We look at the trusted status of magazine brands and the extent to which this has a 'rub effect' for advertisers

1. A MATTER OF TRUST

3. KPIs

10. Delivering trust for clients is clearly really important right now

12. Base sample size of trust statements section: Mag readers – 2484, Social Media – 654.

19. To what extent do you trust the information provided by the above brand?
‘I trust the information they provide completely’ + ‘I slightly trust the information they provide’
Base sample size of trust statements: Mag readers – 2484, Social Media – 654.

24. Category
Analysis

34. The Rub Effect

51. ghd ICE study (n=748)
Sample: UK women aged 18-34 and all aware and non-rejecters of ghd

52. ghd ICE study (n=748)
Sample: UK women aged 18-34 and all aware and non-rejecters of ghd