This slideshow shares the Strategic Plan of Guard Your Drink.com. It includes our mission, vision, goals, and strategies.

1. Mission
Vision
Values
Guard Your Drink®
Strategic Plan 2020
Goals
Strategies

2. Our Mission
The mission of Guard Your
Drink is to educate people
on the importance of drink
safety in social settings.

3. Our Vision
Our vision is to be the
leading resource of
information for drug
facilitated crimes.

4. Our Values
Awareness
Accountability
Integrity
Respect
Responsibility

5. Goal #1
Bringing awareness to
drug facilitated crimes and
alcohol related assaults.
Public Safety & Awareness

6. Strategies
 Ensure the public is informed and
aware of drug facilitated crimes.
 Provide meaningful information
relative to our audience.
 Promote effective use of
products.

7. Goal #2
Education & Training
Providing education and
training to bars and
nightclubs that create zero
tolerance drink zones.

8. Strategies
 Develop programs and seminars
geared towards industry.
 Provide bars and nightclubs with
drink safety information via web.
 Engage audiences with
meaningful topics and info.
 Facilitate drink safety seminars
that teach bars and nightclubs
prevention tactics.

9. Goal #3
Create a brand that is
recognizable and visible on
a global scale.
Image, Value & Visibility

10. Strategies
 Enhance our website to be visible
through search engine optimization
and social media outlets.
 Create a brand that holds value and
purpose to our customers.
 Reinforce image with quality
branding and custom designs.

11. Goal #4
Advocating for safe
drinking environments to
reduce alcohol related
crimes.
Advocacy

12. Strategies
 Promote awareness of drug
facilitated crimes on a state level.
 Advocate for victims rights.
 Influence regulations for bar
safety on a state and national
level.

13. Goal #5
To ensure adequate
resources are available to
deliver on long term goals
in order to execute
strategic objectives.
Business Excellence

14. Strategies
 Promote seminars and
presentations on a national level.
 Increase social media presence
through Facebook, Twitter,
Google+, Linked In, and Instagram
 Deliver products on time and
provide excellent customer
service.