This is a look at my personal brand.

1. Personal Brand By Lori Mulé

2. I measure success through my ability to set and implement personal and work-oriented goals. I continuously strive to be better at what I do. My dependability, reliability, and determination outline the legacy I wish to leave within PR. Mission Statement

3. Have a positive and respected online presence in order to create social capital. Establish a strong personal brand that highlights my strengths and helps to maintain a well-established career within PR. Setting Goals

4. To utilize my personal brand as a tool to successfully market myself online by the end of the school year. To obtain a PR position following my internship placement within the fashion, beauty, and lifestyle market of public relations. To create a venue where my online audience can find useful information relating to fashion, beauty, and lifestyle. Objectives

5. Currently, I am a public relations student at Humber College. I plan to take on an internship within the PR field in May and June following the completion of this program in April. I am continuously learning about the importance of an online presence and how to incorporate this into my future career. I am in the process of realizing what my personal brand should be. Situation Analysis

6. S - a strong education - hard working, dedicated, passionate, and respectful - intent to learn and create an online presence W- a lack of public relations experience - new to the online world of branding - small network - a lack of direction or focus O - emerging demand to have an online presence - potential for growth T – every other online person attempting to create, or who already have, an online presence. Personal SWOT

7. To help establish an online presence, I will incorporate: Twitter a blog Facebook group Google Reader Ning Delicious.com LinkedIn Channels and Apps

8. Key Messages

9. Create wordle --------------Nov. 5, 2009 Set up blog ----------------Nov. 20, 2009 Reach 10th post on blog------Dec. 3, 2009 Post 15 new tweets----------Dec. 10, 2009 Create Facebook group------Jan. 2, 2010 Contact a PR mentor--------Feb. 20, 2010 Discuss advice from mentor--March 1, 2010 Critical Path

10. RATIONALE: I am still deciding what market my personal brand will cater to, and so my strategies will tentatively reflect learning more about the fashion, beauty, and lifestyle market of PR. Establish an online presence by creating and commenting on blogs, twitter and facebook. Become more associated with the fashion industry through online sources/channels Create contacts with people within fashion PR Strategies

11. Set up new blog that critiques and caters to fashion and trends. Contact Desia Halpin-Brill from Brill Communications to receive feedback and advice of industry. Subscribe to fashion and beauty blogs, twitter accounts, and Facebook groups. Tactics

12. THANK YOU!