18. Make Spotify available in India
Maximize the number of app downloads
(at least 10 million within a year of launch)
Convert free users to premium users
Goals
23. 1.Indian Film Industry
(Bollywood songs + Regional film
music)
2.Indian Music Labels
3.Classical Musicians
4.Local Bands and Artists
…in addition to the International collaborators
24.
25. users get
INSTANT
access to music.
They will not have to wait for ads to finish
playing in order to listen to their desired song
as Spotify does not play ads between songs.
51. Schedule
March 2017
Set up necessary
infrastructure
(business units,
technology:
networks and
servers)
October 2017
Product Launch
Spotify app will be
made available for
download in the
Google PlayStore in
India
June 2017
Begin the process
of acquiring music
streaming rights
from Indian
collaborators
October 2017
Integrated
advertising
campaigns,
sponsorships and
promotional
activities
52. Created by Lorraine Alvares, NIT Goa,
during a marketing internship under the
guidance of Prof. Sameer Mathur,
IIM Lucknow.