Loves Data's presentation 'Improving Marketing ROI with Google Analytics' from Australia's first Google Analytics User Conference in Sydney. Using Google Analytics you can compare marketing campaigns, measure performance and improve ROI (Return On Investment).

1. Presented by
LOVES #GAUCSydney
DATA

2. Improving
Marke/ng
ROI
with
Google
Analy/cs
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

3. Sales
$ Leads
Enquiries
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

4. Conversion/
Sales
Value – Investment = ROI
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

5. Conversion
Rate
CPC Medium
Events
Traffic
Source
Goals CPA Call
Tracking
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

6. Online
Ad Store
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

7. TV Unique
URL Visit
Search Visit
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

8. Five
/ps
for
improving
ROI
with
Google
Analy/cs:
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

9. 1.
Tag
everything
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

11. Cost-­‐per-­‐click
Paid
/Sponsored E-­‐newsle:er
Adver/sing Features
Social
Media
Posts
Blog
Posts
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

12. 2.
Configure
and
implement
values
for
your
goals
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

13. Not
all
conversions
are
born
equal.
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

14. Goal
Value

15. Avg.
conversion
25% $12.50
per
email
+ Conversion + $ = $
100
email
Avg.
transac/on
$50
enquiries
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

16. 3.
Link
your
Google
Analy/cs
Account
to
your
Adwords
Account
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

17. 82.6%
of
internet
users
use
search
eMarketer,
July
2011
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

18. Conversions
Clicks
Cost
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

19. Website
Insights
Drop-­‐off
Visitor
Points
Flow
Landing
AdWords
Pages
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

20. AdWords
Insights
Seasonal
Trends
Visitor
Segments Goal
Value
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

21. 4.
Take
advantage
of
Google’s
new
remarke/ng
capabili/es
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

22. YouTube
Ads Rich
Media
Ads
YouTube YouTube
Banners
and
Tiles Smartphone
Ads
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

23. By
2015,
we
expect
that
50%
of
all
display
ads
will
be
rich
media
ads.
Google,
Watch
This
Space,
2011
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

24. What
is
remarke/ng?
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

25. How
does
it
work?
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

26. List
A
List
B
Visit Cookies
List
C
Other
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

29. Social
List
A
Organic
List
B
Display Visit Tag
List
C
Email
Other
Search
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

30. •
Come
to
my
website
and
search
for
flights
to
Sydney
•
Visit
pages
of
my
website
with
Sydney
in
the
page
/tle Travel
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

31. •
Prospec+ve
students
•
Re-­‐enrolling
students
Educa/on
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

32. E-­‐commerce
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

33. Research TransacGon
Products
Features
Free
Shipping Sale
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

34. 5.
Set
up
E-­‐commerce
tracking
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

36. ROI
Traffic
Social
Sources
Tagged
Campaigns Website
Content
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

37. Tag
everything
Assign
value
to
conversions
Link
your
accounts
Take
advantage
of
remarke/ng
Set
up
E-­‐commerce
tracking
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney

38. Connect
with
us!
www.lovesdata.com/social
Google
Analy+cs
User
Conference
–
Sydney #GAUCSydney