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Redes Sociales y Marketing en el siglo XXI

  1. Universidad de Alicante Redes Sociales y Marketing en el siglo XXI Luz Ma
  2. Contents Trends Definition Major social networks Tradicional media vs social media Facebook and its recent updates
  3. El uso de las redes sociales en el Marketing • Two Broke Girls • Season 4, episode 1 • blanca-4x01.html
  4. Qué es social media marketing • Social media marketing is the process of gaining website traffic or attention through social media sites. • Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
  5. Major findings • Marketers place very high value on social media: A significant 92% of marketers indicate that social media is important for their business, up from 86% in 2013. • Facebook and LinkedIn are the two most important social networks for marketers. When forced to only select one platform, 54% of marketers selected Facebook, followed by LinkedIn at 17%.
  6. Usuarios 1.28 Billion FACEBOOK 540 million GOOGLE+ 255 million TWITTER 187 Million LINKEDIN
  7. Google+ • Google+ allows for more direct and personal relationships. • Unique functionality of hangouts (live video chats). • G+ profiles helps you to get potential big impact on search engine page results. • It allows to join communities to discuss about business .
  8. Linkedin • This helps you to find Business Partners, Clients and Service Providers. • LinkedIn Recommendation is the ultimate way to boost your company’s credibility and gain new clients. • LinkedIn allows you to make your profile information available for search engines to index. • LinkedIn Groups represent a fantastic opportunity for businesses to network and grow.
  9. Las redes sociales So, which one do you use?
  10. Pinterest • Pinterest is a virtual pin board incorporated within a social network, think of it as a digital scrapbooking. • Organize your pin boards in categories that define the products and services that you offer. • Pinterest is an amazing source of traffic, leads and sales. • Allows you to Interact and engagement with targeted audience.
  11. Categories Social Media C to C review Websites Yelp, Tripadvisor Social commerce Pinterest, Facebook Images Instagram, Vine Conversation Twitter, Facebook, Tumblr
  12. SEO • Search engine optimization (SEO), es el proceso de mejorar la visibilidad de un sitio web en los resultados orgánicos de los diferentes buscadores. • En los últimos años, la generalización de las estrategias de posicionamiento en buscadores y su implementación en un mayor número de websites, han logrado generar la consciencia que ocupar los primeros puestos en las páginas de resultados puede ser crucial para un sitio.
  13. SEO (Search engine optimization) The actual search terms or keywords typed into search engines What people search for Which search engines are preferred by their targeted audience How search engines work Las consideraciones de SEO A D B C
  14. Cookie • Cookie is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user's previous activity. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items in a shopping cart) or to record the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited by the user as far back as months or years ago).
  15. How Facebook Exchange works
  16. Traditional media vs Social media
  17. Two-way conversation Free platform One-on-one marketing Informal language Active involvement One-way conversation Paid platform Mass marketing Formal language Passive involvement Social media Traditional media Social media vs Traditional media
  18. Why social media are taken by business people? 5 4 3 2 1 To get a wide exposure Spread a message professional manner. Build a tremendous relationship even with unknown people The customer can interact directly with the companies “Word of mouth” – this is maximum business people concentrated on.
  19. The benefits of social media Word-of-mouth advertising Improved audience reach and influence Increased customer loyalty and trust Company branding Improved brand awareness Improved social signals Social media
  20. Remove Unpaid Plugs in User News Feeds • From January 2015, advertisers on Facebook now have to buy ads for every post that they want to display on their fans’ newsfeed. • Apparently, this step was taken by Facebook to cater to thousands of their users who reported being unhappy by the amount of promotional posts appearing on their newsfeed.
  21. Rolling out the Facebook ‘Buy’ button. • This feature will allow buyers to purchase goods directly on Facebook without landing onto some other websites. Facebook is partnering with ‘Stripe’ to power this feature.
  22. The Ad preferences option • Ad preferences will allow people on Facebook to share what they are and they are not interested in, which means advertisers will be able to reach audiences more accurately.
  23. Trends • Investment in Social Media Will Become a Necessity, Not a Luxury • Google+ Will Become a Major Factor • Image-Centric Networks Will See Huge Success • We’ll Witness the Rise of Micro-Video • Foursquare Will Decline Sharply • MySpace, Love it or Hate it, Will Grow • LinkedIn Will Become a Major Player for B2B Business Growth
  24. Preguntas Which social networking sites do you think we should be watching? Which do you think are on their last legs?
  25. Universidad de Alicante Luz Ma Thank You!