4. We Are on the Threshold
Robots
Artificial intelligence
Flight to Mars
Drones
Zero-price energy
Biotech
Augmented reality
Self-driving cars
Internet of things
Big data
3D printing
5. Not Just a Tech Revolution
The giant technological leap is just one of the
facets of change
Phase transition
1. Cognitive revolution: Homo Sapiens appeared
2. Neolithic revolution: a new world of agriculture
and cities
3. Axial Age: a new world of ethics
and philosophy
4. Industrial revolution: a new world
of science, technology, and progress
5. Now…
6. What Will Change the Most?
Technology
Economics
Culture
Politics
Management
Leadership
Thinking
Values
Religion
Family
Perception of time
Perception of age
Perception of gender
7. Three Revolutions (by Moisés Naím)
“More” revolution
More people, more countries, more companies,
more innovations, more cities, more students,
more sciences, more saints and more crimes
Mobility revolution
Migration, travel,
transfer of information & goods & money
Mentality revolution
No traditional authorities, no traditional truth
8. The Future is Not for Everybody
Trailblazers = leaders
Successful followers
Unsuccessful followers
Victims of a catastrophe
Lazy observers
Isolated ones
9. Welcome to the New World
New phase (postmodern) communities in
Europe, Northern America and Pacific
More modern nations in Eastern Europe,
Latin America, Southeast Asia, Western Asia
Losers on all continents
Oecumene and Outskirts
10. Oecumene 2030
No borders
Cheap (even free) and high-quality goods
Netocrats & consumtariat
Netocrats
are working for joy
and self-fulfillment
Consumtariat
is just consuming for free
11. Outskirts 2030
Poverty, illiteracy, institutional incapacity
Media producing envy
Unable to distribute humanitarian aid
Religious fanaticism and cargo cults
14. Geography
Oecumene with enclaves of Outskirts
Outskirts with enclaves of Oecumene
A membrane border
A tourist and a tramp (Zygmunt Bauman)
Grey Zone
Quarters of netocrats and quarters of paupers
15. Impact on MICE Industry
Only Netocrats from Oecumene
More threats – more risks –
more topics – more reasons to meet –
more travel – more meetings
16. Some Consumer Trends (1)
Experience economics
Adventures – Surprise me! – Frontierism
Authenticity and variety
Unique and untouchable places
Hipster holidays:
not like the others
Live like locals
Gamification
Storytelling
Edutainment
17. Some Consumer Trends (2)
Higher pace of life
Increased value of time
Demand for quality of time
Fatigue from the speed,
need for a pause
Less text, more photos
and graphics
Change addicts
Never sleep
18. Some Consumer Trends (3)
Less barriers
Cost reduction
More flights
More mobile apps: translation,
guides, references
More frequent and
shorter trips
Last minute decisions
19. Some Consumer Trends (4)
Superconnected
Social networks: always connected with
my reference groups
Instant recommendations and references
No mediators
Bee behaviour
Always working like nomads
20. Some Consumer Trends (5)
EGO-nomics
I’m not like others
It’s the “I” in what they buy
Personalization and customization
Do It Yourself
More control
Ready to contribute
Traveling alone
Insta-Narcissism
21. Some Consumer Trends (6)
Active age
Retired but not tired
Peter Pans
An inner child
Wants to live forever
99 lives in one
The culture of change
22. Some Consumer Trends (7)
Spiritual search
A request for the sense of life
Social state: experience, not goods
Participation, not passive observation
Creative places
Transformational trips
23. Economic Trends
Sharing economy, wikinomics,
open source
Direct contacts & collaboration
Bleisure: business & leisure
25. Geopolitical Trends
More local conflicts, more zones of
terrorist threats
Importance of country reputation
Greater competition of destinations
26. Threats Will Always Be with Us
Terrorists
Data crash and hacking
Epidemics
Accidents
27. Trends Form the Future
More threats – more risk – more travel –
more meetings
Less privacy
Easy travel – shorter – more frequent
More competition – higher quality – lower
prices
29. Our Strategy
Accept new higher risks
Follow consumer trends to add value
Contribute to social environment
30. 6F: Key to Future Events
Fast
Flexible
Focused
Format-rich
Fun
Fenced
飞
31. Advice from Security Experts
Setting security as a priority
Audit threats
Visible security
Bag search & thorough search of facility
Communication is the key
Promoting normal life
Managing emotions
Empowering your staff
32. Technology Provides Solutions
ID implants
Face recognition
Big data
Real-time lie detectors
We can’t imagine the future
technologies which will help