© 2009 IBM Corporation
IBM Mobility Strategy
Ted Stanton, Executive Consultant
IBM Collaboration Solutions Tiger Team
IBM ...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
 World’s largest Information Technology
Company
– $103.6...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
• APPLICATION DEVELOPMENT
• TRAFFIC MANAGEMENT
• ANALYTIC...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Mobile Growth Opportunities
Mobile Devices are a Catalyst...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
The Mobile Business Ecosystem
Mobile Devices Telco/Commun...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Stimulating Innovation and Collaboration
Accelerating Tim...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Over 100 Million Mobile Phones Shipped this Year Will Inc...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
IBM Research mobile lessons learned: Interaction patterns...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
IBM Mobile Offerings
Tivoli Maximo Everyplace
Lotus Quick...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Ranked #1 in Travel Category of App Store
Native applicat...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Reaching Mobile Banking Customers with IBM
Software and S...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Integrated brand experience to meet
consumer shopping nee...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Collaboration is the killer mobile solutions for IBMers
...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Mobility @IBM
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Mobility @IBM
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Geography BlackBerry Nokia S60 Apple iOS Windows
Mobile
G...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Mobility and “bring your own device” drivers
Past: Employ...
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Geography BlackBerry Nokia S60 Apple iOS Windows
Mobile
G...
© 2009 IBM Corporation
Thank You For Your Time
Ted Stanton
ted_stanton@us.ibm.com
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Agenda
09:30-09:35 am Welcome and moderation with Sascha ...
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IBM Mobility Strategy

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Ted Stanton, Executive Consultant, IBM Collaboration Solutions Tiger Team

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IBM Mobility Strategy

  1. 1. © 2009 IBM Corporation IBM Mobility Strategy Ted Stanton, Executive Consultant IBM Collaboration Solutions Tiger Team IBM Lotus Mobility Konferenz Schloss Hohenheim, 20. Oktober 2010
  2. 2. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie  World’s largest Information Technology Company – $103.6B Revenue, $16.7B Income  ~400,000 full time regular employees; ~100,000 contractors: – 5,970+ executives – 39,700+ managers  Operations in 170 countries, divided into 5 operating teams and/or markets: – North America, Japan, North East Europe, South West Europe, Growth Markets  Key business segments: – Global Technology Services – Global Business Services – Systems and Technology Group – Software Group A highly diverse workforce: •50% workforce has less than 5 years of service •62% workforce is in our services business •50% of employees work remotely – not from a traditional IBM office •71% of our employee population is outside USA •15% of population comes from acquisitions & outsourcing deals IBM at a Glance
  3. 3. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie • APPLICATION DEVELOPMENT • TRAFFIC MANAGEMENT • ANALYTICS • INFORMATION STORAGE • UNIFIED COMMUNICATIONS • SMART ASSET MANAGEMENT • APPLICATION MANAGEMENT • BUSINESS PROCESS INTEGRATION 20 x 2 B More Mobile Data /Content Smart Mobile Devices 20 x More Mobile Cloud Subscribers $700 B 15 x More Mobile Apps / Services 4 x More Mobile Transaction Spending Mobile eCommerce Spend IT Industry 2015 Mobile Spending $250 B Explosive Mobile Growth thru 2015 Depends on Infrastructure
  4. 4. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Mobile Growth Opportunities Mobile Devices are a Catalyst for IT Growth Just like the browser sparked the growth of the Web and e-business, mobile devices are bringing on new opportunities, growth, and IT spending.
  5. 5. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie The Mobile Business Ecosystem Mobile Devices Telco/Communications Service Providers Enterprise Mobile Services Mobile Applications
  6. 6. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Stimulating Innovation and Collaboration Accelerating Time-to-Market Harnessing new Business Models Transforming Charging and Billing Leveraging 360° view of customers Improving Order-to-Service Evolving the Network Enabling service & Customer Assurance Managing Security end-to-end 170 of the top 198 Communications Service Providers Have Selected IBM Every day over 1 Billion mobile subscribers are touched by IBM software solutions
  7. 7. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Over 100 Million Mobile Phones Shipped this Year Will Include IBM Technology 80% of the world’s smartphones contain software generated by IBM development products
  8. 8. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie IBM Research mobile lessons learned: Interaction patterns Typical mobile interaction is very short • < 1 minute for most interactions (making vs. filling time) • Consumption predominates Context shapes and constrains use • What people do and how long they have to do it Interruptions are common Common interaction patterns: • Monitoring • Information seeking • Information availing / entertainment
  9. 9. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie IBM Mobile Offerings Tivoli Maximo Everyplace Lotus Quickr Lotus Notes Traveler Lotus Sametime Lotus Connections Lotus Mobile Connect Mobile Portal Accelerator LotusLive meetings Lotus Expeditor WebSphere Commerce Cognos Go! Mobile Cognos BI Cognos Now SPSS IBM Smart Analytics System Rational DOORS Rational Software Architect Rational Modeling Communications Applications plugin for RSA Rational TeamConcert Rational SDL Suite Rhapsody Mobile Mashup WebSphere Portal Mobile Portal Accelerator WebSphere Application Server WebSphere sMash IMS Connector WebSphere Presence Server WebSphere XDMS Server WebSphere Telecom Web Services Server Tivoli Service Automation Manager Tivoli Usage and Accounting Manager Tivoli Provisioning Manager Tivoli Access Manager Tivoli Federated Identity Manager Tivoli Security Information and Event Manager Tivoli Network Performance Manager, Tivoli Netcool OMNIbus & Network Manager, Tivoli Netcool/Impact, Tivoli Netcool Service Quality Manager Center, Tivoli Netcool Performance Flow Analyzer Smart Business Dev & Test Cloud Smart Business Storage Cloud Smart Analytics Cloud IBM CloudBurst Rational Clear Case Intelliden R-Series Mobile Enterprise Services WebSphere Dynamic Process Edition Telecom Content Pack Lombardi Blueprint Content Manager OnDemand Optim Data Growth Solution for Amdocs Rational FocalPoint Rational System Architect Rational Software Architect Rational Modeling Communications Applications plugin for RSA Infosphere Business Glossary DB2, Informix, solidDB Optim, Guardium InfoSphere Foundation Tools Telecom Data Warehouse InfoSphere MDM InfoSphere MDM for PIM ECM / FileNet InfoSphere Streams ILOG Tivoli Monitoring Tivoli Business Service Management Tivoli Composite Application Manager SPDE
  10. 10. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Ranked #1 in Travel Category of App Store Native application built for iPhone, iTouch, and BlackBerry Built by IBM Interactive Leverages IBM middleware to extend a SOA Increases the use of IBM SOA based middleware: WebSphere App Server, DB2, MQSeries, WebSphere Web 2.0 Feature Pack Extending the Enterprise to Mobile with IBM Software Multi-channel Mobile customer experience leveraging a common back-end services layer
  11. 11. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Reaching Mobile Banking Customers with IBM Software and Services Mobile Banking from ING DIRECT Canada Runs on iPhone, iPad, and BlackBerry Provides remote banking for ING Direct customers A collaborative effort between ING DIRECT and IBM GBS Extends the ING DIRECT Canada transactional Web infrastructure based on: IBM WebSphere Application Server IBM Rational Application Developer 7.5 and Rational Software Architect 7.5
  12. 12. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Integrated brand experience to meet consumer shopping needs across all channels: •Consistent promotions across Store, Mobile, Web, and Catalog •Buy On Mobile / Buy Online, Pickup in Store •Mobile SMS for Order Status, text to bring purchase to your car •“Endless Aisle” uses Kiosk to save the sale if out of stock in store IBM WebSphere Commerce provides the underlying e-commerce platform behind the Sears cross-channel shopping experience Sears: Extending The Shopping Experience to Mobile Devices Mobile Web Catalog Store Kiosk Pickup in Store
  13. 13. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie
  14. 14. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Collaboration is the killer mobile solutions for IBMers  Email, contacts and calendar (Lotus Traveler, iNotes Ultra-light)  Virtual Private Network or VPN (Lotus Mobile Connect, Cisco, AT&T)  Anti-malware (sMobile)  Device management (Lotus Traveler, iPhone Configuration Utility, Tangoe)  Collaboration and social networking (Lotus Connections, Lotus Live, Sametime)  Document viewing (Symphony, Office, PDF)  IBM applications (w3)
  15. 15. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Mobility @IBM
  16. 16. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Mobility @IBM
  17. 17. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Geography BlackBerry Nokia S60 Apple iOS Windows Mobile Google Android Lotus Traveler TOTAL Europe 3,200 4,300 5,500 200 10 10,010 13,210 North America 18,500 25 2,7501 300 10 3,085 21,585 Australia/New Zealand 1,750 200 650 150 0 1,000 2,750 Singapore 650 300 500 50 0 850 1,500 China (GCG) 330 70 1950 200 380 300 2,930 India 1,500 300 200 0 0 500 2,000 Japan 900 0 2,000 0 0 2,000 2,900 Latin America 500 750 250 10 0 1,010 1,510 TOTAL 27,3303 5,945 13,800 910 400 21,055 48,3852 Smartphone & Tablet Usage Inside IBM 1. Breakdown of US iOS users: 1,850 iPhone (Traveler), 298 iPad (Traveler), 118 iPod Touch (Traveler), 153 iPhone (iNotes Ultra-light), 23 iPad (iNotes Ultra-light) 2. 100,000 corporate liable cell phones, data cards and Blackberries. Another 50,000 employees are reimbursed for wireless expenses. 3. The only approved smartphone solution for Sensitive Personal Information (SPI) is BlackBerry
  18. 18. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Mobility and “bring your own device” drivers Past: Employees had better laptops/desktops at work than they did at home Present: Employees have better devices at home Past: IBM supplied all or much of what employees needed/wanted Present: Employees are taking the initiative and dictating what devices they want to use Past: IBM dictated what devices/services employees could use based on a rigid one-size-fits-all- model Present: Employees are telling IBM CIO what they want to use to do their jobs Past: Employees worked 9am to 5pm at an IBM office Present: Employees work remotely and need to collaborate/work with employees worldwide Past: IBM lags behind our competition in terms of the number of employees enabled with smartphones with access to email (50K) Future: Goal of 100,000 enabled devices by 2011
  19. 19. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Geography BlackBerry Nokia S60 Apple iOS Windows Mobile Google Android Lotus Traveler TOTAL Europe 3,200 8,900 12,700 800 6,500 28,900 32,100 North America 18,500 25 20,000 500 20,000 40,525 59,025 Australia/New Zealand 1,750 300 300 10 610 2,360 Singapore 550 300 1,800 50 1,200 3,350 3,900 China (GCG) 460 80 2700 290 500 1000 4,030 India 1,500 0 1,500 Japan 900 0 2,500 0 0 2,500 3,400 Latin America 5,000 5,000 5,000 TOTAL 26,860 14,605 40,000 1,640 28,210 84,455 111,315 End of Year 2011 Projected Smartphone & Tablet Usage Inside IBM Change since 2010 - 2% 246% 290% 82% 7048% 401% 230%
  20. 20. © 2009 IBM Corporation Thank You For Your Time Ted Stanton ted_stanton@us.ibm.com
  21. 21. © 2010 IBM Mobile Business – Zukunft der Informationstechnologie Agenda 09:30-09:35 am Welcome and moderation with Sascha Pallenberg 09:35-10.00 am Harald Kiehle, IBM Business Leader Smarter Work with the explanation of the growth play Smarter Work and the focus on IBM mobility 10:00-10:30 am Ted Stanton, Sales Executive Portal and Collaboration Tiger Team. Keynote IBM mobility strategy and milestones for the next 5 years until 2015. Why it´s important for IBM. 10:30-11:15 am Fares Zaier, Sales Leader IMT germany and Michael Hoffmann IBM Lotus mobility solution practises on the iPad and mobile trends in the market 11:15-11:45 am coffee 11:45-00:15 pm Berlecon research: Enterprise mobility 2011 - Nicole Dufft 00:15-00:45 pm TüV Rheinland - Mobile driving licenses with BP ebf - Business partner reference story 00:45-02:00 pm Lunch 02:00-02:30 pm Sascha Pallenberg – asia market - mobile communication in the flux 02:30-03:15 pm RIM BP Axel Conrad with BlackBerry and Lotus Connections - Business partner reference story 03:15-04:15 pm Prof. Dr. Martin Welsch WPLC chief technology adviser WebSphere Portal lab Boeblingen – Schoenaich – Mobility and more … in context. 04:15-04:45 pm coffee and cookies 04:45-05:15 pm Dr. Ewald Wessling-external speaker to explain the changes mobility makes an impact to the future 05:15-05:45 pm Harald Kiehle with conclusion and summary. Why mobility is just the top of the iceberg

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