Benjamin Mangold's final points from the 2013 Google Analytics User Conference in Sydney and Melbourne.

1. Google Analytics User Conference
2013
#GAUC2013
Future of Google Analytics
Benjamin Mangold

2. Google Analytics User Conference 2013 #GAUC2013
2013 to 2014

3. Google Analytics User Conference 2013 #GAUC2013
Universal Analytics

4. Google Analytics User Conference 2013 #GAUC2013
Anonymous Identified
Respect Privacy
Deliver Value

5. Google Analytics User Conference 2013 #GAUC2013
Unique Visitors Users People
Content Platform
Cookie Remarketing User Remarketing
Conversions

6. Google Analytics User Conference 2013 #GAUC2013
Unique Visitors Users People

7. Google Analytics User Conference 2013 #GAUC2013
Focus

8. Google Analytics User Conference 2013 #GAUC2013
Usability
Automation
Value
Streamlined Administration
Streamlined Reporting
Remarketing
Intelligence Events
Customer Lifetime Value
Conversions
Faster Actionable Insights
Content Targeting

9. Google Analytics User Conference 2013 #GAUC2013
New Reports

10. Google Analytics User Conference 2013 #GAUC2013
Multi-Device

11. Google Analytics User Conference 2013 #GAUC2013
Device Info Users Revenue
Desktop + Tablet 1 $3.99
Desktop + Mobile 1 $2.99
Device Overlap

12. Google Analytics User Conference 2013 #GAUC2013
Device Paths
Last 2 Steps Unique Visitors Revenue
3,440,744 $110,240.12
37,826 $84,505.49
29,229 $146,145.22
desktop
desktop
desktop tablet
tablet

13. Google Analytics User Conference 2013 #GAUC2013
Offline

14. Google Analytics User Conference 2013 #GAUC2013
Online to Offline
Campaign Online
Revenue
Online +
Offline
Revenue
Summer Sale $26,341.00 $57,637.00
Email Newsletter $25,122.00 $105,687.00
Remarketing $25,735.00 $56,746.00

15. Google Analytics User Conference 2013 #GAUC2013
Rethinking Metrics

16. Google Analytics User Conference 2013 #GAUC2013
Conversion Rate
241 5,686
Goal Completions
4.24%÷ =
Total Visits Conversions Rate
241 1,273
Goal Completions
÷ =
Total Users User Conversions Rate
18.93%

17. Google Analytics User Conference 2013 #GAUC2013
Bounce Rate
3,133 5,686
Single Page Visits
55.10%÷ =
Total Visits Bounce Rate
2,404 3,374
Non-User
Single Page Visits
71.25%÷ =
Non-User
Total Visits
Non-User
Bounce Rate

18. Google Analytics User Conference
2013
#GAUC2013
Future of Google Analytics
Benjamin Mangold