Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
New publishing paradigme
1. How HTML5, CSS3 and JavaScript
have contributed to develop
a new communication model and
to create the new publishing paradigme
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2. From the same page layout
document there must be
one PDF for print and one
R
PDF for the Web.
VE This basic scenario is now
S O completely outdated in
E I favor of more sofisticated
communication models.
A M Though in the recent past it
G had clear business sense,
today no business would
grow or survive adopting
www.lucaleonardini.com this communication model.
3. A new and advanced model
follows the page paradigme:
printed or online the page
document is the unique
container allowing the
representation of its
structure, its contents and
the associated styles on
every media.
This scenario precedes the
new communication model
based on a newer and more
efficient paradigme.
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4. COMMUNICATION 3.0 With the introduction in
HTML5 of new elements
<audio>, <video>, <canvas>,
contents can now be usable,
indexable and reacher than
ever before.
Contents, styles and page
structures no longer need to
be within the page
document.
The content now fits and
adapts accordingly any kind
of device used to connect
and delivers simultaneously
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5. SUPPLIER INPUT PROCESS OUTPUT CUSTOMER
Standard browser
Authors & Journalists
<Header>Mit core vellece pard</Header>
<Subheader>Hilliam vendi</Subheader>
<Teaser>Sequi ipsae volor, cuea</Teaser>
<Body Text>Aborecto tempos accus
conseque in nest aut arum quisinum et
dignim eostion nosam dolut experib
usamendunt exerum dolore sam que
porepudit haria core ne repudan itatem
Professionals ullitatur? Doluptibea nimus ut officiur, ut
aut omnis et voluptaspel earunt il et liqui
copywriters nam, seque. Nulpa ea pa doluptate
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necabor eremporessit experum eosam,
nis ipsunt fugitiunt.</Body Text>
<ONLINE Text>Aque culparum asi bla con
rae. Nem in consenis ducit imet explacc
ullestr umquianima ducit ene molupta
quaeruptate pligent od unt moluptibus ime
sequam quatur?</ONLINEText>
<IMAGE>
<Caption>Sum que qui coriberiae et
User Generated porepudignis cori dolorenis andem con
Content resequam.</Caption>
<VIDEO>
6. CONCLUSIONS
To complete the success of the new Communication 3.0 model and the new paradigme
(page elements and contents are detached from the page structure and the page styles) it is
of paramount importance the adoption of a consistent Content Management strategy.
Companies today should have a clear and efficient digital content management strategy
in place: it’s a powerful leverage that helps to consolidate the business and to increase
the competitive edge on the market.
The ability to effectively manage and to efficiently deliver content simultaneously on
any kind of media and device, is going to be the key factor for success in the new media
market.
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7. Thank you
for your attention and for your comments.
www.lucaleonardini.com