Ricoh Australia relies on Printronix thermal bar code printers with integrated Online Data Validation (ODV) technology to print shipping labels for outbound logistics from its three distribution centers across Australia. The ODV technology ensures 100% scannable bar codes by automatically verifying and replacing any unscannable codes. This allows Ricoh Australia to meet strict carrier requirements and avoid penalties, improving operational profitability. Ricoh Australia has experienced reliable printer performance with the Printronix solution and values the 100% bar code accuracy provided by ODV.

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Case Study: Logistics & Distribution
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PrintNet are trademarks or registered trademarks of Printronix, Inc. All other trademarks,
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Case Study: Ricoh Australia
Ricoh Australia Looks to Printronix to Achieve Higher
Profitability in Outbound Logistics
Printronix Online Data Validation (ODV) Technology Offers 100 Percent
Scannable Bar Code Quality that Improves Supply Chain Efficiency and
Productivity
Office Automation Leader Relies on Top Quality Bar Printing to Meet
Compliance with Shipping Carriers
Ricoh Australia (www.ricoh.com.au/) operates a distribution
environment that consists of three warehouse facilities in Sydney, Perth
and Melbourne. Ricoh understands the needs of its
customers who expect their supply orders to arrive
on time and without fail. On average, Ricoh
Australia produces 1,200 bar code shipping labels
each day. Dispatch labeling plays a critical role in
the distribution centers’ fast moving operation.
Labels are placed on pallets, cardboard skids,
envelops and product cartons. For more than 10
years, Ricoh Australia has turned to Printronix as its
preferred label printer.
Transportation carriers in Australia have strict bar
code quality guidelines. Shipments with unscannable bar codes are
rejected, resulting in delivery delays and higher freight fees. When it
came time to replace the older printers Ricoh Australia selected the
Printronix T5308 with integrated Online Data Validation (ODV). While the
incidence of poorly printed bar codes with the older printer models was
Client:
Ricoh Australia is an industry leader in
office automation equipment. The
company has a strong network of
sales, service and support centers
serving large corporate, government,
as well as thousands of small and
medium businesses. The three
Australian distribution centers supply
printers, inks, supplies and spare parts
to Ricoh dealerships across the
country.
Challenge:
Consistently meet tough bar code
quality requirements demanded by
Ricoh’s freight transportation carriers.
Solution:
The ENERGY STAR® certified Printronix
T5000r™ thermal bar code printers
with ODV verify that printed bar code
labels are 100 percent machine
readable, 100 percent of the time.
Benefits
• Improved operational
profitability due to significant
transportation discounts for
compliance
• Stops, catches and corrects
problems from unscannable
bar codes at the source
• Improves on‐time shipping
and customer satisfaction
• Unattended ODV operation
increases productivity
• Ease of use

2.
Case Study: Logistics & Distribution
®2012 Printronix, Inc. All rights reserved. Printronix, PrintNet Suite, PrintNet Enterprise, and
PrintNet are trademarks or registered trademarks of Printronix, Inc. All other trademarks,
product names, company names or logos herein are the property of their respective owners.
Product appearance and/or specifications are subject to change without notice.
14600 Myford Road, Irvine, CA 92606
1-800-665-6210 • www.printronix.com
as low as one per day, and mostly attributed to warehouse dirt and debris, the financial risk associated
with non‐compliance was too great. Eliminating freight carrier claims and associated administrative
costs justified the small additional investment in ODV when it came time to replace the printers.
“Reliability and quality is excellent and rarely is there a printer problem hindering their business,” said
Mike Betts, supply chain and operations manager for Ricoh Australia.
The new printers with ODV work seamlessly in the background, require no
additional labor, self detect and replace bad
bar codes. ODV software analyzes incoming
data to identify bar code commands for
every label. After printing, the bar code
image is scanned and tested against the symbology
specifications. If an unscannable or poor quality bar code is
detected, the label is automatically cancelled and a replacement
label is printed. This process eliminates the need to conduct
inefficient, expensive and random manual verification.
Continued Improvement in Supply Chain Operations
The ENERGY STAR® certified Printronix thermal printer with ODV
verifies bar code labels are 100 percent machine readable, even
in hot and dusty warehouse conditions, helping Ricoh Australia maintain a strong reputation for high
standards in outbound logistics. Even more importantly, the company
is able to commit to its own mantra to reduce waste, control
document workflow and improve overall efficiency.
“We have been very satisfied with the performance of our Printronix
ODV thermal bar code printers at our facilities,” said Andrew Ryan,
warehouse supervisor at Ricoh Australia. “We selected Printronix’s
ODV solution thanks to the 100 percent bar code accuracy provided.”
“Without the quality of Printronix’s
ODV, we would not be able to print
a steady stream of clear bar codes
needed to achieve competitive
shipping rates and avoid delivery
problems.”
Andrew Ryan, Warehouse
Supervisor, Ricoh Australia

3.
Case Study: Logistics & Distribution
®2012 Printronix, Inc. All rights reserved. Printronix, PrintNet Suite, PrintNet Enterprise, and
PrintNet are trademarks or registered trademarks of Printronix, Inc. All other trademarks,
product names, company names or logos herein are the property of their respective owners.
Product appearance and/or specifications are subject to change without notice.
14600 Myford Road, Irvine, CA 92606
1-800-665-6210 • www.printronix.com
About Printronix
Printronix is a leader in business‐critical printing solutions, offering the most‐trusted selection of ultra‐
reliable printers, services, supplies and parts for environments demanding top reliability and low
printing costs. The company offers the two most‐trusted brand names in industrial, back office and
supply chain printing, Printronix and TallyGenicom, known throughout manufacturing, distribution,
retail, banking, healthcare, government and other enterprises across the globe. The combined brand
portfolios include the highest‐quality line matrix, thermal and RFID printers, and service management
solutions. Printronix was founded in 1974 and is headquartered in Irvine, Calif. For additional
information, visit Printronix.com, Twitter or Facebook.