1.
Blogging To Reach Your
Buyers
Strategies, tips and Trends

2.
Better Consider
Blogging- 81% of
American online
consumers trust
advice from
blogs for their
shopping
decisions
60% of
consumers
develop more
confidence and
trust
organizations
more after
reading custom
content on their
sites
If you intend to sway
consumers purchase
decisions in your
favor, you might
want to consider
blogging
Compiled by author from source: solvid.co.uk

3.
What If I’m Not A Writer-
It doesn’t
always
have to be
paragraphs
on a screen
There are
different
formats to
create blogs
Videos
Q & A
Podcasts
Demonstrate a skill using
screenshots
Make a GIF
Illustrations
Cartoon
Compiled by author from source: intelligentdemand. com

4.
Blogging For Thought Leadership-
A great way to
establish your
company as
thought leaders
Helping accomplish your goals
Building your portfolio
Growing your network
Gaining visibility
Compiled by author from source: blog.marketo.com

5.
Leaving A Virtual Calling Card-
When you participate
on social media, people
find out more about
You have an opportunity to offer your
viewpoint, adding to ongoing discussion
When you leave a comment on someone
else’s blog post, you can link to your profile
on the web
Compiled by author from source: Scott, David M. The New Rules of Marketing & Pr Image Source: Google Images

6.
Compounding
Blog Posts- 1 in 10 blog posts are compounding, meaning
organic search increases their traffic over time
Compounding blog posts make up 10% of all blog
posts and generate 38% of overall traffic
Over its lifetime, one compounding blog post
creates as much traffic as six decaying posts
A compounding post
grows in traffic, while
a decaying post
declines
Compiled by author from source: hubspot.com

7.
Building More Topics-
Increase your search
rankings by using
topic categories that
reinforce your top
keywords
What questions do you get asked at work?
What questions do you ask your coworkers?
What problems are your customers trying to
solve?
What challenges do your customers face?
What questions do your customers ask?
What keywords are used to search for you?
What market trends are emerging in your space?
Compiled by author from source: blog.marketo.com Image Source: Google Images

8.
Developing Customer Personas-
Your personas will help
you identify objectives and
ensure your blog is set-up
to support your key goals
Key
Include:
 Background: Company, job responsibilities
 Goals and challenges
 Preferred content consuming channels
 Preferred content topics
 Messaging that resonates with them
 Objections you anticipate from them
during the sales process
 Specific product interest
 Role in decision-making process
Compiled by author from source: blog.marketo.com

9.
Guest Bloggers-
Look beyond your organization and
reach outside of your company to find
guest bloggers
Partners
Customers
Influencers
Compiled by author from source: blog.marketo.com Image Source: Google Images

10.
Expanding Your Reach-
External guests leverage their networks to
expand your reach: Allowing you to share their expertise with
your readers
Giving them a voice to a new audience
Create guidelines and communicate
content requirement expectations up front
Compiled by author from source: blog.marketo.com Image Source: Google Images

11.
User Engagement-  Measure how long people stay on your site
 Do they visit more than one page before
leaving
 Catch the reader with a good story, they
won’t leave
 Odds are they will want to read more
Bounce rate and
time on page
Compiled by author from source: se-hacker.com Image Source: Google Images

12.
Does Your Website
Have A Blogging
Area-
Yes
63%
No
37%73% of survey
participants have a
website,
over 1/3 do not have
a blogging area
Compiled by author from source: forwardpush.com

13.
Did You Do It
Yourself-
I Did it
Myself
44%
My
Employee
Did It
28%
I Hired an
Agency
28%
Did you hire a
website developer, or
did you do it
yourself?
Compiled by author from source: forwardpush.com

14.
Distribution
Channels-
48%
39%
33%
20%
15%
13%
8%
5%
5%
5%
22%
0% 10% 20% 30% 40% 50% 60%
Youtube
Facebook Video
Instagram
Messaging Apps
Podcasts
Snapchat
Medium
Other
Slack
Vine
None of the Above
What content
distribution channels
are marketers adding
in the next couple of
years
Compiled by author from source: hubspot.com

15.
By The Numbers-
6.7 million people blog on blogging sites daily
12 million blog on social media networks
Small businesses with blogs have 126% increases
in lead generation
23% of online time is spent on blogs or social
media sites
Websites with a blog have 434% more indexed
pages
2020- Humans are
predicted to manage
85% of their
relationships without
actually talking to a
human
Compiled by Author from source: tech.co

16.
Trends That
Remain The Same-
Business blogging is steadily on the rise
B2B companies with a blog receive more leads than
those that don't
Higher blogging frequency is more effective
A B2B blog has tremendous SEO benefits and
organic search attracts high-quality leads
A company blog has more long-term ROI than
traditional marketing efforts
Content is still king in
2017 Blogging should
be a top priority
Compiled by author from source: impactbnd.com

17.
Emerging Trends- Longer blog content performs better in search
engines, average word count numbers have
increased
Visual content is in higher demand, marketers will
be incorporating more graphics, charts, and photos
in their blog content
Paid promotion/distribution for blog content has
dramatically increased
Helping to shape
your strategy in 2017
Compiled by author from source: impactbnd.com

18.
CONTACT US FOR THE FULL
PRESENTATION:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

19.
Sources Cited:
• "2017 Marketing Statistics, Trends & Data - The Ultimate List of Marketing Stats." HubSpot |
Inbound Marketing & Sales Software. N.p., 2017. Web. 2 Mar. 2017.
<https://www.hubspot.com/marketing-
statistics?__hstc=191390709.377e0e1ad449a1ff9079ae3994a74171.1488468253456.14884682
53456.1488468253456.1&__hssc=191390709.2.1488468253462&__hsfp=2550584062>
• Apple, Marc. "2017 Small Business Blogging Survey Results." Forward Push. N.p.,
22 Dec. 2016. Web. 2 Mar. 2017. <https://forwardpush.com/2017-small-business-blogging-
survey-results/>.
• "Blogging in 2017: What Should Bloggers Focus on (Trends & Tips)." Solvid.
<https://solvid.co.uk/blogging-in-
2017/?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHacke
rs.com>, 20 Dec. 2016. Web. 13 Mar. 2017.
• Catalano, Lizzie. "5 Excuses Keeping You From Writing Blogs." Intelligent Demand - Real
Revenue Transformation. N.p., 3 May 2016. Web. 24 Feb. 2017.
<http://intelligentdemand.com/5-excuses-keeping-you-from-writing-blogs/>.

20.
Sources Cited:
• Eastmead, Drew. "5 Quick Web Page Fixes Any Blogger Can Make." Marketing
Land. N.p., 6 Mar. 2017. Web. 7 Mar. 2017. <http://marketingland.com/5-quick-
web-page-fixes-blogger-can-make-
207435?utm_campaign=socialflow&utm_source=linkedin&utm_medium=social>.
• Ip, Elaine. "Get Your Blog On: 4 Steps to Blogging Success - Marketo." Marketo
Marketing Blog - Best Practices and Thought Leadership. N.p., 20 June 2016. Web.
23 Feb. 2017. <http://blog.marketo.com/2016/06/get-your-blog-on-4-steps-to-
blogging-success.html>.
• Johnson, Zac. "A Look at Blogging Industry Stats from 2016 [Infographic]." Tech.Co.
N.p., 10 Feb. 2017. Web. 13 Mar. 2017. <http://tech.co/look-blogging-industry-
stats-2017-02>.

21.
Sources Cited:
• Karen. "101 Ways to Promote Your Blog & Get More Visitors (Right Now!)." How To Start A
Blog. N.p., 29 Nov. 2016. Web. 6 Mar. 2017. <https://startbloggingonline.com/how-to-
promote-your-blog-and-get-visitors/>.
• Kevin. "3 Huge Benefits of Having a Blog." SEO Hacker | Philippine Based SEO Company.
N.p., 2017. Web. 28 Feb. 2017. <https://seo-hacker.com/3-huge-benefits-blog/>.
• Scott, David M. The New Rules of Marketing & Pr: How to Use Social Media, Online Video,
Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
• Sukhraj, Ramona. "24 Little-Known Blogging Statistics to Help Shape Your Strategy in
2017." Inbound Marketing Agency | IMPACT. N.p., 24 Jan. 2017. Web. 2 Mar. 2017.
<https://www.impactbnd.com/blog/25-little-known-blogging-statistics-to-boost-your-
strategy-in-2016>.