite fragrance blends for private labels and hotels.
Today, all four of her children have a part to play in the
business. Collectively, they are inspired to formulate
luxurious, natural and eco-friendly products, fragranced
with only pure essential oils.
Her kitchen that was once used to manufacture her products
has now evolved into her very own manufacturing facility.
All Africology products are manufactured to the highest
standards. All products are 100% natural, uplifting the mind
and body in a positive, therapeutic way. All products are
biodegradable, which benefits your body and mind as well
as the environment.
OUR FOUNDING STORY
11. 11
When the skin is exposed to nature’s harsh elements - including sun,
cold and wind – our skin is even more prone to dehydration and ageing,
which is why it is so important to use the right products to help protect
the skin and keep our complexion looking radiant. Using nearly twenty
different antioxidants and a variety of antiinflammatory and hydrating
ingredients, Africology has created a powerful anti-aging range that will
help rejuvenate the skin, while slowing down the aging process. All of our
products are backed by full toxicology reports, as we export to the UK
and EU, and have met all requirements with regards to safety and testing.
Based on extensive research, and backed by skin-patch testing, Africology
products are safe, effective and work in harmony with the body.
In addition to our own Africology range, we are also able to produce
own-labelnaturalproductranges for spas,hotels and salons on request.
BELIEFS & LIFESTYLE
Africology products and treatments have
been designed to combat the two most
damaging factors to the skin, dehydration
and aging.
15. 15
Life is a journey, and wellness is
the most important driving force
behind our energy and ability to
pursue our most authentic lives.
RENCHIA DROGANIS
16. 16
Pure distilled plant oils also known as aromatherapy oils have a gentle yet effective ability to work therapeutically on emotions.
Traditionally only used via massage, Africology artistically blends combinations of oils to gently fragrance formulations whilst
contributing to general well-being. Treatment protocols, aligned with the effects of pure essential oils used on the body, bring
balance to body and mind.
Aromas have a powerful effect as they go straight to the part of the brain that stores memories and elicits emotions. We acknowledge
the power of smell to invoke memories of a place once so calm, peaceful yet so empowering. Now your daily skin and body treatments
can do more good than just feeding the skin. It is a way of living harmoniously, evoking a smell that brings balance to the mind.
AROMATHERPY
When using our products it is our wish for you to return to
that place once known but forgotten.
17. 17
Our retail range is hugely cost-effective when one considers both the efficacy and minimal application. A facial range can last up to
eight months, costing as little as a few rands a day to ensure smooth, nourished and fragrant skin. Africology caters for skin, body,
hair and lifestyle, with a wide range of products all containing clean, carefully sourced ingredients.
An uncomplicated and ethical variety of products offers the consumer the best in skincare, combining luxurious aromatherapy oil
blends with effective natural ingredients. Our products have won many beauty awards, including a Fairlady Best of Beauty Award
2010 for the Anti-Oxidant Serum, Bath Soak and Body Butter.
RETAIL PRODUCT RANGE
18. 18
Our spa products and treatments work
well in packages, ranging from couples’
treatments to day care treatments for
pregnant clients.
PROFESSIONAL & SPA PRODUCTS
Our products are cost-effective as small amounts go a long
way in treatments. We offer competitive treatment costings
when one considers the luxurious and high-cost nature
of our ingredients. We offer everything a spa needs, from
skincare and body to hands and feet while innovating new
products and ingredients each year. Africology-only spas
will be launch pads for any new products that we bring out.
All of our products come either in recyclable plastic or dark/
coloured glass to ensure that shelf life is extended as far as
possible. Our products have an almost non-existent allergy
rate, and only encounter nut and essential oil allergies, both
of which we have catered for.
19. 19
Africology has taken much time and carried out much research to find powerful natural ingredients that not only indulge the senses
but also work actively on the skin to produce effective results. Africa has many wonderful indigenous medicinal plants and herbs
that are of great benefit to the skin, body and mind as a whole. It was important for Africology to harness the amazing properties of
such plants, naturally, and formulate the perfect combinations for effective skin and body care. It has become our passion to share
these amazing benefits with the rest of the world.
NATURAL ACTIVES USED
HYPOXIS (African Potato)
Hypoxis is also known commonly as the
African potato.It is full of sterols and sterolins
which are helpful in the treatment of acne,
eczema, psoriasis, skin cancer, arthritis, and
prostate enlargement.
• Boosts immune system
• Anti-inflammatory
• Great antioxidant
• Proven to help fight cancer due to content
of sterols and sterolins
ROOIBOS
Rooibos is full of essential minerals - calcium,
copper, iron, magnesium manganese,
potassium, sodium and zinc
• Anti-inflammatory
• Anti-bacterial
• Mild sunscreen
• AHA’s
• Potent anti-oxidant and antiageing
• Soothing, relieves irritations
ALOE FEROX
These actives are rich in nutritional and
healing compounds and minerals, amino
acids, lipids and monosaccarides (basic
carbohydrate that transports energy for
living cells), phytosterols, vitamins E , B, C
and zinc
• Healing and soothing, great for irritation
or sunburn
• Anti-inflammatory
• Reduces scar tissue
• Psoriasis, eczema, burns
• Facial edema
• Natural oxygenator
• Replenishes lost moisture
• Natural astringent
MARULA
Marula oil is rich in antioxidants and
essential fatty acids. It creates a protective
coating on the surface of the skin and is a
very stable oil, having a high resistance to
oxidative rancidity
• Hydrating, prevents trans-epidermal water
loss
• Heals skin tissue
• Reduces redness
• Anti-oxidant
20. 20
We use a synergistic blend of Hypoxis, Rooibos, Aloe Vera
and Ferox for its anti oxidant,anti-inflammatory, oxygen
stimulating properties that powerfully invigorates
the skin’s immune system whilst pure marula oil deeply
hydrates and maintains the skin’s integrity.
SUPER ACTIVES
Acetyl-L-Carnitine is central to the production of cellular energy as it
triggers the breakdown of fats into fatty acids inside our fat cells.
• Creates activity in the cells to turn fat into energy
• Breaks down fat without losing water in cells, keeping them healthy
CoensUbiquinone: (Coenzyme Q10 ) is
an anti-oxidant which supports the natural
defence mechanism against the damaging
effect of free radicals, particularly the lipid
peroxidation of the skin.
• Antioxidant
Acetyl-L-Carnitine
DMAE (dimethylaminoethanol)
Alpha Lipoic Acid
Vitamin E
Amiox
Vitamin F Forte
Coenzyme Q10
Vitamin A
DMAE (dimethylaminoethanol) is an antioxidant and anti-inflammatory
that is essential in the communication between neurotransmitters from
nerve to muscle. Therefore it stimulates nerve and muscle function to
assist with muscle tone and help to prevent sagging.
• Anti-inflammatory
• Antioxidant
• Improves muscle tone
Repairsdryskinandscalpandrestoresnatural
skin barriers. It reduces transepidermal water
loss and restores shine and moisture to hair.
• Strengthens hair and nails
• Restores shine and glow to skin
• Consists of fatty acids
• Linoleic acid
• Reorganizes impaired lipids barrier
Alpha Lipoic Acid is a potent antioxidant
that eliminates free radicals and has the
ability to recycle other antioxidants as
well. It is also an important co-factor in the
production of cellular energy, and when
not present in sufficient quantity in the
body, muscles begin to shrink and the skin’s
energy is diminished.
• Potent antioxidant
• Anti-inflammatory
• Boosts energy production at a cellular
level
Vitamin A stimulates cell regeneration as well
as increased cell metabolism, and smoothes
the skin by strengthening the skin’s elasticity
• Antioxidant
• Stimulates cell regeneration
• Stimulates cell metabolism
Tocopheryl acetate: (Vitamin E) is a very
powerful anti-oxidant, which promotes a
better and younger-looking appearance
of the skin. Protects the skin from internal
metabolic processes and also detrimental
external factors.
• Anti-oxidant
• Helps reduce UV light damage
A natural antioxidant that stabilises
products and prevents oxidation. Sourced
from rosemary and stabilised in sunflower
seed oil.
• Non-irritatant
21. 21
Below is a list of harmful ingredients
used most commonly used in skin and
body care products. Africology chooses
to remain free from these casonogenic
ingredients.
HARMFUL INGREDIENTS
Sodium Laureth Sulphate
Parabens (Butyl Parabens, Methyl Parabens, Propyl Paraben)
Propylene Glycol
EDTA And Disodium EDTA
Phenoxyethanol
Artificial perfume (parfum)
Coumarin
Petrolatum
EDTA, DMDM
Benzyl Alcohol
Disodium EDTA
Methylchloroisothiazolinone
22. 22
Although we formulate with botanicals – we
are not vegan. Our love for bees & the work
they do to sustain earth & its existence is
captured in our balms.
BOTANICAL FORMULATION
23. 23
Africology honours the Earth in all we do. Part of our
environmental responsibility includes avoiding the use of
any chemical fertilizers and pesticides when growing and
harvesting ingredients. We apply this policy not only to
our own farm (where we grow African potato, roses and
lavender), but to every single supplier we work with.
All Africology suppliers abide by a code of ethics to ensure
that no harm is done to the soil, making it last for many
generations to come. We also work hard to recycle water
wherever possible, and all Africology products are perfectly
biodegradable, preventing any contamination of earth or
water.
AFRCIOLOGY SOIL
25. 25
It is our ethos that authentic skincare
must support your biology, your being
and all of who you are.
COMMUNITY UPLIFTMENT
Our Skills Transfer project is designed to teach under
privileged men and women Africology therapy and retail
protocols so that they can work in and someday own their
own salon or spa. This is a much more lasting and rewarding
contribution to the community than just donating money, as
it is turned into a vital tool to empower someone, and also
their family, through increased income.
Since inception africology has succesfully trained over 100
previously disadvantaged women in the art of massage.
26. 26
We capture the healing essences of Africa
to bring you skincare with the primary goal
of stimulating the body’s innate healing
processes and inhibiting aging naturally.
TREATMENTS
Our bodies can be seen as a reflection and printout of our
emotional world. The shoulder muscles are commonly recognized
as reservoirs of tension, for example. The movements of energy
massage provide a counter-pressure thattends to dissipate tension,
freeing it to be converted into energy.
Africology Holistic Spas focus on balancing body, mind & spirit. We
acknowledge that by relieving stress through the use of massage,
one is able to focus on what matters, thus leaving you feeling
more relaxed and energized to face life and all the gifts it has to
offer. This is why we simply will not use any artificial fragrances in
our products, only natural plant essential oils.
27. 27
To make the unique Africology spa experience and products available to a wider audience. People are able to purchase their favourite
Africology products in a unique environment and enjoy a selection of Africology treatments, from a rejuvenating full-body massage
to a relaxing manicure in one of the treatment rooms. Keeping in mind the muscular and nervous systems’ need for release and
balance, it is our wish for our clients to have exceptional experiences in our spa. By using our own product lines we ensure that pure,
clean products are used on your skin.
OUR SPA & STORE PORTFOLIO
Africology believes that change starts with the consciousness of one person,
and that through education and example, we can be part of the change the
world so desperately needs.
29. 29
We believe that therapists should
embrace the artistry and potential of
their position to become both wellness
advisors and healers.
TRAINING
Africology training involves discussion and theory around
trends in the beauty and health industry, ensuring that
therapists are well informed regarding dangerous chemicals
and new therapeutic concepts. Our training courses involve
reiki, discussions on ethical beauty and what it means to be a
therapist.
The Africology way of training is designed to motivate and
uplift therapists, and helps round out their schooling with
further advice on prolonging their careers through better
posture and sales skills.
30. 30
GIFTING RANGE
Africology offers more than just spa-quality products for skin and body. we also
offer a lifestyle range as well as accessories for spas.
Africology Rooibos Teas
Africology Scented Candles
Herbal Gift Bags
Eye Pillow
Aromatherapy Burner & fragrance
Africology Gift boxes
AFRICOLOGY LIFESTYLE
KIDS CARE BATH ROBES
DIFFUSERS
Crystals
31. 31
KIDS SPA
All Africology treatments are designed to create balance and
harmony, especially our children’s treatments. We have created
our own range of children’s spa products, naturally fragranced
with fun vanilla and strawberry scents.
Our spas also offer spa parties, a special way to celebrate no matter
the age! Each party includes treatments and party packs. Our party
packs are void of sugar and artificial colouring and flavourings,
as it is our wish for children to be aware of healing and wellbeing.
Contact your favourite Africology spa to book for your little
one’s next special event.
32. 32
• Space design
• Interior design
• Operational systems
• Equipment/product procurement
• Staff procurement
• HR service development
• Pre-opening management
• operational training and implementation
• The creation of signature treatments
• Quality management
SPA SETUP & CONSULTATION
33. 33
SPA SETUP & CONSULTATION
Spa design and set-up service
advise on how to use the space to the best of its potential, helping
you create a new and exciting spa destination. From interior
design, liason with architects to create the best possible space,
procurement and instillation of all furniture and equipment, point
of sale materials.
Rejuvenate an existing spa space
Along with this service, we provide we provide stories, themes
and general visuals to match your vision, treatment design and
signature.
we can offer various services to get you up and running. We offer
turnkey solutions to new developments. Our design team is aligned
with the ideal spa layout and functionality, which are key elements
in securing a financial return on investment. Drawing on over
a decade of successful spa management all over South Africa
and beyond, our expertise includes all aspects of spa creation,
development and management. Our love of detail and dedication
to your success sets Africology apart from all other spa service
providers.
34. 34
SPA SETUP & CONSULTATION
Management Contract
We step in to run the spa including all management and operational
functions, trained africology therapists, implemenation of our
standards and service protocols. There are various ways that this
can be structured to suit your needs.
Full Turn Key Solutions
leave it up to the experts. If you need a spa facility as part of your
hotel or group we can work with you to help grown your brand in
alignment with Africology. We will create a concept integrated with
your brand, and handle all aspects of the design and set up through
to running of the spa to ensure it is a profitable aspcet of your
business.
We create clear portfolios of income/expense statements with
projections in order to realize a return on investment with our
spa development plan. Coupled with improved design, layout and
additional service offerings, we are able to renew and rejuvenate
sacred spaces.
35. 35
SPA SETUP & CONSULTATION
we create custom spa settings and bespoke treatments as per our clients needs.
conceptually these are crafted & created so that each spa location is a different unique
and memorable experience.
37. 37
HOTEL AMENITIES
A sensory blend of African plants and oils perfectly harmonised to rejuvenate and renew. Guests can
truly experience our shared African heritage in the comfort of their room.
Aligned with sustainable eco-practices, hotel guests can now have a spa in the room experience. Our in-
house manufacturing capacity allows us to ensure that you have an uninterrupted supply of stunning
amenities products.
38. 38
All Africology suppliers
abide by a code of ethics to
ensure that no harm is done
to the soil, making it last for
many generations to come.
BOTANICAL FORMULATION
39. 39
MEDIA & AWARDS
Africology believes that change starts with the consciousness of one person,
and that through education and example, we can be part of the change the
world so desperately needs.
CONSUMER
AWARDS
bestof beauty
WINNER
2011
2010
winner!
best of beauty
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