The document outlines the development of a roadmap by PROsumerNET to identify research priorities for the consumer goods sector in Europe. It analyzes major changes, future scenarios, and key drivers in the market and society. The roadmap identifies 13 technology objectives to address social, business, sustainability, and consumer needs over short, medium, and long time horizons. It also identifies major research areas and possible support actions to facilitate technology transfer, research, and innovation.

1. Emanuele Carpanzano
Research Priorities for Consumer Goods:
the PROsumerNET Roadmap

2. 2011 2012 2013
European Consumer Goods Research Initiative
Networking European Technology Platforms addressing Design-based
Consumer Goods Industries and Related Research and Technology Fields
Web community
creation
First Round of
Expert workshops
Second Round of
expert workshops
First Questionnaire for
targeted experts
First validation
of the Drivers
Final Validation
Meeting
State-of-the-Art analysis
Analysis of the main Socio-
Economic paradigms
Proposal of Future
scenarios in the
CG sector
Preliminary selection of
Technological objectives PROsumerNET
Roadmap
Single interviews
with industry experts
The roadmapping activities development

3.  Analyzes the major changes in the consumer goods area
 ​​Provides the possible response to face future scenarios
 Identifies the main cross-sectoral technical objectives
 Identifies the time horizon to implement technical objectives
 Identifies the research priorities
The ProsumerNET roadmap

4. The ProsumerNET framework

5. Roadmap Development
General Drivers
classification for
the market and the
social changes
Classification of
the strategic key
technology
objectives
Scenarios Selection
Selection and Time Horizon for
the Technology objectives for
the DB consumer goods sector
Identification of the
technology areas
which can be
relevant for the
Consumer Goods
sectors
PROsumerNET
community
validation
Identification of the key
technology and research areas
Identification of possible support
actions
Response to scenarios
MARKETAND
SOCIALDRIVERS
TECHNOLOGY
SOLUTIONS
RESEARCHAREAS
SUPPORT
ACTIONS
Selection of the
key business
drivers which
are relevant for
the DB
consumer goods
sector
Selection of the
key social
drivers which
are relevant for
the DB
consumer goods
sector

6. Scenarios Selection
• Higher demands and new socio-cultural values
• “The person” in brand man. and market
segmentation
• Industrial processes management major than
creativity
• Radical technological innovation
• Coexistence of “intangible” motivated
consumption
• Prevalence of online and mobile commerce
• Permanent analysis of consumer and
retailers to incorporate in product
development and marketing
Radicaltechnologicalinnovation
Highdegreeofenergytechnologydevelopment
Primaryimportanceofinnovationandcreativity
Experimentationwithnewmaterials
Highinnovationinproducts
GlobalandcooperativelyorientedR&D&Istrategy
• “Tangible” aspects of consumption
predominate
• “Physical and visual contact key in buying
process
• Less Asian consumers, more Asian firms
• Knowledge-based economy
• Main providers: traditional distribution
channels
• Conservative commercial offers
• Incremental technological innovation
• Deterrence to resource efficient
technologies
Tepid Economic
Growth
Robust Economic Growth

7. Roadmap Development
General Drivers
classification for
the market and the
social changes
Classification of
the strategic key
technology
objectives
Scenarios Selection
Selection and Time Horizon for
the Technology objectives for
the DB consumer goods sector
Identification of the
technology areas
which can be
relevant for the
Consumer Goods
sectors
PROsumerNET
community
validation
Identification of the key
technology and research areas
Identification of possible support
actions
Response to scenarios
MARKETAND
SOCIALDRIVERS
TECHNOLOGY
SOLUTIONS
RESEARCHAREAS
SUPPORT
ACTIONS
Selection of the
key business
drivers which
are relevant for
the DB
consumer goods
sector
Selection of the
key social
drivers which
are relevant for
the DB
consumer goods
sector

8. Key drivers for new consumption trends
New consumers
Sophisticated needs Service adaptation Product Self Design
Cost based selection
Intuitive and simple use
«Urban» needs
Sustainable Life style
Functions for the health
and the well-being
Cultural and emotional
Aspects

9. Roadmap Development
General Drivers
classification for
the market and the
social changes
Classification of
the strategic key
technology
objectives
Scenarios Selection
Selection and Time Horizon for
the Technology objectives for
the DB consumer goods sector
Identification of the
technology areas
which can be
relevant for the
Consumer Goods
sectors
PROsumerNET
community
validation
Identification of the key
technology and research areas
Identification of possible support
actions
Response to scenarios
MARKETAND
SOCIALDRIVERS
TECHNOLOGY
SOLUTIONS
RESEARCHAREAS
SUPPORT
ACTIONS
Selection of the
key business
drivers which
are relevant for
the DB
consumer goods
sector
Selection of the
key social
drivers which
are relevant for
the DB
consumer goods
sector

10. Key drivers for future business
Future Companies
Market
Segmentation
Product-Consumer
Interaction
Persistent Globalization
Digital portability and
open source technology
use
Integration of «invisible»
Technologies
Increased Technology
cooperation
Relevance of new
communication and
interface channels
Resource and
material scarcity –
New energy source
developments
Brand Equity New advanced
materials and

11. Roadmap Development
General Drivers
classification for
the market and the
social changes
Classification of
the strategic key
technology
objectives
Scenarios Selection
Selection and Time Horizon for
the Technology objectives for
the DB consumer goods sector
Identification of the
technology areas
which can be
relevant for the
Consumer Goods
sectors
PROsumerNET
community
validation
Identification of the key
technology and research areas
Identification of possible support
actions
Response to scenarios
MARKETAND
SOCIALDRIVERS
TECHNOLOGY
SOLUTIONS
RESEARCHAREAS
SUPPORT
ACTIONS
Selection of the
key business
drivers which
are relevant for
the DB
consumer goods
sector
Selection of the
key social
drivers which
are relevant for
the DB
consumer goods
sector

12. Technology Objective
 13 Technology objectives have been identified
 Each of them involves specific social and market challenges togheter with
specific research areas
Technology objectives for the DB consumer goods sector

13. The PROsumerNET Technology objectives
Sustainability
perspective
Technology push Business demand
Consumer
perspective

14. The PROsumerNET Technology objectives
Sustainability
perspective
Technology push Business demand
Consumer
perspective

15. The PROsumerNET Technology objectives
Sustainability
perspective
Technology push Business demand
Consumer
perspective

16. The PROsumerNET Technology objectives
Sustainability
perspective
Technology push Business demand
Consumer
perspective

17. General rating for Technology Objectives

18. Time Horizon

19. General Drivers
classification for
the market and the
social changes
Classification of
the strategic key
technology
objectives
Scenarios Selection
Selection and Time Horizon for
the Technology objectives for
the DB consumer goods sector
Identification of the
technology areas
which can be
relevant for the
Consumer Goods
sectors
PROsumerNET
community
validation
Identification of the key
technology and research areas
Identification of possible support
actions
Response to scenarios
MARKETAND
SOCIALDRIVERS
TECHNOLOGY
SOLUTIONS
RESEARCHAREAS
SUPPORT
ACTIONS
Selection of the
key business
drivers which
are relevant for
the DB
consumer goods
sector
Selection of the
key social
drivers which
are relevant for
the DB
consumer goods
sector
Roadmap Development

20. Major Research areas of intervention
PRODUCT/SERVICE DESIGN&DEVELOPMENT
ADVANCED PROCESSES AND CONTROL SYSTEMS
2020
Virtual Reality (VR), Augmented Reality (AR) to assess final product performances and functions
New smart approach to assess and select the total impact of a product - (DFS, GD, ED)
Complete and holistic simulation of product chain from producer to final user - From virtual
Flexible design tools to enhance creativity in fashion design and rapid mokup
Tools to incorporate Cultural content in new products
Design methodologies for special categories - Universal
Design and interpret the emotions - Tools for Emotional
2014 2015 2016 2017 2018 2019
2D/3D CAD – PDM technologies for consumer product development integrating end-of-pipe
Sectoral CAD-PDM technologies integrating standards for Life Cycle Assessment, LCC and Ecodesign
2020
Information Design and communication related to products (E-accessibility)
Assuring variety, functionality to consumer and simplicity in production – Design for simplification / Modular
Tools for Rapid design & fast global market launches
Tool for Co-creation and Web technologies for Collaborative design
Dedicated Tool for ergonomics simulation and design assuring best fit solutions
2014 2015 2016 2017 2018 2019
Manufacturing for advanced composite materials and components
Energy and material reduction by adaptive equipment and optimization
Intelligent cooperative automation supporting flexible, small batch/ craft
SFF technologies : Additive/Subtractive flexible Manufacturing
Rapid and massive prototyping of industry product series
Cooperative and self learning machines - human-robot interactive cooperation
Automatic finishing processes (polishing, decoration) , Automatic 3D printed (laser
Reusable global interoperable equipment - Plug and Produce components for
Simulation and Emulation in Manufacturing : Virtual production and Manufacturing modeling
2014 2015 2016 2017 2018 2019 2020
Smart and Digital Factories: Robotic and ICT for manufacturing, sensorized processes
Tools for real-time in-situ sustainable management of factories
Surface engineering and coating tecniques- Advanced printing processes, Spray use,
Software tools to obtain zero defect and High precision manufacturing
New multifunctional production systems for manufacturing and assembly/disassembly
Decision support methods including economic/technical risk analysis
20202014 2015 2016 2017 2018 2019

21. Major Research areas of intervention
CONSUMER INTEGRATION
NEW MATERIALS AND COMPONENTS
20202014 2015 2016 2017 2018 2019
Semantic Web technologies for consumer-needs and product-features Matching.
Smart communication system between consumers and firms
Advanced Web shop and web functionalities
Real-time Web-based collaboration technologies - cooperative applications for sharing information
Anthropometric and user Data Processing Analysis
Web technologies for data mining and consumer profiling
Advanced scanning Technologies and New ubiquitous and smart scanning devices
Smart Product packaging
New physical shops concepts
Tools for Virtual Try on and virtual quality test for design,
Ubiquitous Total Tracking & Tracing of product
Tools for virtual organization network
Standard in communication in B-to-B and B-to-C environment
2014 2015 2016 2017 2018 2019 2020
Materials with reduced environmental impact through life cycle;
Advanced electronic components - Invisible elements - Electronic miniaturization
2014 2015 2016 2017 2018 2019 2020
New advanced High performing materials by Natural and bio-based materials
Components with localized high/advanced performances
Recyclable materials and components - Reusable parts
Smart/intelligent systems to respond to environmental changes
Sensoring elements and communication elements
2014 2015 2016 2017 2018
Easy customizable parts
Materials for Health - Bioresorbable, Bioactive and Biocompatible materials;
Tools for predictive modeling through the full life cycle, including lifetime prediction and health impact
Technology portability trough advanced components
2019 2020

22. Major Research areas of intervention
NEW BUSINESS MODELS
KNOWLEDGE MANAGEMENT
20202014 2015 2016 2017 2018 2019
Transfer of product-chain performance value in product features recognized by consumer
Methodologies for partner selection and supply chain monitoring
Streamline Planning & Execution
Management of the customer experience - New customer Relationship management concepts
Integration of Business and Social value by valuable service concepts
Marketing Brand Management
2020
Control and management of the whole product life cycle
Technology for Business Analytics
Innovative methodologies for strategic vision (customer profile building, service network design, technology partner
Intelligent Sales and Retail management
Tools supporting E-business models for consumer good sectors
2014 2015 2016 2017 2018 2019
20202014 2015 2016 2017 2018 2019
Analytic approaches in business and innovation management
Networks for innovation constantly involving results from R&D projects
Tools for Strengthening of the Creative potential
Research management in service areas
Knowledge Transfer Partnerships – Inter-firm partnership and Research–firms partnership
2014 2015 2016 2017 2018
Methodologies for Rapid Knowledge Transfer
Methods to benchmark and capture explicit and tacit knowledge
Team Diversity management
Collaborative tools to link knoweldge needs and worker skill and Training
Learning factories
2019 2020

23. Roadmap Development

24. Possible Support Actions
Support actions to
Technology Transfer
Support actions to
Research
Support actions to
Innovation
 New smart and agile
mechanism to finance
innovation within SME
 Maximize output from
research projects
 Rapid transfer of new
competences to the
companies
 Support to new
advanced skills for
new products
 New cooperation schemes between
Research centres and SMEs
 Funding programmes focused on specific
innovation types
 Research on not-Technology areas

25. Roadmap Development
General Drivers
classification for
the market and the
social changes
Classification of
the strategic key
technology
objectives
Scenarios Selection
Selection and Time Horizon for
the Technology objectives for
the DB consumer goods sector
Identification of the
technology areas
which can be
relevant for the
Consumer Goods
sectors
PROsumerNET
community
validation
Identification of the key
technology and research areas
Identification of possible support
actions
Response to scenarios
MARKETAND
SOCIALDRIVERS
TECHNOLOGY
SOLUTIONS
RESEARCHAREAS
SUPPORT
ACTIONS
Selection of the
key business
drivers which
are relevant for
the DB
consumer goods
sector
Selection of the
key social
drivers which
are relevant for
the DB
consumer goods
sector

26. Response to the foreseen Scenarios : Demand Change
Short
Term
Medium Term Long Term

27. Thanks for your kind attention
More information on
www.prosumernet.eu
Emanuele Carpanzano