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Using Technology To Market Library Services

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Lori Reed
Lori Reed

The document discusses using Web 2.0 tools to market library services. It outlines identifying a need, researching the audience and objectives, crafting a message, choosing appropriate tools, developing a marketing plan, and evaluating effectiveness. Traditional marketing focuses on product, price, placement and promotion, while Web 2.0 marketing emphasizes collaboration, convenience and community through social media.

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Using Technology to Market Library Services Lori Reed Employee Learning & Development Coordinator Public Library of Charlotte & Mecklenburg County librarytrainer.com
Learning Objectives ,[object Object],[object Object],[object Object],[object Object]
What is marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is marketing? ,[object Object],http://flickr.com/photos/topekalibrary/3290806503/
Traditional Marketing vs. 2.0 Marketing
4 P’s of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4 C’s of Marketing 2.0
 
 
Build a Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1: Identify a need
Step 2: Research http://flickr.com/photos/auntie/3043374405 /
Step 3: Identify the audience http://flickr.com/photos/chelmsfordpubliclibrary/466320126/
Step 4: Identify objectives http://flickr.com/photos/78239079@N00/2182366965/
Step 5: Craft your message http://flickr.com/photos/russandlori/2422692763/
Step 6: Find the right platform/tools
Step 7: Develop a plan http://flickr.com/photos/russandlori/3288947251/
Step 8: Evaluate http://flickr.com/photos/heidigoseek/73168858/
Build a Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can your users find you?
 
What services do you offer? List yourself in those directories
 
 
 
 
 
 
 
 
 
What are people saying about you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Alerts
gotoweb20.net
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object]

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Using Technology To Market Library Services

Hinweis der Redaktion

  1. Using Technology to Market Library Services  Twitter, Facebook, MySpace...it's more than having a lot of friends. Social networking sites are a great way to connect with not only existing library customers but new customers as well. Learn about the latest tools available to market your programs and services. These tools are free and require little technical skill. Then learn how to develop a simple marketing plan that ensures you use these tools in an effective way. Thursday, 2:00 PM - 3:30 PM; 1 session on February 19, 2009