1. So You Want to
Be a Social
Media Pro
Wendy Felton
Social Media Manager
Lubin School of Business

2. Where are you coming from?
Writing
promoting writing online via social media
finding ways to use social media at work

3. The catch

4. Put yourself out there.
● 15% of online adults say they use Pinterest
● 13% of online adults say they use Instagram
● 6% of online adults say they use Tumblr
● 67% of online adults say they use Facebook
● 16% of online adults say they use Twitter
● 20% of online adults say they use LinkedIn

5. A perspective on social media

6. What value do YOU add?
● Communications
● Marketing/Advertising
● Campaigns
● Social Savvy
● Customer Service
● Subject Knowledge

7. Consider your expertise.

8. Who are you on the internet?

9. What does that add up to?
Value +
Expertise +
Internet personality =
YOUR BRAND

10. Protect your investment

11. Your real name is real power

12. Don't get lost in the crowd

13. Keep a few secrets
Make a choice—don't let it be made for you

14. Find a place of your own

15. Do your homework

16. Network

17. Read up
● mashable.com
● thenextweb.com
● readwrite.com
● fastcompany.com
● wired.com
● businessinsider.com/sai

18. What do you want on your resume?
Sample job titles:
● Social media manager
● Social media editor
● Community manager
● Digital marketing manager
● Online marketing director
● Social media strategist
● Content strategist

19. What can you do?
● Writing
● Marketing/advertising
● Campaigning
● SEO and SEM
● HTML and CSS
● Google Analytics
● CMS
● Photography and Photoshop
● Graphic design
● Customer service
● Sales

20. Where to look
● mediabistro.com
● jobs.mashable.com
● indeed.com
● socialmediajobs.com
● PR associations
● twitjobsearch.com
● linkedin.com
● Pace Career Services

21. Time to reflect
● Long lead time vs. real-time?
● Large company vs. small org?
● How well can you represent the
brand?
● In-house vs. agency?
● On a team vs. independent?
● All vs. part social media?
● A specific industry or any industry?

22. Get the answers

23. Get more answers...from Lubin
● Career Services
● Lubin MS in Social Media & Mobile
Marketing
● Lubin Social Media Street Team
● Linkedin.com/alumni

24. Questions?

25. Thanks!
Wendy Felton
wfelton@pace.edu
linkedin.com/in/wendyfelton
slideshare.net/LubinSchoolofBusiness
@lubinbschool
/lubinschool