Báo Cáo Thực Tập Tiếng Anh Bán Hàng Tại Công Ty, 9 Điểm.docx

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Tải miễn phí – Kết bạn Zalo/Tele mình 0917.193.864
INTERNSHIP REPORT
SALES PROCESS AT NGOC PHAT
AUTOMOBILE CO., LTD

2
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION ..........................................................................................1
1.1. The role of the internship.............................................................................................1
1.2. Internship content..........................................................................................................1
CHAPTER 2: OVERVIEW OF NGOC PHAT AUTOMOBILE CO., LTD ...................2
2.1. Company information...................................................................................................2
2.2 . Human resource situation ...........................................................................................3
2.3 Managerial characteristics of the company ...............................................................4
2.3.1 The organizational structure of the company ......................................................4
2.3.2 Functions and duties of each department .............................................................4
CHAPTER 3: SALES PROCESS IN THE NGOC PHAT AUTOMOBILE CO., LTD 5
3.1. Internship task ...............................................................................................................5
3.2. Sales process..................................................................................................................6
3.3. Sales results ...................................................................................................................9
3.4. Overall assessment of the Company's sales process.............................................. 10
3.4.1. Advantages........................................................................................................... 10
3.4.2. Limit...................................................................................................................... 10
CHAPTER 4: CONCLUSION ............................................................................................ 12
4.1. Summary ..................................................................................................................... 12
4.2 Lessons learned ........................................................................................................... 12
4.2.1. Lessons learned to improve task’s performance ............................................. 12
4.2.2. Lessons learned about skills............................................................................... 13
4.2.3. Lesson learned about attitude ............................................................................ 14
4.3 Some recommendations ............................................................................................. 14
4.3.1. Recommendations for the company.................................................................. 14
4.3.2 Recommendations for Faculty and University ..............Error! Bookmark not
defined.
REFERENCES ..................................................................Error! Bookmark not defined.

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1
CHAPTER 1: INTRODUCTION
1.1. The role of the internship
As a graduating student who is about to leave the university, I desire to find a
suitable job which is appropriate with my major and can motivate me in long term. .
As Thanks to the spiritual support from my teachers, family and friends, I have been
able to orient my job after graduation as a salesman in a company specializing in cars,
trucks, etc. This is a job I have always been cherished since applying for admission to
the Dong Nai University. Moreover, after the internship at the company, I love this job
even more because in the process of acquiring, I gained a broad understanding of the
business fields, as well as a deep understanding of a company's business system and
the requirements of each job position. The work during internship has brought me
many valuable practical experiences, helping me to apply the theory of school-based
learning to my work and letting me know about the high income of a salesman in
automobile company .
1.2. Internship content
Internship at Ngoc Phat Automobile Co., Ltd: Address: June 26, KP 1, Buu
Long Ward, Bien Hoa City, Dong Nai started from May to July 2019. I was assigned
work as a full-time employee of the company. In order to carry out good customer care
and sales tasks, I myself have constantly studed about the company, the operating
processes, and the products and services that our company provides. . When I
understood the working process and operation of the company, I was not embarrassing
to encounter urgent situations anymore. During the internship, I faced with many
serious situations.+, but thanks to that, I learned many lessons for myself. Growing up
from mistakes was always a valuable experience.

2
CHAPTER 2: OVERVIEW OF NGOC PHAT AUTOMOBILE CO., LTD
2.1. Company information
Official name: NGOC PHAT AUTOMOBILE CO., LTD
Tax code: 3602156786
Address: 26/6, KP 1, Buu Long Ward, Bien Hoa City, Dong Nai
Account number: 012-1-00-247165-1
Bank: Vietnam Commercial Joint Stock Bank - DONG NAI Branch
• Transaction name: NGOC PHAT AUTO COMPANY LIMITED
• Business license: 3602156786 - date of issue: November 4, 2009
• Operation date: November 20, 2009
• Phone: 0612308786 - Fax: 0612308786
• Director: NGUYEN NGOC SON
• CHARTER CAPITAL: 100 BILLION VND
Hyundai Ngoc Phat (http://hyundaibienhoavn.com) Motor Co., Ltd
(http://hyundaibienhoa.vn/hyundai-dong-nai.html) was established under the business
certificate No. 3602156789 by the planning department and Investment in Dong Nai
Province issued on November 5, 2009; located right in the City Center at 26/6 KP1,
Bo Buu Long, Bien Hoa Dong Nai.
As one of the leading enterprises in Dong Nai province, the company
specializes in providing originally imported Hyundai cars of Korea Hyundai. In recent
years, with prestige, quality and continuous improvement efforts, the company has
affirmed its position by dominating the market of Dong Nai and neighboring
provinces, and receiving many support and encouragement from consumers. In order
to carry out the mission of transferring the "3S OFFICIAL STANDARD
AUTHORIZED AGENCY" to the first Viet Nam Automobile Joint Stock Company in
Dong Nai, Hyundai Ngoc Phat Automobile always keeps in mind "FOCUSING
STABLE RELATIONSHIP" to bring customers perfectly manufactured products and
100% quality assurance in Korea by Hyundai Automotive Corporation. The company
is currently operating under the international standards of Hyundai Korea, with a staff

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of professionally trained, and a team of technicians who are experienced engineers
trained by leading experts
2.2 . Human resource situation
Table 2.1. Scale and labor structure of the company
Unit: People
Indicators 2016 2017 2018
Quantity Percentage Quantity Percentage Quantity Percentage
Total labor 78 100 95 100 117 100
Sex
Male 64 82 80 84 101 86
Female 14 18 15 16 16 14
Total labor 78 100 95 100 117 100
Age
Under 30 47 60.26 67 70.5 87 74.4
30 - 45 22 28.2 21 22.1 20 17.1
Over 45 9 11.54 7 7.4 8 6.85
(Source: HR Department)
Through the above table, we see that the total number of employees of the
company increased steadily over the years. The total number of employees as of
December 31, 2018 was 117 people, which was an increase of 17 people compared to
the end of 2017. In which, the rate of male labor was higher than that of female
workers, namely: in 2016 the number of male workers was 64 people, accounting for
82%. In 2017 the number was 82 people, accounting for 84% rate. By 2018 the
number of male workers was 101. There was an increase of 22 people compared to
2017, accounting for 86%. That was due to the nature of the production work in the
production workshop was to work with machineryand noise, requires high accuracy
and at the construction sites, it was mainly heavy work, with high dangerous level.
High risk requireed more health so the number of male employees was more dominant
than female employees, which was consistent with the business characteristics of the
company.
Moreover, we see that the company's human resource was mostly young
people, the number of employees under the age of 30 was the majority, in particular:
in, there were 47 people, accounting for 60.26%. In 2017, the number was 67,

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accounting for 70.5% and by 2018, there were 87 people, accounting for 74.4%. They
were healthy and enthusiastic people, so the ability to complete the job was high but it
was very easy to change the working environment. They didn’t stay with the company
for a long time, in stead; they just work for a while and then move to another
company. This affects the labor quality of the company and its is costly and time
consuming to recruit and train new employees.
2.3 Managerial characteristics of the company
2.3.1 The organizationalstructureofthe company
(Source: HR Department)
Figure 2.1: Organizational chart of the company
2.3.2 Functions and duties ofeach department
- Director: Is the executive of the legal representative of the company and takes
the highest responsibility for all business results in the Company. The Executive
Director of the Company under the regime of leader, has the right to decide the
management structure of the company according to the principle of compact and
effective reduction.
- Logistics Department: Is responsible for receiving instructions from the Head
of the departments to perform the delivery of goods and related papers.
- Sales Department: Has the function of helping Director to organize business,
understand the market, find sources of consumption and source of buying from
partners; conduct business transactions.
- Accounting Department: Provide sufficient information about financial
activities in the unit, receive, record, classify, process and provide information,
DIRECTOR
ACCOUNTING
DEPARTMENT
HR DEPARTMENT SALES DEPARTMENT LOGISTICS
DEPARTMENT

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synthesize and report on the main operations taking place in the unit, It helps the
Director to have a comprehensive review of the activities of the economic unit.
- Human Resources Department: is responsible for building and completing the
organizational structure of the company in accordance with the requirements of
business organization, building and organizing the implementation of plans on wage
labor, policy resolution for workers.
KHO BÁO CÁO THỰC TẬP NGÔN NGỮ ANH
https://baocaothuctap.net/bao-cao-thuc-tap-ngon-ngu-anh/
CHAPTER 3: SALES PROCESS IN THE NGOC PHAT AUTOMOBILE CO.,
LTD
3.1. Internship task
My job is to help staff at the sales department.
- In the first few weeks, I was arranged to practice at the accounting
department. Because I was not an officlal employee of the company and the internship
task was not equivalent with my major so my knowledge and experience was limited.
Afterthat, the sales department was in short of people, so the company assigned me to
the sales department to assist the sales staff, the jobs that I have done in the sales
department were:
- Receive customer calls.
- Consult and update customer information
Receive customer calls, check email
Identify customer’s demand
Consult product’s information
Receive order
Inform to managers

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Figure 2.2:Workflow
Step 1: Receive phone call, check email: when I came to the company, I
listened to the phone call then greeted and asked what customers needed.
Step 2: Determine customer needs, ask what kind of car and truck customers
needed
Step 3: After that, I gave a brief advice on the car and truck that the customers
wanted to buy such as price, quality, introduction of other types of products.
Step 4: I recorded information about the items that customers wanted to buy
such as: what kind of car... and information about customers such as: customer name,
address, contact phone number ...; and customer’s demand such as: type of service
required, delivery time.
Step 5: After having information related to the customer, I sended information
to the department to review and perform contract signing
3.2. Sales process
Figure 2.3: Sales process of the company
Step 1: Identify and find customers
Step 5: Invite customers to the negotiating table
Step 6: Re-visit customers
Step 7: Make decisions
Step 8: Handover the car to the guest
Step 1: Identify and find customers
Step 2: Meet and welcome
Step 3: Explore, introduce 5 points around the car
Step 4: Experience and test driving
Step 9: Provide after-sales services

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• Showroom customers
• Online customers
• Customers search by going to the market
• Customers introduced from other sales
Step 2: Meet and welcome
• Serious costumes to create trust for customers
• Quickly welcome
• Professional equipment
• Comfortable interaction with customers
Step 3: Wxplore, introduce 5 points around the car
• The driver's side
• Front of engine
• Passenger side
• Behind the car
• Interior in the car
Step 4: Experience and test drive
• Encourage Driving Tests Before Customers Request
• Always maintain the test drive condition in ready-to-sell condition
• Accurately convey the value of the vehicle from the customer's point of view
TRAINING PROCESS
 Prepare time
 Test drive - introduce the running track
IN THE TRAINING PROCESS
 Ask customers to fill in the test drive form
 Answer all questions and queries related to the test driving process that
customers have
 Emphasize positive feedback to sow customers' confidence that they have made
the right choice.
 End the talk by describing the benefits of driving and possessing the vehicle.
Step 5: Invite customers to the negotiating table

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• "Provide accurate information about product components and allow customers
to directly participate in the selectionprocess."
• Price quotes
• Date of shipment and delivery date
• Trade valuation
• Identify financial options
• Submit the original proposal
• Negotiating proposals
• Submit the final proposal
Step 6: Re-visit customers
• The important point of persuading customers to visit
• Propose ideal offering for customers.
• Consider convenient time and place for customers to choose
• Solve questions / Needs
• Maintain a polite and professional attitude.
• Thank you for your time
Step 7: Make decisions
• Prepare an "Expedited" Contract to prepare less than 30 minutes based on
customer requirements.
• Review the Contract Prepare the paper Explain how to "Accurate" and "Easy"
so that customers can understand
• Contract Summary "Assuring" customer choice of vehicles is the right choice
• "Ensure customers understand the content of the contract completely."
• "Ensure customers understand the content of the contract completely."
• Check for any other questions that arise before processing the following.
• Describe most accurately from a customer perspective
• Customers really like TVBH explanations simply.
• Bring opportunities for customers to review
• The reputation of TVBH and the guarantee in the decision to buy will increase.
• Do not pressure customers to sign pen
Step 8: Deliver the car

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• Check before delivery
• Explain about the car
• Warranty & Service
• Car delivery ceremony
Step 9: Customer service after sales
• Contact customer tracking
• Contact the customer within 30 days of purchase and see if the customer has
any problems with the car.
• Provide an assessment at an agent or any location that customers like.
• Make at least 5 personal contacts and send 2 invitations to 1 year agent
• Congratulate customers on personal anniversary and send them information
about new cars.
• Congratulate customers, send them personal cards and a small gift.
• Emphasize customer satisfaction when prioritizing HYUNDAI.
• Contact the customer to schedule a service and remind them to regularly check
the appointment.
• Contact to see if there are any problems every month after implementing
Business Performance service
3.3. Sales results
Table 2.1. Results of production and trading
Unit: MillionVND
Indicators 2016 2017 2018
Quantity of sold cars 594 785 907
Hyundai Kona 32 45 56
Hyundai Grand i10 216 267 291
Hyundai Elantra 34 64 45
Hyundai Accent 57 56 91
Hyundai Santafe 64 76 102
Hyundai Tucson 84 102 128
Hyundai Solati 13 42 38
NEW PORTER 150 8 5 17
Hyundai Starex 5 13 36

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Used cars 81 88 103
3.4. Overall assessment of the Company's sales process.
3.4.1.Advantages
Product consumption has increased over the years, showing positive signals in
the future. Revenue has increased over the years, this shows that the sales and
consumption of the company's products have performed well.
Concerning the current consumption level, the company still has advantages
over competitors in the market thanks to the advantage of product consumption.
The sales process of the company has actually been effective through a deep
business system that has brought the products to more customers.
The company has many activities to improve and develop relationships with
intermediaries and customers, thereby gradually consolidating and perfecting the
business system, which are extremely important factors in sales and consume.
3.4.2.Limit
Identify and find customers
The main website of the Company does not have much diverse and rich content
to introduce information and products of the Company. This prevents the customers
from referring to the information about the Company and the products and services
that the Company provides through the internet. While customers today mainly search
for products and services that they are in need through the internet. And other
competitor companies always have professional websites, which are sympathetic to
customers. If the Company does not create a professional website, it is very difficult to
get customers and hard to compete with other companies in the market.
Negotiate with customers
The company has no eye-catching catalouge for its products and services. When
salespeople meet customers to negotiate and convince customers to use the company's
services and products, they do not have images to describe the products and services of
the Company. Since then, customers will have difficulty figuring out what the
salespeople are conveying. In addition, when sales-marketing staff send letters to
customers they need to have catalouge to attach to customers' letters, so that customers

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know the products and services that the Company provides as well as information
about the Company. If there is no catalog attached, the offer will be less effective. In
addition, the Company will not show its professional image.
Receiving orders from customers
The employees in the Company still use personal email to contact customers.
This leads to a lack of synchronization in the process of operation. Customers tend to
choose a business with a professional email address much higher than the employee's
personal email. The use of this personal email will make customers feel that the
professionalism of the Company is not high. In addition, the Company cannot take full
advantage of the promotion of the Company's brand through each letter sent.
Sign sales contract
The calculation of shipping fees in the sales contract charter for orders is
annoying to customers when they have to pay more. Customers often prefer to trade
with companies that do not charge shipping fees on their orders because they have to
spend an extra amount. The application of this shipping fee for companies operating
primarily in Bien Hoa City as the Company will reduce competition with many other
companies in the city. Since then the number of customers will decrease and the
competitors will gain customers.
10 MẪU NHẬT KÝ THỰC TẬP TIẾNG ANH
https://baocaothuctap.net/nhat-ky-thuc-tap-bang-tieng-anh/

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CHAPTER 4: CONCLUSION
4.1. Summary
Huyndai Ngoc Phat Auto Co., Ltd has achieved encouraging achievements over
the years, which is reflected in the growth of revenue and profit each year. Great
contribution to the success of the Company is an experienced sales force, high
professional level and good customer relationship.
However, in addition to these achievements, the Company's sales activities still
exist a few limitations along with increasing customer demand and fierce competition
of enterprises in the same industry, so the company needs to explore and research
solutions to improve sales performance.
The content of the internship report mainly focuses on analyzing the status of
sales activities, thereby highlighting some advantages and limitations of sales and sales
management of Huyndai Ngoc Auto Co., Ltd. to give out some recommendations to
promote the effectiveness of sales activities of the company. Despite the opinions
given from the perspective of an intern, but I hope that it will be considered by the
cCompany and will partly contribute to the Companys+’s future business
development. During the internship, combining the knowledge equipped in the school
with the actual experience at the Company, I has deeply studied the issue of sales and
determined business results at the Company, from that I have learned more practical
experiences that will be helpfull in my future jobk. Due to the limited time, my report
cannot avoid the shortcomings, I hope that the teachers’s comment on my report make
it better.
4.2 Lessons learned
4.2.1.Lessons learned to improvetask’s performance
In my opinion, sales’ job will never outdate and it is difficult for sales labor to
be unemployed. To be sucessfull with this job, it is important for each student when
they to learn from reality.
Every company or organization in general must have a sales department, a
business unit that determines the success of the company. Other department may be

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temporarily unavailable, but the sales department is indispensable. Because the
business department generates revenue and profit for the company.
In my opinion, students after graduation should apply to small companies to
learn experiences in a general way, from here they will learn soft skills in dealing with
customers; skills to give competitive prices and capture market demand. After that, I
will try to apply in biger companies, which will be more likely to be successful in the
future.
4.2.2.Lessons learned aboutskills
Listen, learn and respond
Always listen to everyone's share and suggestions. It is reasonable and right to
learn and to learn. When you don't feel satisfied, you can respond, but pay attention to
the attitude of correcting mistakes.
Able to work independently
Working at the company helps me learn the ability to work independently, no
one can help me in my assigned task.
Time management skills
In order to ensure that I have enough time and health to meet my internship, I
have trained myself to achieve good time management skills.
I can not neglect the work for the lecture on the lecture hall. And I have to
arrange enough time and energy to effectively study and practice, I must also take
good care of ourselves, eat and relax. All these things, if properly arranged and
complemented, will certainly be the basis for the best results.
I think that the humble curiosity and the way of speaking are the necessary
skills for a student to practice like you can quickly establish relationships with
colleagues and superiors even if your career skills are not good enough. But the desire
to learn will make the contact have such sympathy during the internship, I will get help
from people to complete the assigned tasks.

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Some of the practical problems that I encountered when I was in actual contact
with the company were phone listening and customer answering skills. Responding to
customers must ensure the following requirements: Having knowledge of products that
employees are advising customers, answering all questions of customers with a happy
and gentle attitude. How to handle situations with work as well as how to learn from
reality are all those things that I can't learn at school.
4.2.3.Lessonlearned aboutattitude
Be gentle with employees, colleages and managers in the company.
Be considerate with customers and partners, always have gentle attitude with
customers despite having different viewpoint with them. The words spoken must be
clear.
Respect, not disrespectful, but must be clear, unresponsive and fearful. Must be
straightforward to exchange such new work effectively.
Be gentle, friendly, care about the subordinates, be willing to listen to the
opinions of the staff, which make the work will be more convenient and smooth.
During the internship, you not only have the opportunity to interact with real
work but also learn how to have social relations in the workplace culture. So I am very
happy when someone asks me to do odd jobs like making tea, coffee, photo, writing ...
All these things give me a perseverance and adaptation to my work.
To be able to achieve the knowledge, skills and experience of pioneers, I must
always sympathize and respect them.
Sales staff is now very available, competition is extremely fierce. Therefore,
new graduates in general and myself in particular should respect every oppotunities.
The employers will be likely to recruite interns to work officially if they see interns
demonstrating the necessary qualities for the job.
4.3 Some recommendations
4.3.1.Recommendations forthecompany
First, the Company needs to develop business solutions to guide sales activities.
Establishment of an independent Marketing Department with staff trained in marketing
to promote market research activities to provide accurate, scientifically based

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information and build targets, sales plan to carry out trade promotion activities, tools
to support and promote sales activities of the Company.
Secondly, when setting up sales plan targets, in addition to relying on previous
revenue and market research results, the Company should rely on capacity and
expenses for sales activities, signed contracts and opinions in the planning period. In
the market research, the Company needs to identify factors such as quantity, consumer
habits, vehicle purchase demand, solvency and production and business situation of
traditional and potential customer groups.
Fourthly, for the improvement of distribution channels, in order to promote
sales activities, the Company needs to set norms for each subsidiary after each period,
and compare average growth of institutions that make the criteria for effective
evaluation, through which there are appropriate incentives for sale.
Fifth, develop quartetly and yearly personnel plans to determine the number
and quality of human resources to be recruited.
Sixth, develop policies and regimes to retain good employees and attract,
encourage young talented workers, especially provide attractive salary and bonus
regimes and create promotion opportunities for salesman.
Seventh, complete the recruitment of sales staff such as improving and
shortening the process of recruitment steps.
Eighth, develop more specific selection criteria such as the skills needed in
sales, the qualities needed by a salesperson; create training programs for salespeople ,
specifically:
- With the old sales staff: Regularly organize training courses to improve
professional skills and equip new sales skills in line with the trend of the era. At the
same time, the company should encourage employees to create favorable conditions
for employees to learn their own skills. The company should have training programs
for semi-adjacent management teams, such as identifying prospective, qualified
individuals who hold managerial positions and have appropriate training methods to
foster them to become a future administrator. The company can also recruit new staff
who have the capacity to supplement the management position.

16
- With a new sales staff: Encourage the sales staff to find out the characteristics
of products, customers as well as sales methods. The company should organize formal
training with the teaching of experts from the School of Business or Economics or
Business Manager. At the same time with theoretical learning, the Company should
also create conditions for new employees to have the opportunity to immediately
practice what they have been equipped by apprentice sales under the guidance of
former employees.
During the time in university, the knowledge that teachers transfer to students is
mostly a theory so the school needs to further promote cooperation with businesses to
facilitate students to learn form practice.
+ Increase practical subjects, reduce theory
+ Include more practical assignment in handling situations so that students can
visualize the situation
+ Include more practical activities in each subjiects such as forming groups,
giving situations to handle situations in business
+ Associate with businesses to support internship students because each time
applying for internship is very difficult, businesses are afraid to share business
information with strangers
+ Allow students to practice in groups so that they can help each other in
collecting information and learning about the operating apparatus at the company. +
+ Support students to find internships
+ Increase the internship time for students so that students have time to study
and learn more about their work in practice.

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REFERENCES
CACS BANJ CẦN HỖ TRỢ VIẾT BÀI VIẾT THUÊ BÁO CÁO THỰC
TẬP TIẾNG ANH, REPORT – ZALO 0909.232.620
https://baocaothuctap.net/viet-thue-bao-cao-tieng-anh-ngon-ngu-anh/
1. Syllabus Political Economy Marxist-Leninist, the National Political Publishing, Ho
Chi Minh City, 2014.
2. Duong Huu Hanh, "International business in a global market", Labour Publishers –
Society
3. Hoang The Dau,'' The New Thinking on the market,'' Publishers List
4. Nguyen Cao Van, "International Marketing Curriculum," Education Publishing
House, 2007

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