Pinterest Workshop: Pinterest Tips and Advice to Grow Business

Lori Gama: The Online Visibility Expert-
Phone: 970-378-7822 www.LoriGama.com
Email: lorianngama@gmail.com

Ana White in 2012
Pinterest = 6,000 visitors per day or 180,000 per
month

What the heck is Pinterest?
Pins are visual bookmarks
that people save on
Pinterest.
Collect recipes, travel
information, whatever
inspires you.

Meet Bea Herzberg
She has 1,050,575 followers
on Pinterest.
http://www.pinterest.com/beaherzberg/

Greeley Colorado Pinner: Eileen Ladwig
April: 4,699 Followers
Now: 5,970 Followers
Grew by 1,271 since April

Interesting Stats
●Pinterest drives 7.10% of Web traffic that sites receive,
second only to Facebook (21.25%), and miles ahead of other
social sites like Twitter, Google+, StumbleUpon and
LinkedIn.
●In the first quarter of 2014, the company drove 48.36%
more traffic than it did at the end of 2013.
How would you like to be on track to quadruple your biz this
year?
●http://www.businessinsider.com/pinterest-advertising-big-deal-2014-4#ixzz2zf57lo5H

Glossary
●Pin = adding an image to a board
●Pinterest = Pin + Interest
●Widget = code you can copy/paste

●75% of Pinterest's usage
comes from mobile devices.
Read more: http://www.businessinsider.com/pinterest-women-
engineers-2014-3#ixzz2zfEu8V8N

Let’s go to Pinterest Live so I can show
you a little for now so things make sense.

Tall Images Are More Popular
http://danzarrella.com/infographic-how-to-get-more-pins-and-
repins-on-pinterest.html#

Most Repinnable Words & Most PINNED Words
http://danzarrella.co
m/infographic-how-to-
get-more-pins-and-
repins-on-pinterest.
html#

Ellis Ranch Wedding & Event Center
I examined Ellis Ranch’s Google Analytics and
discovered that Pinterest is one of their top 5 referring
traffic sources.
I recommend you examine your Google Analytics for
your website and see what websites are referring
traffic to yours.

Business page vs. Personal
●If you have a personal page now, you can convert but
there's no going back.
●If you own a business, you should have a business
Pinterest page.
●If you use Etsy, definitely have a business page so
you can link it up.

Pin It Button
https://about.pinterest.com/en/goodies

Board Strategy
● Create and Organize Boards
●Create a variety of boards that show off your brand’s
personality and taste, and add enough pins to make each
board feel substantial.
●Pinterest suggests that, prior to starting to pin, you consider
what users care about and tailor your strategy to address
them. People can choose which boards they want to follow,
so not every board has to appeal to everyone.

More Board Strategy
●Clearly name each board, but be creative. Limit
names to 20 characters or less;
●Add a description to inspire people to follow your
boards and help you appear in searches;
●Choose a compelling cover pin for each board that
gives people a sense for the content contained there
http://www.practicalecommerce.com/articles/4144-10-Ways-to-Use-Pinterest-for-your-
Ecommerce-Business

Create 5 Boards
●Write down something you've been meaning to
organize or get ready for.
Vacation – Party – Event – Website – This week's
dinners – Healthy snack – smoothies – wedding –
baby shower – romantic date ideas

Go to your website or blog
●Choose content (a blog post)
●Hover over image and “Pin It”
●Create new board
●Pin it
●View it and click it to fully understand how traffic
will come to your site

Rich Pins
Make your product, recipe, movie, article
or place Pins more useful.
●Advance Pinterest Workshop
●Basically: apply to Pinterest; get validated (instantly
if you have proper meta data); use WordPress plugin
(Yoast) to your blog/website
Looks like....

Picture is bigger/Meta Description

Rich Pins Best Used for E-Commerce
●Rich pins are particularly useful for e-commerce and
online business websites who want to get their
product information out there.
●5 Types: movie, recipe, article, product, place.

36 % More Likes
●Shopify notes that pins with prices receive 36 percent
more likes
●Greater brand exposure with your logo on the pin.
●Higher visibility: product pins are more likely to be
featured on category feeds.
●Automatically updated product details (such as price
changes and availability info).
http://blog.crazyegg.com/2013/11/15/power-of-pinterest-ecommerce/

Personalization
Also known as “Big Brother” to some folks.
Pinterest personalizes the content.
If you don’t want Pinterest paying attention to the
other websites you visit, then:
---Refer to handout for instructions.

Tactic:
Writing Comments Gets You More Visibility

I wrote a comment, then, within 1 hour this pin was shared/commented 4 times

Tactic
●Group Boards: sort of like joining a club
http://www.pinterest.com/pin/147492956521265125/

Benefits of Group Boards
●New pinners find you when they check out the group
board.
●Group members may repin to their own boards.
●The entire group builds up the board, creating a
dynamic and informative resource that others will
find (see above).
●When the board is promoted on social media, new
people find you.

Group Boards Directory
http://www.pinterest.com/groupboards/

FYI
Copyright Policy
“Pinterest has adopted and implemented the
Pinterest Copyright Policy in accordance with
the Digital Millennium Copyright Act. For
more information, please read our Copyright
Policy.”

Tips for Strategy
●Figure out what your tribe wants
●Give it to them on a consistent basis
●Put Pinners first

Whole Foods has boards for gardeners, DIY
products and volunteer work for their
sustainability-conscious followers

More Strategy
Be sure to create boards that drive traffic to your
website
Show your expertise
Show your personality
Showcase your current clients

Analytics:
Always measure your marketing
●Pinterest has Analytics for Business Accounts
only
Log out of personal/set up the biz page w/
different email
●Verify your Pinterest account

●

Etiquette
●Don't share a bunch of pins all at once: you'll be
spamming the “live feed” of pinterest.
●Don't be a “drive-by pinner” - don't pin other people's
pins in a “rat-ta-tat” manner.
●Don't copy boards by taking all pins.
●Don't pin all images and then not follow the board.
●Do a search in Pinterest for “etiquette” to be sure you
get up to speed on it.

Pinterest vs. Instagram
●Pinterest drives referral traffic back to your site through
pinned images that link back to products or content on your
site
●Instagram offers a unique and intimate way to connect with
your audience by letting users in on creative images of your
products, services or company events
●Lori says: Use both
●http://www.searchenginepeople.com/blog/pinterest-vs-instagram-
for-your-brand.html#ixzz2zm8oki9f

Create Your Own Images
●Free: PicMonkey.com OR Canva.com
●Free on your PC: Paint
●Hire a Graphic Artist
●Free: Use your own photos & add your wisdom (use
a few words)
●Create blog posts; add your images; share on
Pinterest.

No Time?
Use
ViralWoot
It operates on a system of “seeds”

Next Steps: Make your website pin-friendly for others
●Add ShareThis buttons (sharethis.com)
●Content Strategy
●Images
●Create content: blog posts, checklists, FAQs, videos,
podcasts
●Pin and Like and Comment
●Analyze in Pinterest and Google Analytics
●Keep up knowledge

Resources
●Lori Gama’s Pinterest Tips Board:
http://www.pinterest.com/lorigama/pinterest-tips/
●Pinterest has a blog! http://blog.pinterest.com/
Pinterest's Help Section
●Good article:
http://socialmediatoday.com/pamdyer/2349206/8-
ways-get-more-pinterest-followers
●CONSULT WITH LORI GAMA

Questions?
www.LoriGama.com
Phone: 970-378-7822

Pinterest Workshop: Pinterest Tips and Advice to Grow Business

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