Basic Brand Strategy Template to help fast-moving B2B startups with minimal budget, get up-and-running quickly.
This is just one of many approaches to decide a Brand Strategy. It's a simple template that shows critical areas that should be thought through. Try to resist filling in the slots based on internal opinion and guesswork - if you don't have budget for research and/or someone to guide the process, try to get at least a few strategic and customer insights to guide you (this is important b/c your audience RARELY thinks about what you do and offer the way that YOU do).
For more context and a completed sample, visit the full post on my blog at http://goo.gl/8IfKwy
Also check out this other Slideshare which covers a basic process to decide what goes in the template - http://www.slideshare.net/LydiaMarketing/basic-process-to-develop-your-brand-strategy
About Lydia's Marketing Communication Consulting Services:
I help companies develop effective brand, marketing and content strategies.
Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value