1. Luiza Costa
Brazilian, Single, 45 years old
Address: Rua Antonio Arthur Barnes, Block 1 370 apt 506-Barra da Tijuca
Rio de Janeiro-RJ
Phone: + 55 (21) 98112 1212
e-mail: luizacostatr4@gmail.com
linkedin: https://br.linkedin.com/in/luiza-costa-b4628a
Summary
 20 years’ experience in Marketing;
 Broad experience in Marketing and in senior level decision making at
large Brazilian and multinational companies;
 Ability to manage all communication disciplines: Branding, On- and
Offline Advertising, Direct Marketing, Point of Purchase, Public Relations,
Promotions, Corporate Sponsorships and Market Research;
 Project leader at multifunctional projects;
 Strategic vision with both conceptual depth and execution capabilities;
 Relevant experience in the fields: Telecommunications, Shopping
Center, Theme Park and Communications;
 Experience in Social Media and Apps;
 Managerial skills and positive leadership, especially in dynamic work
environments and startups;
 Fluent in English and Italian (exchange student in USA & Italy) and
Advanced Spanish;
 Master in Marketing in England – University of Westminster and MBA at
Fundação Dom Cabral;
 Degree in Social Communications (Journalism) and great ability for
presentations fill up my skills;
 Specialties: -General Manager - P&L;
 Marketing and Sales for fast moving environment

2. Professional Backgroung
Make History- Business Development – (Nov/15 – Present)
Head of Marketing & Strategic Planning
- Business development, franchising planning and strategy, business and
product launching
Dragonfly – Trade & Retail - (Jan/14-Dec/15)
Executive Director
- Responsible for the creative direction, MKT, Sales, PR.
Master Brazil -Contact Center (Oct/10-10/13)
Executive Director
- Responsible for the Rio de Janeiro branch a billing month of US$ 2,5M;
Rio Design – Ivanhoe Shopping Mall -(Jul/08-Aug/10)
Marketing Manager
- Led the mall repositioning. From agencies bids, through the choice of the
new positioning, until the development of the campaign. The new
position brought significant improvements to the image of the Mall, which
has contributed to the evolution of business indicators (20% increase in
sales and 11% increase in flow-2009/2008). This repositioning was
winner of “Results Case” at the Globe Award.
- Head of Marketing for 2 different malls - Annual budget: US$ 5M
·
TIM Brazil -(Nov/01 – Jun/08)
Special Sales Country Manager
- Created and implemented the first brazilian telemarketing sales,
responsible for 50% of net adds;
- Created several partnerships actions for purchase of high-value
customers (Fiat Stilo Connect-first car with Bluetoothtechnology, Bank
Boston Mobile Banking, Unimed Invoice Online, Varig Check in Phone
- I kept my direct involvement with the product areas with seat in some of
the most important forums of TIM.
- Acted as a leader in one of the largest multifunctional projects of the
company, when I implemented a new sales tool integrated with fulfiment,
recovery and relationship. Copied today by the headoffice in Italy.

3. Vesper Phone Carrier operated by Bell Canada -(Sep/99-Nov/01)
Marketing Manager
- Planned and implemented promotional actions in the years 2000 and
2001, when responsible for annual budget of US$ 50M, performed
events like Carnival in Salvador and Recife, the major concerts among
others.
- Coordinated promotional actions in all 17 States. I developed all the
material of merchandising and trade marketing.
- I entered the start-up, worked at launch, growth and downsizing, having
been one of the last to get out of its frame
Terra Encantada Theme Park -(Sep/96-Sep/99)
General Manager
- Designed and implemented a communication strategy in pre-launch and
launch;.
- Coordinated the relationship with sponsors by implementing promotional
activities;
- Commanded the areas of MARKETING, sales, events, operations and
financial management.
·
Preview Companies
· FSB communications: PR Coordinator, Nov 93-Sep/95
· Brazilian Equestrian Federation: PR Analist, Dec 91-Oct/93
· ZM PR Communication Assistent Jul 90-Nov 91
ExtracurricularCourses
· Project Management – FGV-2004
· Shopping Mall Management – 2008/2009 – ICSC