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1. Comparative Analysis of 2
Businesses of Similar industry in
Different Geographical Locations
ENGLISH 2 (ELG 30605)
LECTURER: CASSANDRA WIJESURIA

2. Group Members
• Seow Koji Takehira
• Fong Kah Yan
• Muhammad Nazmi Bin
Kamarulzaman
• Sirajeddin A Suliman
Saleh
• Quah Keng Yew
• Mohamed Haroon Faleel

3. Content
• What is Hainan?
• Biography of Business
• Comparitive Analysis
• Recommendations
• Conclusion of Analysis

4. What is Hainan?

5. Hainanese community
5th
largest Chinese subgroup
Kheng Chew Nang - “People of Kheng Chew“
Late Emigration
 late opening of Hainan Island to foreign trade
 seafaring activities
conservativeness of the average Hainanese towards
emigrating
The History of Hainan

6. Find employment in less lucrative trades
lacked business contacts
difficulty in communicating
lacked the relevant skills for any trade or profession
carving a niche for themselves in the service sector
involved in the kopitiam or "coffee shop" business as stall
holders or assistants
credited with introducing the “kopitiam” culture
Trades

7. Reunion Dinner
Steamed Chicken /Mutton Soup ~ “Fortune“
Chives Fried with Glass Noodles ~
“Prosperity for a long time"
Dried Cuttlefish ~ “Excess“
Combine the 3 dishes :
“Excess of Prosperity Over a Long Period of Time“
Hainanese chicken rice balls ~ Reunion of Family Members
Practices

8.  The food is lighter, less oily, and more mildly seasoned
 The 4 Characteristics of Hainanese Cuisine :
1st
Fresh;
2nd
Natural;
3rd
Unusual;
4th
Abundant
 Hainanese adapted and combined them into a dish that boasts
4 flavours – Sour, Sweet, Bitter and Spicy
Hainanese Cuisine

9. Wenchang Chicken
The 4 most famous dishes
of Hainanese Cuisine

10. Jiaji Duck
Hele Crab
Dongshan Mutton

11. Biography
of
Business

12. Hainanese Delight
Penang

13. HAINANESE DELIGHTS
RESTAURANT
• Hainanese delights is located in 1926,
heritage hotel, Jalan Burma,
Georgetown, PENANG.
• Managed by MR. CHARLES WONG, 60
years old. And his previous job was
working as a district sales manager of
the Cathay Pacific Airways.
• the restaurant was managed by a
different owner under a different name.
• He take over this business in 2009 and
he invest MYR 200.000, for this
restaurant. therefore it does not have
any branches at the current moment.
• It is quite a small business that it has
15 employees.

14. HAINANESE DELIGHTS
RESTAURANT
• Re-establish the restaurant under a new name
• Inspiration :Hainanese Cuisine Tradition.
• Many of the food follow recipes taken from his
father.

15. HAINANESE DELIGHTS
RESTAURANT
The restaurant has receive favorable reviews and an excellent ratings
of 4 stars on https://www.tripadvisor.com.my/ .
•Advertising Method: using their own website, Facebook
–This website looks very promising due to its minimalistic design and amount
of detail and images provided.

16. Yut Kee Restaurant
Kuala Lumpur

17. Yut Kee,KL
•Yut Kee is a Hainanese Kopitiam.
•It business started since 1928.
•It located in Jalan Dang Wangi.
•1, Jalan Kamunting, Chow Kit, 50300
Kuala Lumpur, Wilayah Persekutuan Kuala
Lumpur, Malaysia
•Contact no: +60 3-2698 8108
•Closed on every Monday.

18. Owner Profile-Mervyn Lee
•Grandson of Yut Kee.
•Current Manager of the shop.
•Responsibility:
To retain the shop’s sepia-
tinged
old-world charm in the new and
renovated location.

19. Jack Lee
•Mervyn’s father. Ex-boss of the shop.
•Although they have 13 workers, he still
staying in the shop and trying to help out
during the peak time.( Lunch time &
Weekend).

20. Inspiration Of Yut Kee
•Jack said that he just continue the
business that his father started in 1928.
•Doesn’t know the exact reason what
inspiration did the father has.

21. Signature Food
•Chicken Chop is the signature food of
Yut Kee.
• It slapped out with loads of brown sauce
and fried potatoes.
•Other than that, they also sell Hailam
mee & marble cake.

22. Customers
•Jack Lee told us that 90% of his
customers are regular customers.
•Customers range can be from infant to
old folks.
•The majority of customers are well-
educated and there are small parts are
without education.

23. Food Award
•During 2010, Yut Kee was shortlisted Best Hawker/Mamak.
•During 2011 & 2012, Yut Kee was shortlisted Best Chinese
restaurant & Best Malaysian Restaurant.
•In 2013, Yut Kee was shortlisted Best Cheap Eats in the
Time Out KL Food Awards.

24. COMPARATIVE ANALYSIS
Hainanese Cuisine
Hainanese Delight vs Yut Kee
Restaurant

25. SIMILARITIES
• Origin: Hainanese
• Business: Family-owned
• # of Competitors: 20+
• Location: Strategic locations in the heart of
a city
• Sole branch.
• Target Audience: Office workers, families

26. DIFFERENCES
HAINANESE DELIGHTS YUT KEE RESTAURANT
Established in 1960, 55 years old.
Taken over by his Grandson in 2009.
Yut Kee restaurant is very old, Yut Kee
was opened in 1928, over 80 years and 3
generations of owners
Penang, Northern Malaysia Kuala Lumpur
Hainanese Delights competitors prices
their food at different price ranges
Yut Kee competitors prices their food at
similar price ranges.
Hainanese Delights is open from 7am to
10pm
Yut Kee restaurant is open from 7:30 am
to 4:30 pm, Monday is a day off for Yut
Kee restaurant.
Hainanese Delights has 15 employees Yut Kee Restaurant has 13 employees
In terms of advertising their businesses,
Hainanese Delights does a lot of online
advertising through webpages and
internet promotions.
While Yut Kee restaurant is advertised
and recommended by many food
magazine companies and tourist
companies like Lonely Planet, they are
well known.

27. DIFFERENCES
HAINANESE DELIGHTS YUT KEE RESTAURANT
Hainanese Delights does more selective
catering.
Yut Kee gets many tourist visitors.
Hainanese in Penang gets customers of
mostly lunch crowds and office crowds
The owner of Yut Kee says 90% of his
customers are regular loyal customers of
5 generations

28. RECOMMENDATION

29. Hainanese Delights
LIMITED PARKING SPACE
• Located at a hotel – many parking is
reserved for hotel guests
• Georgetown roadside – extremely crowded
at certain day

30. Hainanese Delights
ACQUIRE HALAL CERTIFICATE
• Does not use pork ingredients
• Use halal ingredients for all of its dishes
• Less doubtful feeling - Attract Muslim
customers

31. YUT KEE RESTAURANT
LESS EXPENSIVE PARKING SPACE
• Parking space located behind the restaurant
• Extremely difficult to find free parking on the
roadside.
• Costs RM3 for half-hour and RM5 in certain
day.
• Make a dedicated parking space or
negotiate for lower price.
Disclaimer: Parking lot not owned to Yut Kee

32. Pricing listed at the parking
booth
The parking lot – poor condition

33. YUT KEE RESTAURANT
BETTER APPEARANCE OF THE MENU
• Menu gives the first impression of the
restaurant
• Give bad/ negative impression on the
restaurant for new customers
• Bland list without description and images
• Create better design and keep the quality
good

35. YUT KEE RESTAURANT
CLOSE TOO EARLY (4:30pm)
• Reason: Not enough man-power and
wanted to rest
• Miss a lot of potential customers
• Office workers who finished their work
around 5 cannot stop by to eat and relax.
• Employ more people to work until night.
• Able to serve dinner to customers = more
profit

36. YUT KEE RESTAURANT
LACK OF SOCIAL MEDIA ADVERTISEMENT
• Relies on third-party magazine and press for
advertisement
• 90% of customers are regular customers
• Make a website and Facebook page to
advertise more to younger generation
• Able to do promotions and hold special events
easier

37. Competitors

38. LOCATIONS OF BOTH BUSINESSES AND LOCAL COMPETITORS
Competitors within 100 meter Radius
• Hainanese Delights has around 20 competitors
– varying price ranges
– customer budgets
• The location is a very dense area with many restaurants
• Hainanese Delight have a bit of an advantage
-Their Hainanese Cuisine are Unique

39. • Yut Kee is also located in a very dense area with many
restaurants.
– similar price ranges
– wider choice for where to eat.
• -These competitors may affect Yut Kee Restaurant
(might have to lower prices)

40. Conclusion of Analysis

41. Conclusion of Analysis
• Yut Kee Restaurant is more successful
• Established more earlier compared to
Hainanese Delight
– More Experience
– More Sustainable
• Both are placed in a strategic location

42. • Yut Kee Restaurant is more well-known
– Local
– Tourist
• 90% Loyal Customer
• Constancy on its profit
• Constancy on its customer
• Efficiency Carrying out Business

43. Conclusion of Report
To have a Good Hainanese Cafe Business
1. Unique
2. Accessibility
3. Affordability
4. Diversity

44. REFERENCES
1.Wong, C. (2015, November 2). Personal interview.
2. Wong, C. (2015, November 20). Email interview.
3. Lee, M. (2015, November 5). Personal interview.
4. Lee, J. (2015, April 20). Personal interview.
Ragavan, S. (2013, April 1). Discover the roots of Hainanese cuisine at 1930s
coffee shop Yut Kee. 101 Things to Do in KL, TimeOut Kuala Lumpur,
Volume(Issue 61).
Yut Kee Restaurant Former Shop [Photograph]. (2014). Retrieved from
http://m.says.com/my/lifestyle/photos-12-best-things-about-86-year-old-yut-kee
Hainanese Chicken Rice [Photograph]. (2009). Retrieved from
http://www.hainanesedelights.com/gallery/#!prettyPhoto

45. REFERENCES
Yut Kee, Kuala Lumpur - Restaurant Reviews, Phone Number & Photos -
TripAdvisor. (n.d.). Retrieved November 19, 2015, from
https://www.tripadvisor.com.my/Restaurant_Review-g298570-d1084478-Reviews-
Yut_Kee-Kuala_Lumpur_Wilayah_Persekutuan.html
Wong, C. (n.d.). About the Restaurant | Hainanese Delights. Retrieved November
20, 2015, from
http://www.hainanesedelights.com/about/
Hainanese Delights, George Town - Restaurant Reviews & Photos - TripAdvisor.
(n.d.). Retrieved November 20, 2015, from
https://www.tripadvisor.com.my/Restaurant_Review-g298303-d2457620-Reviews-
Hainanese_Delights-George_Town_Penang_Island_Penang.html
Hainanese community. (n.d.). Retrieved November 24, 2015, from
http://eresources.nlb.gov.sg/infopedia/articles/SIP_1492_2009-03-25.html