4. OUR APPROACH
4
PRIORITISATION
• Used to narrow scope and focus
on essential features that
addressed the user needs and
business goals.
ANALYSIS AND IDEATION
3
• We analysed the data from our
interviews and found recurring themes.
• We looked at how LifeAlly’s current
features and functions address users
feelings and behaviour. We then
identified ways to close the gaps.
2
USER RESEARCH
• Discovered what motivates people,
their barriers and how they want to be
rewarded.
• Helped us understand our users social
and digital behaviours.
• Usability testing on the LifeIQ quiz.
1
COMPETITIVE ANALYSIS
• We researched how social and community
aspects of health websites were structured.
• What their reward and gamification
features were.
5. CONCEPTS WE RECOMMEND AND WHY
HOW
• Revise the landing
page
• Revise the content
• Revise the design
• Testimonials
WHY
• Clarify the value
proposition
• Demonstrates the
brand value
Maximise
credibility
1
Content &
Visual Design
Streamline the
Sign-up process
2
HOW
• Clarify the on-boarding
process
• Include the LifeIQ quiz in
the on-boarding process
WHY
• To engage and show
users the value of the
product before they sign
up. (People are more likely
to sign up if they see the
value of the product first).
User flow
Clarify the
LifeIQ Quiz
3
HOW
• Change the format in
which questions are asked
and answered.
WHY
• So the users feel like their
end score reflects them
correctly.
User flow &
Content
+Added
mentorship
4
HOW
• Implement a feature on
the dashboard that lets you
correspond with your
mentor.
WHY
• According to our
research, people respond
well to those who are more
knowledgeable, and those
they can have a personal
interaction with. People
also feel more motivated
when they have the chance
to give back to the
community and help people
who are less proficient.
Content
6. 5
Emphasise
community
HOW
• Circle news feed
• Challenges
• Suggested circles
• Friend leader board
• Information
architecture
• Linking account with
FB
• Sharable content
WHY
• peer support from
people with like-minded
interests is key to
motivation and success.
Content
&
Visual Design
6
Remove
tangible rewards
HOW
• Remove tangible
rewards and replace
with gamification
features.
WHY
• Our research showed
that tangible rewards do
not effect behavioural
change.
Content
7
Clarify the value
proposition
HOW
• Review landing page
• Emphasise what LifeAlly
is about and how it sets
itself apart from other
health and wellness sites.
WHY
• To showcase and
amplify the value of the
product.
Content
8
Improve how goals
are presented
HOW
• Revise LIfeAction page
layout.
WHY
• To make it more
engaging and less
overwhelming.
Information
Architecture &
Visual Design
CONCEPTS WE RECOMMEND AND WHY
8. SUGGESTIONS MOVING FORWARD
Revisit the point system in conjunction with life IQ & Levelling up
Content strategy
Information architecture for the rest of the site
Consider if and how to Implement the mentorship program
Visual design and branding
