1. Building communities with
social media
Lucy Gower
@lucyinnovation

4. Human beings can't help it: we need to
belong.

6. Understanding your audience

10. Haiti fundraising - farmville

12. „The more you engage with customers
the clearer things become and the easier
it is to determine what you should be
doing‟
John Russell, President, Harley
Davidson

18. Decide what to measure
• Agree what success looks like
• Collect relevant data
• Get some measurement tools
• Analyze your data
• Test and refine
• Communicate results

20. “Build it, and they will come” only works
in the movies.
Social Media is a “build it, nurture
it, engage them, and they may come and
stay.”
Seth Godin

22. “When you give everyone a voice and
give people power, the system usually
ends up in a really good place.”
Mark Zuckerberg, CEO & Founder of
Facebook

24. Every employees job
Deliver WOW Through Service

25. How we make decisions
14% of consumers trust advertisements
90% of consumers trust peer recommendations
Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007

29. How to build engagement
• Tell stories
• Use images and video
• Make your supporter the hero
• Be different
• Regular communication
• Help users generate content
• Facilitate sharing
• Be human

39. Top tips
• Understand your audience
• Focus on what you want to achieve
• Help everyone to broadcast
• Use a range of channels
• Set measures
• Analyse your results – what do they
mean?
• Test and refine
• Minimise risk

40. Find out more
www.sofii.org
Innovation still rules Joe Saxton and Lucy Gower
Networked non profit Beth Kanter
Switch and Made to Stick Chip and Dan Heath
Tribes Seth Godin
Here Comes Everybody Clay Shirky
Enchantment Guy Kawasaki
The Art of Woo G Richard Shell and Mario Moussa
Making ideas Happen Scott Berkun
Speed of Trust Stephen Covey

41. Questions
@lucyinnovation
lucy@lucyinnovation.co.uk
lucyinnovation.co.uk