A global presentation of our application what we provide to our clients. This is a public version without any customization for client. It's better to be clever…
3. ARE RECEIVED DAILY BY
AN AVERAGE USER,
INCLUDING JUNK MAIL
27EMAIL OFFERS
7%
93%
RELEVANT MAIL THAT
INTERESTS THEM
JUNK MAIL OR
NON-RELEVANT MAIL
WHAT HAPPENS
WITH THE 93%?
1. Users mark junk mail as SPAM
and these subscribers are au-
tomatically unsubscribed from
email subscriptions loss of cli-
ents.
2. Users immediately delete,
non-relevant mail, or give it less
than 10 sec. unnecessary costs
for reaching out to a client who
doesn‘t read the message or
immediately delete it.
WHAT CAN IT
LOOK LIKE?
If a client receives an offer that
interests them, there is a 6×
higher probability of a higher
CTR an increase in website
traffic, offer views, better condi-
tions for conversion.
4. CLEVERMONITOR MISSION
CleverMonitor delivers electronic messages
directly into your clients’ mailboxes.
Less non-relevant
commercial mail,
more free time
BENEFITS FOR THE CLIENT
(MESSAGE RECIPIENT)BENEFITS
FOR YOUR
COMPANY
getting to
know the
client
deep
analysis of
their data
segmentation
process
automation
intelligent
content
distribution
greater
customer
loyalty
5. HOW TO
BE CLEVER
Sending a
message
Delivery
Getting to
know the
client thanks to
behavioral
data
Data
analysis
Segmentation
Greater
efficiency
thanks to
better reach
Lower costs
Lower SCT
(share of costs
in turnover)
6. WHAT IT USUALLY LOOKS LIKE
Client using traditional solutions
• Sends its offers to all subscribers without differentiation.
• Lesser rate of CTR and open-rate (CTR 0.68% in average,
open-rate 4.22%)
• High client mortality rate (unsubscribing/reporting e-mails as SPAM).
• Doesn’t use responsive templates (mobile device owners get the short
end of the stick, even though they form a majority of first views).
• Doesn’t address client data purity penalization by recipient mail
servers time of message distribution prolonged to tens of hours (!)
(usually up to 36 hours, depending on the server).
• An average cost of messaging one client is USD 0.0076 incl. VAT.
7. • Segments clients according to their needs, origin and interests.
• Sends offers only to relevant clients saves costs increases the level of
open-rate/CTR higher conversion rate.
• An average open-rate is 27,97%, CTR 3,94%
• Uses responsive templates, because it knows that 57% of clients primarily
read emails on a mobile device.
• Addresses client data purity and has a provider (us) who actively communicates with
recipient servers for fast data distribution in tens of minutes.
• Uses automated tasks for usual activities saves its time and money/people.
• Plans campaigns.
• An average cost of messaging one client is USD 0.0048 incl. VAT.
CLEVER CLIENT
8. SCT 1.22% MEANS THAT FOR A USD 100
TURNOVER YOU MUST INVEST USD 1.22
SCT
(SHARE OF COSTS IN THE TURNOVER)
A TABLE COMPARING A TRADITIONAL CLIENT AND CLEVER CLIENT USING A FINANCIAL
INDICATOR SCT ON A MODEL EXAMPLE OF AN AVERAGE CLIENT.
TRADITIONAL CLIENT CLEVER CLIENT
NUMBER OF SUBSCRIBERS 25.000 25.000
MONEY SPENT (USD) 10 10
PRICE PER E-MAIL (USD) 0.0076 0.0048
CONVERSION (CTR DERIVATION) 170 985
SCT (%) 11.18 1.22
9. WHY TO BE “CLEVER”
3 CLEVER REASONS THAT WILL GIVE YOU AN ADVANTAGE
SOMETIMES
LESS IS MORE –
WE CAN SAFELY
IDENTIFY FULL
MAILBOXES OR
NON-EXISTENT
ADDRESSES
THIS WILL
SAVE YOUR
MONEY AND MAKE
YOUR COMMUNI-
CATION MORE
EFFECTIVE
1
WE DON’T
KNOW THE
WORD SPAM –
NONE OF THE
E-MAILS WE
SEND END UP
IN THE SPAM
FOLDER!
WE
GUARANTEE
THIS! ALL YOU
NEED TO DO IS
TO FOLLOW THE
RULES
2
A GREAT
PRODUCT FOR
LITTLE MONEY
– WE ARE
15% CHEAPER
THAN OUR
COMPETITION
MOREOVER,
WE WILL ADJUST
THE FINANCING
TO FIT YOUR
NEEDS
3
10. THE MISSION OF CLEVERMONITOR: TO TEACH
PEOPLE HOW TO COMMUNICATE PROPERLY
TO CREATE A SUCCESSFUL CAMPAIGN –
CLEVERMONITOR IS SIMPLE AND TOTALLY
INTUITIVE. ANYONE CAN CREATE A
SUCCESSFUL CAMPAIGN IN A MOMENT.
• WE KEEP IMPROVING OUR DRAG AND DROP
EDITOR, WHICH IS COMPLETELY OPTIMIZED
FOR IOS AND ANDROID.
TO DELIVER A MESSAGE TO YOUR CLIENTS –
WE KNOW FOR SURE IF YOUR MESSAGE GOT
WHERE IT SHOULD IN A FORM YOU WANTED.
WE ANALYZE – ANALYTICS IS FUN! THE CLEVERMONITOR
TOOLS WILL HELP YOU GET TO KNOW YOUR CLIENTS
PERFECTLY.
• WE START TO ANALYZE A CAMPAIGN WHILE IT’S STILL
ONGOING AND YOU CAN MODIFY IT IN REAL TIME.
• TABLES, DATA, FIGURES, GRAPHS, PREDICTION
-THAT’S WHAT WE’RE GOOD AT. AND THANKS TO
OUR USER-FRIENDLY SUMMARIES, SO WILL YOU.
• WE’LL TELL YOU WHETHER YOUR CAMPAIGN WAS
EFFECTIVE. IF THERE ARE ANY WEAK SPOTS, WE’LL
POINT THEM OUT TO YOU.
WE OPTIMIZE - AN EXCELLENT BIG DATA ANALYSIS OF
COLLECTED DATA LEADS TO BETTER OPTIMIZATION.
• WE INCREASE THE NUMBER OF CONVERSIONS AND
LOWER COSTS
WHAT CAN WE HELP YOU ACHIEVE?
BEING CLEVER
TO OFFER THE CLIENTS WHAT THEY WANT AND TO KNOW WHEN THEY
WANT IT IS THE BASIS FOR SUCCESSFUL DIRECT MARKETING.
AND THAT’S WHAT CLEVERMONITOR IS FOR.
13. WE’RE HERE FOR ALL SIZES
OF BUSINESSES
CLEVERMONITOR
IS A TOOL FOR
EVERYONE WHO IS
SERIOUS ABOUT
MARKETING
CLEVERMONITOR IS
AVAILABLE ALSO IN
FREEMIUM VERSION
– A TRIAL WITHOUT
RISKS.
WE HAVE OUR
OWN API AND
CAN CONNECT
CLEVERMONITOR TO
YOUR SYSTEMS.
CLEVERMONITOR
CAN BE TAILORED TO
EVERYONE’S NEEDS.
14. 1 300 000 000MORE THAN 1.3 BILLION E-MAILS EVERY MONTH
ARE DELIVERED USING OUR TOOLS
15. OTHERS WHO WENT “CLEVER”
JOIN THE CLEVER CLUB TODAY
AND MANY OTHERS
16. “WE DON’T SEND E-MAILS,
WE DELIVER THEM.”
EMILY SENDERS, YOUR PERSONAL MAIL CARRIER