This document provides a summary of IBM's mobility strategy and key initiatives: - IBM sees mobile devices as a catalyst for growth in IT spending, similar to how browsers sparked growth of the web and e-commerce. - IBM aims to stimulate innovation and collaboration in the mobile ecosystem involving mobile devices, telecommunications providers, enterprises, and applications. - By 2015, IBM projects 20 times more mobile data/content, 20 times more mobile cloud subscribers, 15 times more mobile apps/services, and 4 times more mobile transaction spending compared to 2010 levels. - IBM provides many mobile offerings including software, middleware, analytics tools, and services to help enterprises and telecommunications providers capitalize on rising mobile opportunities.

1. © 2009 IBM Corporation
IBM Mobility Strategy
Ted Stanton, Executive Consultant
IBM Collaboration Solutions Tiger Team
IBM Lotus Mobility Konferenz
Schloss Hohenheim, 20. Oktober 2010

2. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
 World’s largest Information Technology
Company
– $103.6B Revenue, $16.7B Income
 ~400,000 full time regular employees;
~100,000 contractors:
– 5,970+ executives
– 39,700+ managers
 Operations in 170 countries, divided
into 5 operating teams and/or markets:
– North America, Japan, North East
Europe, South West Europe, Growth
Markets
 Key business segments:
– Global Technology Services
– Global Business Services
– Systems and Technology Group
– Software Group
A highly diverse workforce:
•50% workforce has less than 5 years of service
•62% workforce is in our services business
•50% of employees work remotely – not from a
traditional IBM office
•71% of our employee population is outside USA
•15% of population comes from acquisitions &
outsourcing deals
IBM at a Glance

3. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
• APPLICATION DEVELOPMENT
• TRAFFIC MANAGEMENT
• ANALYTICS
• INFORMATION STORAGE
• UNIFIED COMMUNICATIONS
• SMART ASSET MANAGEMENT
• APPLICATION MANAGEMENT
• BUSINESS PROCESS INTEGRATION
20 x
2 B
More Mobile
Data /Content
Smart Mobile Devices
20 x
More Mobile
Cloud Subscribers
$700 B
15 x
More Mobile
Apps / Services
4 x
More Mobile
Transaction Spending
Mobile eCommerce Spend
IT Industry 2015 Mobile
Spending
$250 B
Explosive Mobile Growth thru 2015 Depends on Infrastructure

4. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Mobile Growth Opportunities
Mobile Devices are a Catalyst for IT Growth
Just like the browser sparked the growth
of the Web and e-business, mobile
devices are bringing on new
opportunities, growth, and IT spending.

5. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
The Mobile Business Ecosystem
Mobile Devices Telco/Communications
Service Providers
Enterprise Mobile
Services
Mobile
Applications

6. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Stimulating Innovation and Collaboration
Accelerating Time-to-Market
Harnessing new Business Models
Transforming Charging and Billing
Leveraging 360° view of customers
Improving Order-to-Service
Evolving the Network
Enabling service & Customer Assurance
Managing Security end-to-end
170 of the top 198 Communications Service Providers Have
Selected IBM
Every day over 1 Billion
mobile subscribers are
touched by IBM
software solutions

7. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Over 100 Million Mobile Phones Shipped this Year Will Include
IBM Technology
80% of the world’s
smartphones contain
software generated by
IBM development
products

8. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
IBM Research mobile lessons learned: Interaction patterns
Typical mobile interaction is very short
• < 1 minute for most interactions (making vs. filling time)
• Consumption predominates
Context shapes and constrains use
• What people do and how long they have to do it
Interruptions are common
Common interaction patterns:
• Monitoring
• Information seeking
• Information availing / entertainment

9. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
IBM Mobile Offerings
Tivoli Maximo Everyplace
Lotus Quickr
Lotus Notes Traveler
Lotus Sametime
Lotus Connections
Lotus Mobile Connect
Mobile Portal Accelerator
LotusLive meetings
Lotus Expeditor
WebSphere Commerce
Cognos Go! Mobile
Cognos BI
Cognos Now
SPSS
IBM Smart Analytics System
Rational DOORS
Rational Software Architect
Rational Modeling Communications
Applications plugin for RSA
Rational TeamConcert
Rational SDL Suite
Rhapsody
Mobile Mashup
WebSphere Portal
Mobile Portal Accelerator
WebSphere Application Server
WebSphere sMash
IMS Connector
WebSphere Presence Server
WebSphere XDMS Server
WebSphere Telecom Web Services Server
Tivoli Service Automation Manager
Tivoli Usage and Accounting Manager
Tivoli Provisioning Manager
Tivoli Access Manager
Tivoli Federated Identity Manager
Tivoli Security Information and Event Manager
Tivoli Network Performance Manager,
Tivoli Netcool OMNIbus & Network
Manager, Tivoli Netcool/Impact, Tivoli
Netcool Service Quality Manager
Center, Tivoli Netcool Performance Flow
Analyzer
Smart Business Dev & Test Cloud
Smart Business Storage Cloud
Smart Analytics Cloud
IBM CloudBurst
Rational Clear Case
Intelliden R-Series
Mobile Enterprise Services
WebSphere Dynamic Process Edition
Telecom Content Pack
Lombardi Blueprint
Content Manager OnDemand
Optim Data Growth Solution for Amdocs
Rational FocalPoint
Rational System Architect
Rational Software Architect
Rational Modeling Communications
Applications plugin for RSA
Infosphere Business Glossary
DB2, Informix, solidDB
Optim, Guardium
InfoSphere Foundation Tools
Telecom Data Warehouse
InfoSphere MDM
InfoSphere MDM for PIM
ECM / FileNet
InfoSphere Streams
ILOG
Tivoli Monitoring
Tivoli Business Service Management
Tivoli Composite Application Manager
SPDE

10. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Ranked #1 in Travel Category of App Store
Native application built for iPhone, iTouch, and BlackBerry
Built by IBM Interactive
Leverages IBM middleware to extend a SOA
Increases the use of IBM SOA based middleware:
WebSphere App Server, DB2, MQSeries, WebSphere Web
2.0 Feature Pack
Extending the Enterprise to Mobile with IBM Software
Multi-channel Mobile customer experience leveraging a
common back-end services layer

11. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Reaching Mobile Banking Customers with IBM
Software and Services
Mobile Banking from ING DIRECT Canada
Runs on iPhone, iPad, and BlackBerry
Provides remote banking for ING Direct customers
A collaborative effort between ING DIRECT and IBM GBS
Extends the ING DIRECT Canada transactional Web infrastructure
based on:
IBM WebSphere Application Server
IBM Rational Application Developer 7.5 and Rational Software Architect 7.5

12. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Integrated brand experience to meet
consumer shopping needs across all
channels:
•Consistent promotions across Store,
Mobile, Web, and Catalog
•Buy On Mobile / Buy Online, Pickup in
Store
•Mobile SMS for Order Status, text to bring
purchase to your car
•“Endless Aisle” uses Kiosk to save the
sale if out of stock in store
IBM WebSphere Commerce provides the
underlying e-commerce platform behind
the Sears cross-channel shopping
experience
Sears: Extending The Shopping Experience to Mobile Devices
Mobile Web Catalog
Store
Kiosk
Pickup in
Store

13. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie

14. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Collaboration is the killer mobile solutions for IBMers
 Email, contacts and calendar (Lotus Traveler, iNotes
Ultra-light)
 Virtual Private Network or VPN (Lotus Mobile
Connect, Cisco, AT&T)
 Anti-malware (sMobile)
 Device management (Lotus Traveler, iPhone
Configuration Utility, Tangoe)
 Collaboration and social networking (Lotus
Connections, Lotus Live, Sametime)
 Document viewing (Symphony, Office, PDF)
 IBM applications (w3)

15. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Mobility @IBM

16. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Mobility @IBM

17. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Geography BlackBerry Nokia S60 Apple iOS Windows
Mobile
Google
Android
Lotus
Traveler
TOTAL
Europe 3,200 4,300 5,500 200 10 10,010 13,210
North America 18,500 25 2,7501 300 10 3,085 21,585
Australia/New
Zealand
1,750 200 650 150 0 1,000 2,750
Singapore 650 300 500 50 0 850 1,500
China (GCG) 330 70 1950 200 380 300 2,930
India 1,500 300 200 0 0 500 2,000
Japan 900 0 2,000 0 0 2,000 2,900
Latin America 500 750 250 10 0 1,010 1,510
TOTAL 27,3303 5,945 13,800 910 400 21,055 48,3852
Smartphone & Tablet Usage Inside IBM
1. Breakdown of US iOS users: 1,850 iPhone (Traveler), 298 iPad (Traveler), 118 iPod Touch (Traveler), 153 iPhone (iNotes Ultra-light), 23 iPad (iNotes Ultra-light)
2. 100,000 corporate liable cell phones, data cards and Blackberries. Another 50,000 employees are reimbursed for wireless expenses.
3. The only approved smartphone solution for Sensitive Personal Information (SPI) is BlackBerry

18. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Mobility and “bring your own device” drivers
Past: Employees had better laptops/desktops at work than they did at home
Present: Employees have better devices at home
Past: IBM supplied all or much of what employees needed/wanted
Present: Employees are taking the initiative and dictating what devices they want to use
Past: IBM dictated what devices/services employees could use based on a rigid one-size-fits-all-
model
Present: Employees are telling IBM CIO what they want to use to do their jobs
Past: Employees worked 9am to 5pm at an IBM office
Present: Employees work remotely and need to collaborate/work with employees worldwide
Past: IBM lags behind our competition in terms of the number of employees enabled with
smartphones with access to email (50K)
Future: Goal of 100,000 enabled devices by 2011

19. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Geography BlackBerry Nokia S60 Apple iOS Windows
Mobile
Google
Android
Lotus
Traveler
TOTAL
Europe 3,200 8,900 12,700 800 6,500 28,900 32,100
North America 18,500 25 20,000 500 20,000 40,525 59,025
Australia/New
Zealand
1,750 300 300 10 610 2,360
Singapore 550 300 1,800 50 1,200 3,350 3,900
China (GCG) 460 80 2700 290 500 1000 4,030
India 1,500 0 1,500
Japan 900 0 2,500 0 0 2,500 3,400
Latin America 5,000 5,000 5,000
TOTAL 26,860 14,605 40,000 1,640 28,210 84,455 111,315
End of Year 2011 Projected Smartphone & Tablet
Usage Inside IBM
Change since 2010 - 2% 246% 290% 82% 7048% 401% 230%

20. © 2009 IBM Corporation
Thank You For Your Time
Ted Stanton
ted_stanton@us.ibm.com

21. © 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Agenda
09:30-09:35 am Welcome and moderation with Sascha Pallenberg
09:35-10.00 am Harald Kiehle, IBM Business Leader Smarter Work with the explanation of the growth
play Smarter Work and the focus on IBM mobility
10:00-10:30 am Ted Stanton, Sales Executive Portal and Collaboration Tiger Team.
Keynote IBM mobility strategy and milestones for the next 5 years until 2015. Why it´s
important for IBM.
10:30-11:15 am Fares Zaier, Sales Leader IMT germany and Michael Hoffmann IBM Lotus mobility
solution practises on the iPad and mobile trends in the market
11:15-11:45 am coffee
11:45-00:15 pm Berlecon research: Enterprise mobility 2011 - Nicole Dufft
00:15-00:45 pm TüV Rheinland - Mobile driving licenses with BP ebf - Business partner reference story
00:45-02:00 pm Lunch
02:00-02:30 pm Sascha Pallenberg – asia market - mobile communication in the flux
02:30-03:15 pm RIM BP Axel Conrad with BlackBerry and Lotus Connections - Business partner
reference story
03:15-04:15 pm Prof. Dr. Martin Welsch WPLC chief technology adviser WebSphere Portal lab
Boeblingen – Schoenaich – Mobility and more … in context.
04:15-04:45 pm coffee and cookies
04:45-05:15 pm Dr. Ewald Wessling-external speaker to explain the changes mobility makes an impact to
the future
05:15-05:45 pm Harald Kiehle with conclusion and summary. Why mobility is just the top of the iceberg