Collaborative opportunities: an entree of our approach to growing living, learning organisations and an invitation to discuss a range of live and on-line partnering possibilities under either or both brands.
How to Get Started in Social Media for Art League City
Lukey Resources/SmartNet slideshare May 2010
1. Lukey ResourcesOpening Minds-Unlocking Performance Key adj. central, crucial, essential, important… Resources n. means of supplying what is needed CBD, Christchurch, New Zealand
4. What do we do now? ... So much of today's turmoil is unprecedented that we can't find much guidance by looking to the past. For managers across the global economy... today's great question is, What do we do now?" Geoff Colvin How to Manage Your Business in a Recession FortuneJanuary 19, 2009 5/27/2010 4
5. “It is not necessary to change. Survival is not mandatory.” W. Edwards Deming
6. Collaborating to Grow Living Organisations “To create better health in a living system, connect it to more of itself." Margaret Wheatley
7. "We shape our tools and they in turn shape us.“ Marshall McLuhan Innovation
9. “Our organisation is divided up into watertight compartments – just like the Titanic!”Editor –international magazine
10. Creating Value “… [companies] create value not from physical resources but from the intelligence and competence of people… If you want to create profit, you should focus on things that are driving profit… the intangible assets and the things people know and do.” Dr. Karl-Erik Sveiby SmartNet Workshops 1998
12. The New ABC Attitudes Behaviours Competencies =Capabilities In tough times it's peoples attitude which makes the difference ...
13. SmartNetLearning Faster-Working Smarter L > C “For an organisation to survive its rate of learning must be equal to, or greater than, the rate of change in its external environment.” Reg Revans http://www.smartnet.co.nz
14. SmartNet Under our SmartNet workshops brand we design and stage manage high energy live and online conferences and management planning retreats and source local and international speakers, facilitators and entertainers. See print and video feedback http://www.lukey.co.nz/services/eventsfeedback.html (view video feedback)
15. Tectonic shift in ICT New interfaces New ways of working 5/27/2010 15
17. SmartNet Network Model Access to network 6,000+ listings Collegiality and collaboration Networking with purpose Front Office access / Back Office support Internet / Web sharing Individual and group marketing Brand building under SmartNet umbrella
18. Contact us “An opportunity is as real an ingredient in business as raw material, labour or finance - but it only exists when you can see it.” Edward de Bono Lyall Lukey Lyall Lukey Resources Ltd Mancan House, 236 Manchester Street, Christchurch Phones (+64) (03) 3667874 021310808 Skype lyallsmartnet Lukey Resources www.lukey.co.nz SmartNet www.smartnet.co.nz
Hinweis der Redaktion
Scripts from the past are of limited use...“...Exciting as it is to be living through historic economic drama, you can't just stand by and watch. You have to act--yet you have no script. Geoff Colvin##THE GAME IS REDUCING COSTS/INCREASING REVENUE [THIS +ADDING VALUE!]==============================================================================================================“No doubt the current global recession, something that most current leaders and decision makers have never before experienced, is also further influencing your thinking about economic cycles and globalisation. We believe that your powerful insights and ideas, if linked to the challenges and opportunities they provide [local government]chief executives and senior managers, will provide a thought provoking session on the leadership attributes they will need to demonstrate on behalf of their organisations and communities. We are looking for a practical and exciting emphasis rather than a gloom and doom one... the speed of economic cycles, quantum leaps in science, technological innovations and manufacturing efficiencies and globalisation.”SOLGM-re J Bacon 2009SPIN [Ex G Wells] [CF rdrc]SITUATIONPROBLEMIMPLICATIONNEEDRoi ISSUES [SEE ART.]
[3#]THREADING ALL THE ELECTRONIC PEARLS TOGETHER-IPHONE-IPADI Phone-mine-pull out-HESTER#PLAY LH VID-I Phone# Play RH I Pad—CAN PLAY BOTH AT SAME TIME!---------------------------------------------------------------------------------------------------------They have the tools. The new breed of up-and-coming marketing geniuses who work in them know how to use them and the barriers are lower than ever. Fundraising online is now a cinch. THE INTERNET'S SOCIAL REVOLUTION HAS MADE SPREADING THE WORD EASIER THAN EVER. THE CHARITIES WITH THE BEST IDEAS WILL WIN, THE ONES THAT FAIL TO MOVE FORWARD WILL SEE THEIR DOLLARS ERODED BY THE ONES WHO CAPTURE ATTENTION. Micro-charities and smaller players will be at a distinct advantage.... http://www.marketingmag.com.au/blogs/view/2010-marketing-predictions-1827 ----------------------------------------------------------------------------------------------------------http://www.crowdconversion.com/facebook-marketing/?10303 Monetising social mediahttp://www.crowdconversion.com/facebook-fan-pages/[ex Robert Grant (Crowd Conversion) [CrowdConversion@gmail.com]:There are 1.6 BILLION active users on the Internet A whopping 20% of these users are on FacebookFacebook is the biggest social medial platform in the world 80% of all businesses, including companies like Visa, Hewlett Packard and Cisco are now using Social Media to market themselves A recent survey by Forrester indicated the majority of global companies are INCREASING their social media presence in 2009. This is a firestorm of opportunity for small businesses to take advantage of. Crowd Conversion™ will get you there, because it works for BOTH newbies AND experienced marketers.....You Build Your Core Relationships with both “influencers” and “evangelists”. You Gather Your Crowd—by expanding the horizon of your personal network. You Engage Your Audience--with content, videos, and other core strategies. You Amplify Your Message—by drawing other people into the “conversation”. You Magnetize Your Extended Network—with “sticky” strategies and tactics that work like gangbusters. You Skim the Cream—this is where the list building gains altitude. You Make Them An Offer They Can’t Refuse—but make no mistake, do this WRONG, and you’ll come crashing back to earth. Now You Have PAYING Customers—who have ALL come to you from your Facebook strategies and are happy to give money. Rinse & Repeat—the wheels are on the bus now. All you have to do is drive and you’ll make even MORE money!