This is the third analysis for music video conventions. It is the Script.

1. The Script - Hall of Fame ft. will.i.am (Official video)

2. o The Third video I have chosen to analyse is by The Script featuring will.i.am and it
is for their single ‘Hall of Fame’.
o This video was published one year ago on the 21st of August 2012 and so it has
received 140,418,320 views since.
o The Script are an Irish pop rock band from Dublin formed in 2001. The band
announced via their official Twitter account on 2 June that the title of their third
album would be #3. They also revealed "Hall of Fame" would be the lead single.
o William Adams, known by his stage name as will.i.am is an American rapper,
singer-songwriter, entrepreneur, DJ and record producer, best known as one of
the founding members of the hip hop/pop band, The Black Eyed Peas.
The Script’s third
album ‘#3’, which
features ‘Hall of Fame’.
A member of the
Black Eyed Peas
and solo artist
Will.i.am.

3. The music video starts off with the introduction of two
contrasting characters, a girl and a boy. Their stories run
against each other and show similarities and differences
between their lives. They are both trying to achieve their
goals and yet have their difficulties as well. In the stills
below there are close ups of two different objects. A
hearing aid that belongs to the girl and an ash tray with
numerous cigarettes that belongs to the boy’s mother.
These close ups make it apparent to the audience that the
objects are key props and ensures the difference between
the characters is noticed by the audience. They are both
from different worlds but both have struggles to deal with.
Weather that be for the deaf girl, physical or for the bullied
boy, emotional. The editing with these initial shots is at a
steady pace but at the music picks up the cuts change to
the beat of the drums.

4. The editing within this music
video is clever because it
incorporates the artists into
the narrative. An example of
this is in the two stills to the
left, the top one shows the
main male character being
beaten up, there is a medium
shot of a leg in a kicking
motion. A graphic match then
occurs because the bottom
image is displaying the same
action taking place but it is
instead, the lead singer
kicking to the beat of his own
music. This mix of story and
artists means the audience
keep the music in mind and
makes them pay attention to
the lyrics of the song. The
narrative helps complement
what the real message is
behind all the activity.

5. The two characters above are showing the same body language even though they are striving for different things. The
audience know that these two teenagers have two very different passions in life and this is because of the mise-en-scene.
The female character has her hair tied back and is wearing a leotard and so must be a dancer, yet the male character is
wearing baggy gym clothing and is surrounded by boxing gloves and so must be a boxer. The audience know that dancing
and boxing contrast immensely because dancing is viewed as delicate and boxing, aggressive. Even so, the audience can
see through body language that both sports take a lot of effort and are hard. The slumped shoulders of both characters,
head in hands and tired expressions indicate this. However by the end of the music video it shows that they have both
achieved their dreams and are being rewarded for all their hard work. This sends out the message that no matter what you
are aiming for in life it will always take hard work and dedication, it is a good and motivational message to send out to the
audience.

6. These stills are ones that interrupt the
storyline of the 2 characters of the music
video and show the artists performing.
There is a variety of shots and angles
that help display the body language of
the singers. The song they are singing is
very motivational and the lyrics can be
inspiring for the audience and so as well
as having characters to relate to, the
audience receive a message that is
emphasised through editing. The long
shot of the artists makes them look very
small but with arms outstretched it
symbolises the bigger picture in life.
Wiil.i.am, in the still to the left, is seen
punching the sky which takes energy
and so it creates an empowering
impression. The editing between these
shots is fast paced and the camera
movement is sometimes kinetic, this
keeps the audience engrossed in the
music video because they want to keep
up with the liveliness. The bottom still to
the right displays the two artists
confronting each other, it shows the
audience that there is competition with
what you want to strive and work for in
life.