Video animation is an increasingly popular format in B2B communication. From credential presentations, value proposition documents to content for social media, animations are quite effective and easy to produce.

1. 2016
5 steps to create a video animation
for B2B communication
Tips from the team at

2. 2016
Video animation is an increasingly popular format in B2B
communication. From credential presentations, value
proposition documents to content for social media,
animations are quite effective and easy to produce.

3. 2016
5 steps to follow when
creating a video animation

4. 2016
1. Write out the story
Whether your animation is a character-driven piece or
simple kinetic typography, the first step in production is
to work out the story you are telling.

5. 2016
Start by creating a basic synopsis that outlines what the
action will be. Keep working on it until you have a story
that you are confident in. The later you leave it, the more
complicated changes are to make.

6. 2016
2.Establish the visual style
Make sure you are as clear as possible when you agree
on what the final result will look like.

7. 2016
Curate a moodboard that includes both the graphics
and the animation technique you wish to use. Include
moving references, like short videos or still images of
motion graphics that illustrate the style you are trying
to go for.

8. 2016
3.Storyboard
Once you have the story and the ‘look and feel’, you
can start building your storyboard.
This will be a document with vignettes that block
the scenes of your animation, frame by frame. Each
frame in the storyboard shows what will be happening
on screen, how the camera will move, and what the
characters or voice-over will be saying.

9. 2016
Start with a simple sketched storyboard. Once the
action has been approved, you can move on to refine
the visuals until the storyboard looks exactly like a
still version of what the final animated video will be.

10. 2016
4.Create assets
Now that you have a signed-off storyboard,
it is time to create the assets to animate.

11. 2016
Be it vector illustration, typographical or
hand drawn, make sure you gather and
create all the elements you are going to
need,before you move to the animating stage.

12. 2016
5. Animate
There are multiple tips to follow to make an
effective animation, but, arguably, the most
important is timing. Make sure that the pace
of the piece is right. Too fast and it will not be
clear, too slow and it will not be engaging.
The movements of the characters are crucial:
they must feel organic to appeal the audience.

13. 2016
Refining the technique takes time and
experience, but animation is a format
that shouldn't be overlooked.

14. 2016
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info@makeitclear.co.uk
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