The Evolution of Mobile Apps
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A lot has changed in mobile technology since the smartphone's inception, but what has changed about how we engage with our consumers via mobile?
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The Evolution of Mobile Apps
- 1. The Evolution of Mobile Apps WHAT’S CHANGED & WHAT’S TO COME
- 2. In the last 10 years, we went from not using apps at all to having them occupy most of our digital time. Apps gave us a new world of mobile functionality at first, but now our engagement with more than a handful of apps has waned. How did we get to this point and what does it mean for the future of mobile apps?
- 3. We’ve Come A Long Way... From the first mobile phone in 1973... 1993 First Smartphone 1998 Blackberry 2007 iPhone Released To the latest release from Apple, the iPhone X in 2017
- 4. brands needed a way to engage their customers on mobile. 10:59 When smartphones came along...
- 5. Along Came Apps 1 Billion App Store downloads 1 Billion Android Market downloads 2009 2009 72minutes daily 94minutes daily Apple launches the App Store in 2008, quickly followed by the Android Market a few months later By 2011, smartphone users were spending more time in apps than on the mobile web
- 6. Brands have been engaging consumers with mobile apps since their inception, but if we’re looking closely...not much has changed. Downloaded via app store Integrates phone hardware like camera, geolocation, etc. Made-for-mobile
- 7. And Consumers Are Noticing... of smartphone users download just one app a month 51% of apps are only used 10 times before being deleted 50% Decrease in app downloads 20%
- 8. Mobile technology has evolved...a lot. But with consumer interest in downloading native apps waning, the way brands engage their customers on mobile has a lot of catching up to do. So, what’s next for mobile engagement?
- 9. The New Bar for Web Experiences CHROME DEV SUMMIT 2017 Why Progressive Web Apps Are The Future of Web Development MEDIUM A Progressive Web App Might Be Right for Your Brand Progressive Web Apps are making headlines as the “future of mobile”...and rightfully so. THINK WITH GOOGLE
- 10. Brands Seeing Results with PWAs Forbes: 43% increase in sessions per user Twitter: 65% increase in pages per session and 75% increase in tweets Lancôme: 53% increase in session length among iOS users Ola: 20% of bookings came from users who previously uninstalled the native app
- 11. There’s clearly a shift in mobile technology. Now is the time to make sure mobile engagement is evolving along with it. Visit lumavate.com to learn more about the future of mobile engagment.