Presenting . . . Digital Media

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Presenting Digital Media
In class & on the web

Formatting Text:
think font, alignment, color, drop shadow, size

Text can be in a box
with a background fill

Animations?
Do they add anything?

WEB
Objects stashed on the web
Blogs
Web in class
Social media!

Useful? Or distracting?

Conclusions & Questions

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Presentation slides for a welcome dinner for Reboot Institute: Teaching with Digital Media, Summer 2011, Berklee College of Music. This faculty development program offers faculty the opportunity to work on a project with support from the Office of Faculty Development and the CTMI (Center for Technology in Music Instruction.) Workshops led by Lori Landay, Associate Professor of Cultural Studies, Liberal Arts Department.

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Josh Levine and Seth Newman discuss the redesign of Action Envelope's successful ecommerce website by web agency Alexander Interactive. Presented at the 2009 Internet Retailer Web Design Conference and Expo. ---- Description from Internet Retailer Conference: "Springing into action with a new web site design" - Seth Newman, COO, Action Envelope - Josh Levine, Chief Creative and Experience Officer, Ai – Alexander Interactive At Action Envelope, most customer interaction is through the web site. That makes the web site a crucial touch point with customers—and the reason that the company continually redesigns the site. Its latest version takes ActionEnvelope.com to new heights of interactivity, and includes advanced technologies that permit shoppers to create their own stationery and envelopes and see the results quickly and without leaving the page they're on. For instance, a Made-to-Order feature allows customers to create customized envelopes by size, color, stock and window. A drop-down tab lets existing customers sign in and complete a reorder without having to scroll through product pages. Seth Newman, COO of Action Envelope, and Josh Levine, chief creative and experience officer of Action Envelope's design partner Alexander Interactive, will discuss how Action Envelope knew it was ready for a redesign, how it prioritized its steps, how it weighed the pros and cons of interactive, advanced technology and the results Action Envelope has achieved.

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From the Internet Retailer Conference (IR FOCUS) in Orlando. The session's focus was to educate retailers on how to apply the 8 principles of design in order to maximize engagement with their customers and increase conversion across all platforms in their digital shopping experience. — Description from IRCE Conference Guide: The Building Blocks of Design: Taking the Basics to a New Level IRWD Design Workshop - Feb. 10, 2014 Speaker: Josh Levine - Chief Experience Officer, Co-Founder - Ai Color, typography, placement, organization — even white space — are the visuals that can help attract shoppers’ attention, keep them engaged with the site and intrigued with the brand, and turn them into buyers — or they can turn off or confuse site visitors, detracting from the shopping experience and the brand. In this session, hear from two experienced web experts about how to master your handling of these powerful elements in site design and turn them to your advantage.

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Art in the 21st century is created in the context of digital technology, embracing, critiquing, avoiding, and correcting its promises and pitfalls. This course focuses on art experiences that are immersive (puts you inside the art) and interactive (requires your participation), with special emphasis on experiences that combine sound, image, movement, and performance. Students will learn about the roots of immersive and interactive art in traditional mediums of painting, sculpture, installation, and performance art, as well as new media and digital art. The time frame is the 1950s to the present, with particular attention to the legacy of the Bauhaus (established 1919, so 2019 is the centennial) and the greatest of all interdisciplinary art and education experiments: Black Mountain College. We will consider themes such as: collaborating with technology, representing the self with avatars, plasticity, democratization of art-making, accessibility, modernism/postmodernism/metamodernism, minimalism, imaging the future, and utopia/dystopia. Topics include: virtual reality, video games as art, immersive music experiences, multisensory immersive experiences, interactive museum and gallery installations, virtual worlds, immersive live theater, augmented and mixed reality, role of the artist, physical and virtual spaces, screens, 360-degree experiences, 2D and 3D, improvisation, machine learning/artificial intelligence. Artists include: Marina Abramović, Doug Aitken, John Akomfrah, Laurie Anderson, John Cage, Nick Cave, Chagall, Paige Dansinger, Char Davies, Critical Art Ensemble, Nonny de la Peña, Thomas Dolby, Elizabeth Edwards, Cécile B. Evans, Charity Everett, William Forsythe, Goro Fujita, Nona Hendryx, Lynn Hershman, Jenny Holzer, Hyphen Labs, Allan Kaprow, Yayoi Kusama, Sol LeWitt, Christian Marclay, Eva and Franco Mattes, Chris Milk, Nam June Paik, Maya Paris, Punchdrunk, Queer Technologies, Scott Snibbe, Stelarc, Camille Utterback, Yao Wang, Ai Weiwei.

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Presenting . . . Digital Media

1. Presenting Digital Media In class & on the web

2.

3. Formatting Text: think font, alignment, color, drop shadow, size Text can be in a box with a background fill

4. Animations? Do they add anything?

5. WEB Objects stashed on the web Blogs Web in class Social media! Useful? Or distracting?

6. Conclusions & Questions