Luciano Pesci, PhD

emperitas big data data analytics market research customer experience customer journey marketing customer lifetime value agile research digital marketing research persona development customer personas customer journey mapping agile data science competitive intelligence market analysis quantitative research economics survey data data analytics sales qualitative research product predictive modeling qualtrics survey smart goals data scientist business intelligence advertising marketing and advertising seo ppc segmentation buyer persona user experience customer success secondary research in-depth interviews customer service product management clv scrum insights data mining product market fit game theory sem social media marketing salesforce crm hubspot dashboards smart analytics lifetime value expert interviews survey research content marketing ratio data interval data ordinal data nominal data search engine optimization google adwords search engine marketing slcsem spera database big data utah adwords google analytics kpis r domo pareto principle cryptocurrency blockchain present discounted value equation of exchange microeconomics agent based modeling token economics tokenomics token cryptoeconomics crypto crash course future profit information statistics circular flow competition consumer theory supply theory demand theory economist customer profiles dawn of the data age amazon dash amazon web services amazon ux touchpoint touch point touch points touchpoints intelligent experience economy sprint kanban cx db scan qsort discrete choice modeling behavioral economics focus groups marketing research customer relationship management operations lead qualification lead scoring organization gantt customer idis customer research hypothesis testing writing social media strategy content management content strategy alliance health visualizations emperitas surveymonkey google forms churn recommendation net promoter score machine learning rfm ltv customer value analysis origin measurement scope continous data categorical data data types festival interpretation team leadership project management dba sql data guardian data detective python epicrapbattlesofhistory rstudio storytelling youtube dmc2016 rsoftware data age invention startup innovation freelancers lean startup internet marketing ifreedom auction bi primary research social media facebook linkedin ai power bi tableau grow qlik yellowfin rshiny artificial intelligence nuvi datapocalypse byu 80/20 rule