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Tips for running an effective social media campaign
1. Tips for Running an Effective Social
Media Campaign
http://www.lorrainetappermarketing.com
2. Tip #1: Set Short And Long Term Goals
• What do you want to accomplish with your social
media marketing? Each social network can help you
achieve different goals, so it’s important to identify
these before you go a step further.
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3. Tip #2: Choose The Right Network For Your Needs
• Just because everyone else is focusing on building a
Facebook page doesn’t necessarily mean it’s the best
venue for achieving your business goals. Look at the
strengths and weaknesses of each one and decide
which to concentrate on.
http://www.lorrainetappermarketing.com
4. Tip #3: Assign Responsibility For Social
Media Management
• Make it clear who is responsible for each network
and campaign. If you are part of a large company,
you may have multiple people responsible for your
social media.
http://www.lorrainetappermarketing.com
5. Tip #4: Create A Blueprint Of Your Strategy
• An effective social media campaign requires a clear
map that details every step. Lay out your goals and
strategy first. Determine the key measures you will
use along with the different phases of the campaign.
http://www.lorrainetappermarketing.com