1. 1.What are the key features
across the adverts?
Some of the key features of the 2 adverts which i deconstructed are as
followed:
- They usually contain a brand image. I discovered when deconstructing
my 2 adverts they used a brand image which is established across a
wide range of their merchandise whether this being a CD, a video, Her
website or a poster. They use there brand image so people are able to
recognise them for what they have done.
- Another key feature I found out was that they usually have a set
colour scheme to these adverts, and are only using a few colours, they
use this to make key features stand out from the rest and to make the
main name of the singer/band stand out from the rest.
-The final thing which I discovered was that they both include and
example of one of their great successes, For example on Jessie Js it
includes “ Number 1 international smash hit” and on Olly Murs’s it
includes “ The number one single...”.

2. How is brand of the artist
represented?
I discovered that branding of each of the artist was
represented in many different ways on the adverts.
- One of these is the way they dress, I discovered on the
adverts that the artists are using there star image to
advertise them self and get them to be recognised for how
they are advertised.
- Another thing I discovered is that they use a Brand
image, This is generally there branding for most of the
things which they produce and are shown on a wide variety
of there things, which is a good way of getting them
noticed and remembered.
- Finally I found that the artist stick to a specific font
which is used over a variety of their merchandise etc..
This is used so people will again recognise and are able to
remember them easily for what they have done. This is a
good and easy way of advertising them also .

3. How does the advert present
the genre?
-The colours used on my adverts which i researched were generally
positive colours. Colours used can relate to the genre which the
artist is representing, The positive colours used in mine could be
established with the Pop music genre, showing that the artist is
representing the pop music genre as he is using positive colours and
is a pop artist.