An early look at 18th and 19th Century Marketing & Advertising and how it has changed and how it still has some similarities to today.

1. History of Marketing
Papyrus Scrolls to Modern Social Media

2. Early Marketing & Advertising
18th & 19th Century

3. Early US Corporations
Cigna
(1792)
DuPont
(1802)
Colgate
(1806)
City
Group
(1812)
Brooks
Brothers
(1818)
Cigna, the first insurance company in
the US
DuPont holds trademarks on Corian
Countertops, Teflon and Kevlar
Colgate merged with Palmolive,
founded in 1864
City Bank began with $2 million in
capital, merged with Travelers Group
in 1998 & became City Group
Brooks Brothers is the oldest clothing
retailer in America; it released the
first polo shirt
Oldest Brands:
Compiled by author from sources: businessnewsdaily.com

4. Early Newspapers 1729
1729 Benjamin
Franklin begins
publishing the
Pennsylvania Gazette
1784- The
Pennsylvania Packet &
Daily Advertiser starts
in Philadelphia
Compiled by author from sources: adage.com Image Source: Google Images

5. Government Advertising Tax 1700
By the 1700's, taxes were being
imposed upon advertisements
by the government
Between 25-75% of the content
of papers in London were
composed of ads
Taxes didn’t keep interests
from making ads, they
became increasingly popular
in newspapers
Compiled by author from sources: advertisingage.weebly.com Image Source: Google Images

6. The First Magazine 1731
In 1731, the first magazine, The
Gentleman’s Magazine, was
published in London
Several years
later, the first
paid
advertisement
appeared in a
French
newspaper
Compiled by author from sources: transfex.com Image Source: Google Images
During this
time the
telegraph was
used for mass
unsolicited
message
delivery
(somewhat like
spam)

7. Notable Events
of 1776
Adam Smith published “An Inquiry into the
nature and causes of the wealth of nations,”
which promoted the idea that specialization
was central to economic success
Brand owners were already good at making
stuff and encouraging new streams of
demand
Agencies were good at finding brand stories
and fertile audiences to capture that
demand
“Old media” created stories that educate
and entertain, “new media” perfected new
forms of distribution and discovery
Britain Becomes Independent of its
American Colony
Compiled by author from sources: campaignlive.com Image Source: Google Images

8. Supply & Demand 1800
The Activist School of Thought
1800’s - Students are
encouraged to regard the
market principles of supply
and demand
This system of organization
dynamics considers market
relationships from the
behavioral perspective
The activist school of thought
appeared in the 1930s, to fix
a perceived disparity of power
between buyers and sellers in
the marketplace
Compiled by author from sources: ivieinc.com
Supply & Demand
The Activist School of Thought
Empirical research and
conceptual thinking as it
relates to the issues of
consumer welfare and
satisfaction

9. 19th Century
Marketing as
its own field of
study arose in
the late
19th century,
when the first
marketing and
advertising
agencies were
born
Early ad
campaigns
were
accompanied
by the rise of
economics, as
well as the
growth of
international
commerce &
the Industrial
Revolution
Compiled by author from sources: ivieinc.com Image Source: Google Images
This product claims to provide a health-giving current
of electricity for energy

10. Trading Cards 1800’s
Byron Morse
Open for
Engagement
White Eider Soap
A new trend in colored promotions; merchants pictures shown on the front &
text about their profession appeared on the back:
Compiled by author from sources: adage.com Image Source: Google Images

11. Newspaper Advertising 1837
Benjamin Day publishes the Sun, the first
successful "penny newspaper" in New York
By 1837, circulation reaches 30,000, making it
the world's largest newspaper
Compiled by author from sources: adage.com Image Source: Google Images

12. 1841 First Ad Agency
Early clients-
Montgomery
Ward, John
Wanamaker,
Singer Sewing
Machines &
Pond's Beauty
Cream
1841- Volney B.
Palmer opens the 1st
American Ad Agency
in Philadelphia
1873 The first
convention of
advertising
agents is held in
New York
Compiled by author from sources: adage.com Image Source: Google Images

13. Billboard Advertising 1867
 1867 Earliest Recorded Billboard
Leasing occurs
 By 1870 nearly 300 small sign-
painting and bill posting companies
were in operation
 In 1891 the Associated Bill Posters’
Association of the US and Canada
was formed in Chicago, now known
as (OAAA) The Outdoor Advertising
Association of America
Incidentally, the first billboards did not stand up
when exposed to the elements for a prolonged
period of time
Compiled by author from sources: oaaa.org Image Source: Google Images

14. George Wilkes
1817-1875
 The first to use sex to sell products,
Wilks advertised beside girlie pictures
 Founded 1845
 The Gazette was marketed as a
trade magazine for law
enforcement, but featured
photographs of scantily-clad
actresses, strippers and prostitutes
The Police Gazette
Compiled by author from sources: cbsnews.com Image Source: Google Images

15. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

16. Sources Cited:
 "A (Brief) History of Marketing - Ivie & Associates Inc." Ivie & Associates Inc.
2015. Web. 25 Mar. 2016. http://www.ivieinc.com/a-brief-history-of-
marketing/
 "A Brief Look at Marketing Through the Ages | Transifex." Transifex. 2016.
Web. 25 Mar. 2016. https://www.transifex.com/blog/2016/a-brief-look-at-
marketing-through-the-ages/
 "Ad Age Advertising Century: Timeline." Advertising Age Special Report The
Advertising Century RSS. Web. 30 Mar. 2016.
http://adage.com/article/special-report-the-advertising-century/ad-age-
advertising-century-timeline/143661/
 "Ad Age Homepage - AdAge." Advertising Age Latest News RSS. Web. 28 Apr.
2016. http://advertisingage.weebly.com/the-1800s.html

17. Sources Cited:
 "Founded When? America's Oldest Companies." Business News Daily. Web. 30
Mar. 2016. http://www.businessnewsdaily.com/8122-oldest-companies-in-
america.html
 "The Greatest Marketing Geniuses of All Time." CBSNews. CBS Interactive.
Web. 28 Apr. 2016. http://www.cbsnews.com/media/the-greatest-marketing-
geniuses-of-all-time/
 "The New Age of Enlightenment." Advertising News and Opinion from
International Thought Leaders. Web. 21 Apr. 2016.
http://www.campaignlive.com/article/new-age-enlightenment/1328181
 "History of OOH." Outdoor Advertising Association of America, Inc. About.
Web. 20 Apr. 2016. http://www.oaaa.org/About/HistoryofOOH.aspx