HOMES & TECH: Rediscover the influence that magazine brands have on interiors and home technology purchases

2. We share some of the same challenges

5. The unhelpfulness of dichotomy

6. Is this the whole truth?
Here are a few ‘Home Truths’

7. The store and print are still relevant

8. Online businesses are going physical

9. Evolution not revolution

10. What is the role of magazine media?

11. Methodology

13. £

14. Shortlisting

15. Magazines can get you on the shortlist

16. Magazines narrow the brands under consideration

17. Magazines influence preferred brands

18. The power of magazine and review sites combined

19. How can magazine brands help home interiors
and tech brands with their current challenges?

20. Brands are worth paying more for

21. Magazine advertising can maintain and boost
consumer budgets

23. Protecting furniture budgets with print

25. Boosting bathroom/kitchen budgets with print

27. Boosting home technology budgets with print

28. Boosting connected home budgets with print

29. Online review sites boost TV and audio budgets

30. Online review sites boost connected home budgets

31. The cross selling opportunity of online review sites
26%
47%
300%

32. The combined power of magazines and review sites

33. Magazine brands can safeguard premium price
positions

34. The power of display and editorial in print

35. Printed display advertising creates preferences

36. Magazines protect preferred status through advertising

37. Display advertising boosts consumer budget

38. Relevantly placed display gets more attention
24%56%
51%78%

39. Advertising in contextually relevant environments achieves more attention

40. Advertising in contextually relevant environments achieves more attention

41. How do magazine brands cause
these advertising effects

42. Magazine brands provide a valuable audience
8 million

43. Magazine readers are influencers

44. Magazine environments are highly trusted

45. Conclusions
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