4. Strategy
Unused potential of Workshops, training Guidelines & Best Smart
your employees and coaching. Practices. projects.
When people already support our Knowledge, training and People need both negative and Small, manageable project with
cause? Who can help us spread the structural coaching. positive stimuli. Guidelines to set clearly defined scopes and goals
word? Build best practices? Excite the boundaries, best practices to that help the organization learn,
others? get inspired and excited. change and set next steps.
People don’t change overnight. Nor do companies.
We need to use a set of tools.
5. Strategy
Openness
Internationalization
All small projects rely
on the four drivers
Pragmatic
Vitality
13. YouTube
More top management videos
Clean up official Vlerick
content
Short marketing courses of professors
Upload the best creative promotional movie
15. Twitter
Let students participate: digital home managers
Let students tweet in class
“We want our students to be ambassadors, so we DO NOT block
them from all social media”
17. Blog
Invite select number of alumni to share their
experiences and opinions
Keep the Masters’ blog up to date, but increase
frequency
Vlerick knowledge site
18. Website
Twitter feed
Videos
Professors explaining their courses
Key takeaways from students
Live chat
Virtual building tour
Globe
19. Consumer Brainstorming
consulting • Openness
• Chat • New ideas
• Virtual tour • Speakers
Offer service Content
• Facilities marketing
• 24/7 • Movies
• Network • Make your own
• Support video free
application
20. Wrap up
Use current assets as ambassadors
Provide easy access
Content? Think twice!
Engage students
Update!
Keep on track, increase frequency
Play on interactivity
Hinweis der Redaktion
Online LinkedIn is not mentioned, because they already have a very good strategy and we do not have any recommendations