1. EMP 524
4th Presentation
03/03/2015

2. Departments
CEO: Nando Lituma
Finance: Jiachen Mao
Sale & marketing: Paul Wang & Frank Wang
Procurement: Aaron Yan
Operations: Bella Yang
Sustainability: Anson Wu
Logistic: Kyle Geng
IT: Eins Zhao

3. Outline
• FINANCE – identify reporting requirements for financial analysis and
reporting
• Sales & Marketing – identify and prioritize customer order methods
• Procurement – identify and prioritize supplier order methods
• Operations – identify and prioritize warehouse automation initiatives
• Logistics – identify carrier integration technology

4. FINANCE
Lookinglass Preliminary Budget
• FOUNDATION:
• PROCUREMENT
• 1.EYEWEAR FRAME
• (1)NORMAL: $30-50
• (2)HIGH QUALITY: &50-80
• 2.EYEGLASS: $40-60
• LOGISTICS
• RENT: $6000/M
• FREIGHT FORWARDERS:
• (1)UPS : $15-25
• (2)USPS :$25-30

5. Preliminary Budget
• Sustainability:
• (1)Travel expenses budget: $40-60/d
• (2)Business entertainment: Maximum $300
• CENTER SECTION:
• SALES&MARKETING
• (1) TRAVEL EXPENSES BUDGET: $60-80/D
• OPERATIONS
• SALARY: $ 3500-4000/M
• FIXED ASSET: $2000-3000

6. Preliminary Budget
• IT:
• Software(Microshoft Dynamics CRM): $650/Y

7. Sales & Marketing
Sales Forecast
• Through cooperating with the wholesaler such as Walmart, Costco
and Davis Vision, we use relevant data to forecast the unit sales per
month of our new product.
• On the basis of Warby Parker report, we estimate the average unit
sales will be 2, 000 pairs of eyeglasses for each month in the first year.

8. Customer Relationship
• We focus on the wholesaler to distribute our eyeglasses, so we select
four retailers including both domestic (U.S.A) and international firms.
• They are Davis Vision, Costco, Coastal.com and FramesDirect.com.
• Among these four companies, Davis Vision & Costco are domestic
companies, Coastal and FramesDirect are international companies.

9. Introduction
• Davis Vision integrated a comprehensive eye care model that offers global
frame design with top fashion brands and state-of-the-art fabrication labs
producing custom orders to over 45,000 points of access. Over 19 million
members enjoy the low out-of-pocket costs and freedom of choice that
only Davis Vision can deliver.
• Costco is a membership warehouse club, dedicated to bringing our
members the best possible prices on quality brand-name merchandise.
With hundreds of locations worldwide, Costco provides a wide selection of
merchandise, plus the convenience of specialty departments and exclusive
member services, all designed to make your shopping experience a
pleasurable one.

10. Coastal.com
• Coastal.com is one of the largest online retailers of eyeglasses，sunglasses ,and contact
lenses founded in 2000. In 2013, the company sold more than $218 million of
merchandise. They currently sell eyeglasses and sunglasses from over 100 brands,and
sold more than one million pairs of eyeglasses in 2012 making them the largest online
seller of eyeglasses in the world, brands including Calvin Klein, Michael Kors, Nike
Vision, Gucci, Hugo Boss. Coastal offers a massive selection of in-stock designer frames,
and regularly runs promotions where your first pair of glasses or contacts from the
company are completely free, or at least significantly discounted. Their prices are
affordable—they're not the cheapest in the roundup, but they're also not the most
expensive, and their prices are somewhat similar to what you'll find at many brick and
mortar glasses stores, without the hassle that comes with shopping at one.

11. FramesDirect.com
• FramesDirect.com is an international online eyewear retailer. The company sells eyewear
products such as eyeglasses, sunglasses, and contact lenses through its website.
FramesDirect.com sells designer and brand name eyewear products with over 110,000 models
displayed on its website. Founded in 1996, FramesDirect.com was one of the earliest online
optical retail stores
• FramesDirect.com sells over 400 brand name frames such as Ray Ban or Oakley, which consumers
can search for and purchase on their own at anytime on the company's website. Consumers can
purchase frames, prescription eyeglasses, prescription or plain sunglasses, and contact lens
refills.After choosing the desired frames, the consumer goes through a three-step process to
order lens including choosing the lens type, lens thickness, and optional enhancement
features. FramesDirect.com has a customer service team staffed by opticians that are available on
the phone or over online chat

12. Ordering Patterns:
 Customers order eyeglasses from the online retailers, confirm
the shipment and payment, our factories will ship products.

13. Customer Priorities
Steps
1. Sell both online and offline.
2. Be prompt and business savvy.
3. Meet customer expectations.
4. Treat unsatisfied customers with careful attention.
5. Encourage referrals.
6. Give discounts and/or free shipping.
7. Pay attention to detail.

14. Procurement
Glasses Frame
Shanghai Forcaza Glasses Co., Ltd.
Telephone:86-21-65795560
Fax:86-21-65795576
Address:RM 1908-1911,Piaoying Century Building,No.578 Tianbao
RD,Hongkou Area
Country/Region:China (Mainland)
Province/State: Shanghai

15. PRAKAASH EYEWEAR PRIVATE LIMITED

16. Glasses lenses
Danyang Kang Er Ming Optical Co., Ltd.

17. Jiangsu Aogang Optical Glasses Co., Ltd.

18. Glasses soft case
Wuxi Earthangels Textiles Co., Ltd.

19. Guangzhou Grandbag Leather Products Co., Ltd

20. Glasses cloths
AGOMAX GROUP LIMITED

21. Shenzhen Wise Union Industry Co., Ltd.

22. Glasses Box
Wenzhou Huayou Glasses Packing Co., Ltd

23. LOK TIN LIMITED

24. LENSOMETER
This lens prescription is verified from the lab. The optical center of the
lend is dotted. This is how we line up the cylinder in correct axis and line
up the optical center with PD given. This allows for the best optics.

25. Lens Edger
• Grinding: the trace is loaded into the edger and the lens is placed
inside, the machine grinds the lens into the correct shape.

26. OPERATIONS
PLANT STAFFING
1 CEO
1 CFO
1 PROCUREMENT STAFF
1 LOGISTIC STAFF
1 IS RESPONSIBLE FOR SUSTAINABILITY
1 IT STAFF
2 SALES & MARKETING STAFFS
12 MANUFACTURING STAFFS(INCLUDES 1 OPERATION MANAGER)

27. OPERATIONS
FLOW LINE PRODUCTION
(DIVIDE MANUFACTURING STAFFS INTO THREE GROUPS)
GROUP 1: 5 WORKERS
GROUP 2: 3 WORKERS
GROUP 3: 4 WORKERS

28. Operations
Production Plan
1. Estimating the number of products to be produced
We will finish 100 orders per day (100 glasses)
2. Planning of raw materials and components
3. Identifying specific operations for production
Flow Line production system
(Divide manufacturing staffs into SIX groups)

29. Operations
4. Identifying the machines and equipment and the way to use them
3D quality detector (test the quality of products)
The lens cutter machine
Barcode machine
5. Planning the number and level of skilled workers needed
group 1: 3 workers
Get orders from sales
Take the frames and the lens from the warehouse shelves
Use 3D quality detector to test whether the products damage
group 2: 4 workers
Cut the lens & label with a bar code barcode
group 3: 3 workers
Assembly glasses & label with a bar code barcode
group 4: 2 workers
Put glasses into glasses cases & label with a bar code barcode
group 5: 2 workers
Put glasses cases into packing boxes & label with a bar code barcode
group 6: 3 workers
Test quality of glasses again & put packing boxes on the final product storage shelves &
Contact with the salesman

30. Operations
The flow chart
Sales
Procurement
Manufacturing Sales Logistics Customers

31. Operations
The schematics of space for the company

32. Operations
The schematics of space for the company
3D quality
detector
Test quality of
glasses
Put glasses cases into
packing boxes
Put glasses into
glasses cases
Assembly
glasses
The lens cutter
machines
Raw material storage
shelves
The final
product
storage
shelves

33. Plant
Location:
1039 W Jericho Turnpike Smithtown, NY 11787
For sale price:
$1,349,000
Building size:
7,600 square feet
Parking:
9 surface space are available

34. Werner Enterprises, Inc:
1. Ships to the USA, Canada, Mexico, Asia, Europe and South America
2. Has regional offices throughout North America, in China and in
Australia
Freight forwarder

35. 8/5/2015
SAIA LTL Freight
1. An American less than truckload (LTL) trucking company
2. Transportation of relatively small freight. To handle small
packages and freight that can be broken down into units
Freight forwarder

36. 8/5/2015
FEDex Freight
1. Less than truckload (LTL) and other freight services.
2. The second largest LTL carrier in the United States
Freight forwarder

37. 8/5/2015
Fedex with NetSuite
Tracking Numbers
Manage the shipping of products and packages
NetSuite
1. Automatically ties tracking numbers to sales order
2. Integrated FedEx shipping functionality
3. Allowing your entire organization to manage product fulfillment from
one application.

38. Welcome to Lookinglass
Please fall in love as you see
USER ID PASSWORD
SIGN UP FORGOT PASSWORD
www.Lookinglass.us/index

40. Thanks
CEO: Nando Lituma
Finance: Jiachen Mao
Sale & marketing: Paul Wang & Frank Wang
Procurement: Aaron Yan
Operations: Bella Yang
Sustainability: Anson Wu
Logistic: Kyle Geng
IT: Eins Zhao