Luca Pedrani

Milan Area, Italy Italy

Senior Copywriter

Advertising / Marketing / PR

As a creative and copywriter I have worked for several international brands, applying the whole mix of media in all of the major industries. My job is not only a way to earn a living, it's been a huge passion since I was 18. I'm in love with advertising and I like working as a brand advisor, not just as a supplier of ideas and words. I enjoy videogames, fantasy books and role-playing games. I'm a Taekwondo black belt, a sommelier, I like scuba diving and skiing. I love digital but I still write with pencil and paper. Overall, I believe that beauty and great ideas can create a better world: that's why I founded 12SECONDI, a ONG that helps other ONGs with pro bono communication's projects.